Hello magenta

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Hello magenta
Manufacturer Deutsche Telekom
category Virtual personal assistant , smart speaker
Released GermanyGermany Germany
9th September 2019
Connectivity W-LAN , bluetooth
Dimensions 110 × 100 mm
Weight 570 g
available colours White black
Website telekom.de
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Hallo Magenta (also Magenta Speaker ) is a wireless, intelligent , internet-based loudspeaker ( Smart Speaker ) from Deutsche Telekom , which was created in cooperation with the Fraunhofer Institute for Digital Media Technology in Oldenburg (Oldb) and the French telecommunications company Orange and will be launched in September 2019 Is commercially available. It is the first smart speaker from Germany , which means that stricter data and privacy protection laws under German and European law must be complied with. As personal assistant Hello Magenta has besides the namesake Magenta in addition the wizard Alexa from Amazon.com integrated; a cooperation with Google Assistant from Google Inc. and Cortana from Microsoft , which was initially announced in March 2018, will not take place at the start of sales.

history

The Magenta Speaker was developed in Oldenburg by the local Fraunhofer Institute for Digital Media Technology. The device was developed in cooperation with the French telecommunications company Orange, which publishes the French-language smart speaker "Djingo" at the same time as Hallo Magenta. A total of 150 developers from both companies were involved.

First reports about the Magenta Speaker were published in November 2017. In February 2018 it was presented at the Mobile World Congress in Barcelona . The test phase was originally supposed to end in summer 2018; the release of the product was planned for summer 2018. In August 2018, Telekom announced that the test phase would begin later than initially announced with 1000 people in spring 2019. A second beta test ran in mid-2019. Sales started on September 6, 2019 at the opening of the 2019 International Consumer Electronics Fair . The product will be available at a reduced price for the market launch, starting October 31, it will cost EUR 149.99 or be available for monthly rent of EUR 4.94.

The Smart Speaker Mini will be in the test phase from June 2020 . This should represent a smaller and cheaper model of the Hallo Magenta.

Functions

The device is designed in such a way that in standby mode it initially processes the user's voice input internally. It is only activated when the device hears the activation word ("wake-up word"). The actual voice control is initiated using the spoken activation words “Hello Magenta”, “Hey Magenta” or “Hi, Magenta”. The device then digitally transmits the words spoken in the room via the Internet to the manufacturer, where an attempt is made to implement the commands. The device is locally connected to the Internet via a WLAN network. An LED signal on the upper edge gives visual feedback. The device is set via a mobile app , available for Android and iOS . There is also a button to switch off the listening function completely. Magenta's voice is the female voice of a real person, from which the sound of the device's voice was generated.

The Smart Speaker is to be used to operate Deutsche Telekom's services such as EntertainTV by voice. In addition, the device can be used to make calls over the landline network without an additional device using the DECT standard, which was a unique selling point at the time of the announcement, but until the device was released, Amazon Alexa was also able to demonstrate this function in Germany.

The virtual personal assistant Magenta should also include basic functions such as calculator, news, calendar, shopping lists, reminders, alarm clock, timer, radio and weather announcements. Functions that Magenta does not include can optionally be carried out by the other integrated wizards if necessary. "Hello Magenta" is used as the wake-up word for the magenta assistant, the other integrated assistants can be activated with their respective wake-up words. An open platform is also to be integrated based on the example of the competition so that other partners can expand the functions of the smart speaker. WetterOnline , Radioplayer , Tagesschau , Spotify , TorAlarm and Rewe have been announced as partners and provide their services via the device. Wikipedia is given as the source of the knowledge questions that Hallo Magenta can answer .

A language platform was announced in collaboration with the French company Orange, with which the services of the Magenta speaker can be offered across Europe.

You do not need a Telekom contract or subscription to use it.

Technical specifications

Hallo Magenta comprises two 42 mm loudspeakers with 25 watt output power as well as four precision microphones and 2 passive resonators with high quality stereo audio system and adaptive beamforming , developed by the Fraunhofer Institute for Digital Media Technology. The device is about 10 cm high, 10 cm wide and has a weight of 570 grams. It includes a 3.5mm audio output. Contrary to the name, the Magenta Speaker is not available in magenta but optionally in white and black.

privacy

The server of the magenta Speakers should be in Germany, German law which data protection and privacy and respect, according to German Telekom European Data Protection Regulation must be adhered to. This represents a unique selling point of the smart speaker. The inquiries are stored anonymously for a maximum of 90 days and can be irrevocably deleted by the user at any time using the Magenta app. No commercial use of the data is intended.

Award

Web links

Individual evidence

  1. ↑ a b c d e f product information . Deutsche Telekom. Retrieved September 23, 2018.
  2. ↑ Fraunhofer IDMT develops audio technology for intelligent voice assistants from Deutsche Telekom . Published December 15, 2017. Retrieved March 1, 2018.
  3. ↑ a b c d e f g h Telekom shows smart loudspeakers with four voice assistants . Published February 27, 2018. Retrieved March 1, 2018.
  4. ↑ a b c d e Michaela Weidenbrück: Hello Magenta! With the smart speaker, the home listens to your word . Deutsche Telekom dated November 13, 2017. Accessed March 1, 2018.
  5. ↑ a b c d e Alina Günder: Magenta Smart Speaker: The first language assistant from Germany . Published November 10, 2017. Retrieved March 1, 2018.
  6. ↑ a b Ingo Pakalski: The Magenta Assistant sounds very good . In: golem.de. Retrieved September 1, 2018.
  7. ^ Jean-Sébastien Zanchi: Djingo: l'enceinte avec assistant intelligent d'Orange ... qui ne peut se passer d'Alexa . Retrieved December 12, 2018.
  8. ↑ Hello Magenta: Telekom Smart Speaker in Hands-On 9/9 - teltarif.de News. Retrieved August 18, 2019 .
  9. ↑ This is the smart speaker from Deutsche Telekom, testers are wanted . Accessed August 31, 2018.
  10. ↑ Deutsche Telekom: Smart speaker "Magenta Speaker" with its own digital assistant - competition to Siri, Alexa, Google Assistant & Co. , accessed on September 6, 2019.
  11. ↑ Deutsche Telekom: Smart Speaker Mini starts . Retrieved June 9, 2020.
  12. ↑ a b Carsten Drees: “Hello Magenta” - Telekom wants to show Google and Amazon with a smart speaker . Published November 9, 2017. Retrieved March 2, 2018.
  13. ↑ Telekom Smart Speaker in the test: The European answer to Alexa, Siri and Google . In: ComputerBase.de. Retrieved September 20, 2019.
  14. ↑ "Hallo Magenta" from Telekom in a short hands-on . Published March 2, 2018. Retrieved March 2, 2018.
  15. ↑ Hello Magenta: Telekom is planning its own voice assistant . Published November 14, 2017. Retrieved March 2, 2018.
  16. ↑ Red Dot Design Award: Smart Speaker . Accessed August 31, 2018.