Disney Store
| Disney Store Worldwide
|
|
|---|---|
 |
|
| legal form |
Subsidiary ,
GmbH (in Germany) |
| founding | March 28, 1987 |
| Seat | Pasadena , California , United States |
| management | Elissa Margolis |
| Branch | retail trade |
| Website | www.shopdisney.com , www.shopdisney.de |
Disney Store is the name of a worldwide operating chain of the Walt Disney Company founded in 1987 . The chain sells items such as toys , clothing and collectibles related to the Disney brand. Many of these products are exclusive to the Disney Store. Disney Store is part of Disney Consumer Products .
history
The first Disney store opened on March 28, 1987 in Glendale , California . Many other businesses followed in the USA.
The first Disney store outside the United States opened on Regent Street in London in 1990 . A store in Japan and Australia followed two years later. During the five years that followed, other stores opened in Europe, including France , Italy , Spain and Germany .
In the course of a company restructuring, a total of 100 sales locations were closed again from 1999. All four Disney stores in Germany up to then fell victim to this closure, including the largest Disney store in Europe in Frankfurt am Main on the Zeil .
Outsourcing of the Disney stores from 2002 and buyback from 2008
From 2002 to late 2004, the Walt Disney Company sold most of its businesses in North America and Japan. In North America, the stores were sold and licensed to The Children's Place . In Japan, the stores were sold to the operator of Tokyo Disneyland Resort owned by The Oriental Land Company . The Children's Place reduced the prices of the vast majority of items and built new stores in the United States, thereby promoting the Disney Store brand . But in the end, the stores were sold back to Disney in 2008. The shops in Asia went back to Disney in April 2010.
Store locations
Many Disney stores can be found in department stores and pedestrian areas. There are currently stores in the USA, Canada, Great Britain, France, Belgium, Germany, Denmark, Spain, Italy, Ireland, Portugal, Japan and, since 2012, in China, including the world's largest store in Shanghai . There is also a branch at Hong Kong Airport , but under the name The Magic of Hong Kong Disneyland .
The six Disney theme parks also have Disney stores and stores that sell Disney merchandise. But these also offer products that are park-exclusive.
Former locations in Germany until 1999 and 2017–2020
- Frankfurt, Zeil 79 (October 1993-1999)
- Mülheim an der Ruhr , Rhine-Ruhr Center
- Munich , Kaufinger-Str. 9
- Oberhausen , CentrO
- Munich , Neuhauser Strasse 39 (November 2017 - July 2020)
Products
The Disney Store offers a variety of Disney merchandise. Including children's and baby toys, play figures, stuffed animals, clothing, household items, Disney DVDs and BluRays, collectible figures and other collectibles, including one-off items and works of art.
In addition, tickets for the Disney parks are sold in the stores. In North America, tickets are sold for the Disneyland Resort in Anaheim and for Walt Disney World in Orlando, in the stores in Europe tickets for Disneyland Paris are sold, in China and Hong Kong for the respective parks in Shanghai and in Hong Kong and in Japan you only get tickets for the Tokyo Disney Resort there .
Many of the products offered are own brands, which are only available in the Disney Store. Amongst other things:
- Disney Store Exclusive
- Walt Disney Classic Collection
- Disney Big Figs
- Disney Vinylmation
- Disney Pins
But the Disney Store also sells Disney products from third-party brands, such as Mattel or Swarowski .
Online sales
In 1996, the Walt Disney Company began offering Disney Store items online under the name Disney Store Online . This was expanded in 1998 to include an entire online offering, including Disney.com . In 2000 there was also a collaboration with the internet auction platform ebay under the name Disney Auctions . Disused props from the Disney parks were sold there. In 2006 the collaboration with ebay was ended. DisneyAuctions.com was then operated separately and finally given up in 2009. From 2011, in addition to the existing Disneystore.com and Disneystore.co.uk (for Great Britain), further Disney Store pages were opened: Disneystore.fr (for the French and Belgian markets) and Disneystore.de (for the German, Austrian and Swiss Market)
Since August 2018, Disney has renewed the concept of online sales. The online offer in Europe now also runs under the name “ShopDisney” and, in addition to Disney's own products, other third-party brands are available, such as B. Lego or various fashion labels. The new concept is intended to appeal to other target groups and, according to Disney, should be the central point of contact for products of all kinds, for all age groups related to Disney, Marvel and Star Wars. The new concept had previously been introduced in the USA.
Web links
Individual evidence
- ↑ Disneystore.de: About us , last accessed on July 26, 2016
- ↑ Development of the Disney Group (from 1987)
- ↑ Focus on opening the first Disney Store in Germany (1993)
- ^ Textilwirtschaft.de on the closure of the Disney Store in Frankfurt ( Memento from January 29, 2016 in the Internet Archive )
- ↑ The new concept of ShopDisney