MAZ - The Swiss School of Journalism

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The MAZ - The Swiss School of Journalism is a training center in the fields of journalism and communication. The MAZ was founded in 1984 under the name Media Training Center with headquarters in Lucerne .

Sponsorship and activity

The MAZ is supported by the Swiss media industry. Foundation members are: Association of Swiss Media , Swiss Conference of Editors-in-Chief, Swiss Radio and Television Corporation (SRG SSR), the journalists' associations impressum and syndicom as well as the city and canton of Lucerne ; the MAZ is also supported by the Federal Office of Communication .

The MAZ is one of the initiators of the Swiss Association for Quality in Journalism (QuaJou) and sets standards of professionalism through membership in several juries for journalism prizes. The school organizes events, such as the annual Research Day or Digital Day, and conferences in the field of media management and journalism research. In 2009 the MAZ received the Swiss Media Award.

Initial and continuing education

The core competence is the training and further education of media professionals. This takes place in close cooperation with editorial offices as well as through cooperation at home and abroad. The specific craft of media professions is taught alongside and preparatory to work - from short introductory modules through specialist courses and certificate courses (CAS) to diploma and master’s degrees . The students analyze journalistic roles and attitudes, expand their communication skills and also touch neighboring work areas.

In the communication department, those responsible for communication and PR as well as executives from business, politics and administration deal with professional media work, with rhetoric and moderation, with writing and appearance.

Degree programs training

Journalism Department

  • Diploma in journalism
  • Degree in photography
  • Radio course
  • VJ course

Continuing education courses

Journalism Department

  • CAS data journalism
  • CAS photography
  • CAS science journalism
  • Leadership
  • Editorial management
  • Media management

Communication department

  • CAS Brand Journalism & Corporate Storytelling
  • CAS Media Relations
  • CAS rhetoric and moderation
  • CAS Visual Communication


The MAZ is nationally and internationally networked, part of the University Campus Lucerne, member of the European Association of Well-known Journalism Schools EJTA (European Journalism Training Association), the Swiss Society for Communication and Media Studies as well as cooperation partners of various educational institutions, including Lucerne University of Applied Sciences , Zurich University of Economics , European Journalism Observatory , Lucerne University of Education , Academy for Journalism Hamburg.


  • 1983 saw the establishment of the "Foundation Media Training Center" by the Swiss Radio and Television Society ( SRG SSR ), the Swiss Association of Newspapers Publishers (today Association of Swiss Media ) and the Association of Swiss Journalists (today Imprint ) on September 29, 1983 In lucerne; the first president was the former Lucerne government councilor Carl Mugglin.
  • On September 17, 1984, Peter Schulz , MAZ initiator and first "headmaster", welcomed the first journalists to the Villa Krämerstein in Kastanienbaum (Horw municipality, canton Lucerne).
  • In 1990 Alphons Egli became the new President of the Board of Trustees.
  • The MAZ joined the European Journalism Training Association EJTA in 1992.
  • In 1994 Andreas Iten took over the presidency of the MAZ Foundation.
  • In 1996 Marco Meier became MAZ director, in 1998 Sylvia Egli von Matt took over the post.
  • In 1999 QuaJou, the association for quality in journalism, was founded at the MAZ.
  • In 2004 Iwan Rickenbacher became President of the MAZ Foundation Board.
  • The MAZ moved to the center of Lucerne at Murbacherstrasse 3, said goodbye to the old claim ("media training center"), but kept the abbreviation introduced and was now called "MAZ - Die Schweizer Journalistenschule". “MAZpublic” became the “Communication and Rhetoric” department.
  • In 2009 the MAZ received the Swiss Media Award from the Association for Quality in Journalism.
  • In 2014, Diego Yanez became director of the MAZ.
  • In 2016, Res Strehle became president of the MAZ board of trustees.
  • In 2020 Martina Fehr became MAZ director.

Web links

Individual evidence

  1. Charter for the founding of QuaJou, the association for quality in journalism, dated November 1, 1999 QuaJou website.
  2. Diego Yanez, SRF editor-in-chief, will be the new MAZ director. In: website of the MAZ. 19th November 2013.