Swiss Media Association

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Swiss Media Association
logo
legal form society
purpose Industry organization of private Swiss media companies
Seat Zurich
founding October 26, 1899 (as the Swiss newspaper publishers association )

place Olten
president Pietro Supino (since September 22, 2016)
executive Director Andreas Häuptli (since June 1, 2016)
Website www.schweizermedien.ch

The Swiss Media Association (VSM) is the industry organization for private Swiss media companies with a focus on print and digital . It unites over 100 companies and industry-related associated members who together publish around 300 newspapers and magazines and offer various news platforms and electronic media.

The association has the legal form of an association . The president is Pietro Supino , the managing director Andreas Häuptli.

The sister associations of the VSM are Média Suisses for French- speaking Switzerland and Stampa Svizzera for Italian-speaking Switzerland. The media institute is affiliated to the association .

tasks

Together with the two sister associations Média Suisses and Stampa Svizzera , the VSM campaigns for the freedom and independence of the private media in relation to politics and business. It represents the common professional, ideal, political, economic and legislative interests of its members in Switzerland towards the public, political institutions, authorities, business, associations and organizations in Switzerland and abroad. It supports the idea of ​​indirect press funding (e.g. reduced delivery of newspapers and magazines).

The media institute monitors market developments, bundles the associated interests of its members and is committed to high-quality training and further education in the media industry.

structure

The organs are the general assembly and the executive committee . Pietro Supino ( Chairman of the Board of Directors of Tamedia ) has been President since September 22, 2016 , while Peter Wanner ( AZ Medien ) acts as Vice-President . Gilbert A. Bühler ( Freiburger Nachrichten ) , Beat Lauber (Zürichsee Medien / Zürichsee-Zeitung , Meier + Cie / Schaffhauser Nachrichten , Mengis Medien / Walliser Bote ), Andrea Masüger ( Somedia ), Christof Nietlispach (Freiämter regional newspapers ) and Markus Somm ( Basler Zeitung Medien ) to the presidium of the VSM. Honorary presidents are the former presidents Hanspeter Lebrument (Somedia, 2003–2016) and Hans Heinrich Coninx (Tamedia, 1992–2003).

The Finance and Investment Committee is formed from the Presidium.

The association creates subject-specific departments to deal with subject-specific topics that are derived from the association's purpose. Each department consists of a chairperson, who is also a member of the executive committee, and at least four other members. At the moment (beginning of 2018) the association is divided into the departments of external relations, education , distribution , digital and electronic media , markets , media politics , journalism and law .

Andreas Häuptli, head of the Marianne Läderach media institute, joined the VSM in October 2014 from the Neue Zürcher Zeitung as managing director since June 1, 2016 .

In addition to the journalist organizations, the VSM issues a press card for accreditation at media conferences and access to events, which also entitles them to discounts.

Memberships

The VSM is a member of the Swiss Press Council , ProLitteris , the European Newspaper Publishers' Association (ENPA) and the World Association of Newspapers (WAN).

Collective employment contract

Since 2005 there has been no collective labor agreement in the German-speaking Swiss press . At the general meeting in 2016, the VSM decided to start new negotiations. These negotiations are currently ongoing (early 2018).

Exits

On August 20, 2015, the media company Ringier announced that it was leaving the VSM with immediate effect due to “irreconcilable differences with individual members of the Presidium”. The reason for this was the planned (and now implemented) Admeira advertising alliance between Ringier and SRG SSR and Swisscom . While publishers fear that the radio and television company SRG SSR could gain access to the digital advertising market through the alliance, Ringier rejects a comprehensive corresponding ban. On January 8, 2020, it was announced that Ringier had rejoined the VSM.

The rift also led to the departure of Managing Director Verena Vonarburg in December 2015 , who moved to Ringier as Head of Public Affairs.

Coop and Migros terminated their VSM membership at the end of 2019.

history

Cover of the more than 1000-page book for the 25th anniversary of the Swiss Newspaper Publishers Association

The association was founded as the Swiss Newspaper Publishers Association (SZV) on October 26, 1899 at the invitation of the President of the Swiss Book Printers Association (now Viscom ), Adolphe Niestlé, in the “Halbmond” hotel in Olten . The publishers, who were often book printers or journalists or all of them at the same time, were previously organized partly in the printing association, partly together with the journalists in the Swiss Press Association (founded in 1883 as the Swiss Press Association, renamed in 1893, today impressum ). The upswing of the newspaper industry at the end of the 19th century (from 1879 to 1923 the circulation of newspapers rose from 49 to 289 million copies), interests of journalists and printers differing in some cases, and the emergence of advertising agencies led to the formation of an independent publishers' association, with many publishers continued to be a member of the book printer association or the association of the Swiss press or simultaneously in both associations. The first president, Emanuel Wackernagel, and the first secretary, Jean Grellet, were both president and secretary of the Swiss Press Association.

The first concerns were the fight against “parasitism on the text section” (submissions which, according to the publishers, belong in the advertising section), the customs tariff for paper, the joint procurement of newsprint, price standards for advertisements, faster transmission by the PTT and - how even today - cheap newspaper transport taxes.

Another important topic was free publications, which the association resisted. This involved free advertising papers, for example, but also, for example, the observer , which was founded in 1926 , who in addition to the free distribution also sold a subscribed edition at a low subscription fee, according to the publishers only to benefit from the reduced newspaper transport fee for subscribed magazines. Today the observer is a valued member of the association (and no longer a free magazine). On the other hand, the association also repeatedly turned against «advertisement censorship», i. H. Efforts to ban the advertising of certain products.

During the Second World War , the publishers and the Association of Journalists formed the Mixed Press Political Commission and appointed its President, Karl Sartorius, the publisher's president. During the inevitable censorship due to the war, it acted as a press council, which mediated between the Federal Council and, at times, the army command and the newspapers. Demands from Germany, in the form of submitting the two hundred but also from Switzerland, to discipline certain editors- in-chief, namely Willy Bretscher ( Neue Zürcher Zeitung ) , Albert Oeri ( Basler Nachrichten ) and Ernst Schürch ( Der Bund ) , whose newspapers are already banned in Germany were rejected.

When new forms of media such as radio , telephone messages and teletext emerged , the association turned against the SRG SSR or PTT broadcasting news, and - again together with the journalists' association - achieved restrictions or the condition that the Swiss dispatch agency founded by the publishers should do so was entrusted or that they could participate in the operating company, as in the case of teletext. To this day, the association has opposed a complete opening for the distribution of advertising on television and on the Internet by SRG SSR. The publishers only agreed to limited advertising on television because they were initially able to participate in the marketing via the AG für das Werbefernsehen (later publisuisse ).

As an employers 'association, the association is the negotiating partner of the professional association impressum and the journalists ' union syndicom for the drafting of a collective labor agreement (previously called collective agreement ). In recent years, however, it has increasingly changed from an employers' association to an industry organization. In addition to media policy, the focus is now also on category marketing in campaigns such as “Week of the Swiss Press” (1997) or “Print turns advertising into information” (2015).

In 1948 the association was named the Swiss Newspaper Publishers Association (written as the Swiss Newspaper Publishers Association from 1958 ; SZV), in 1980 the Swiss Association of Newspaper and Magazine Publishers (SZV), 1996 the Swiss Press Association (VSP) and 2010 the Swiss Media Association (VSM) around.

President

literature

  • Karl Lüönd : The Swiss Media Century. In: Flash Extra. 1999, Swiss Press Association, p. 6 ff.
  • Jakob Auer: 50 years of the Swiss Newspaper Publishers Association. Separately printed from Bulletin No. 288 of the Swiss Newspaper Publishers Association, Zurich 1949.
  • Jakob Auer: 25 years of the Swiss newspaper publishers association. In: Ernst Rietmann: The book of the Swiss newspaper publishers. 1899-1924. Publishing house of the Swiss Newspaper Publishers Association, Zurich 1925.
  • For the 25th anniversary of the Swiss Newspaper Publishers Association. In: The Bund . October 26, 1924, p. 3.
  • Ernst Schürch: The Swiss press in the world view. In: On the 25th anniversary of the Swiss Newspaper Publishers Association. In: The Bund. October 26, 1924, p. 3.

Web links

Individual evidence

  1. ↑ a b c d Rainer Stadler : Supino new publisher president. In: Neue Zürcher Zeitung . 22nd September 2016.
  2. ↑ a b Andreas Häuptli will definitely take over the management. In: VSM website. May 12, 2016 (press release).
  3. ↑ Members and bodies 2016 Swiss Media Association. In: VSM website (PDF; 500 kB).
  4. ↑ a b About us. In: VSM website.
  5. ↑ Committee. In: Médias Suisses website.
  6. ↑ Indirect press funding. In: VSM website.
  7. ↑ Organization chart. In: VSM website.
  8. ^ Presidium. In: VSM website.
  9. ↑ Management bodies . In: VSM website (PDF; 114 kB).
  10. ↑ Departments. In: VSM website.
  11. ↑ Office. In: VSM website.
  12. ↑ Press card. In: VSM website.
  13. ↑ Pietro Supino replaces Hanspeter Lebrument as president. Association of Swiss Media, September 22, 2016, accessed on December 5, 2017 (press release).
  14. ↑ Start of negotiations for a new media collective agreement: working method and seven negotiation rounds agreed. Association of Swiss Media, October 20, 2017, accessed on December 19, 2017 (press release).
  15. ↑ Ringier leaves the Swiss Media Association (VSM). In: Ringier website. August 20, 2015 (media release).
  16. ↑ Valerie Zaslawski: The advertising alliance in time lapse. In: Neue Zürcher Zeitung. June 7, 2017.
  17. ^ Rainer Stadler: Ringier is leaving the publishers' association. Scandal in the media industry. In: Neue Zürcher Zeitung. 20th August 2015.
  18. ↑ Beat Hürlimann: Digital Alliance: Ringier AG rejoins the Swiss Media Association. In: horizont.net . January 8, 2020, accessed January 12, 2020 .
  19. ↑ Nick Lüthi: Controversy over strategy: Director leaves. In: Medienwoche. November 25, 2015.
  20. ↑ Verena Vonarburg becomes Head of Public Affairs Ringier Group. In: Ringier website. November 25, 2015 (press release; PDF; 71 kB).
  21. ^ Edith Hollenstein: Swiss Media Association: Migros and Coop resign from the publishers' association. In: persoenlich.com . September 24, 2019, accessed September 24, 2019 .
  22. ↑ Jakob Auer: 50 Years of the Swiss Newspaper Publishers Association. Separately printed from Bulletin No. 288 of the Swiss Association of Newspaper Publishers. Zurich 1949.
  23. ^ Edmund Richner: On the death of Karl Sartorius. In: Neue Zürcher Zeitung . February 11, 1965, evening edition, sheet 3.
  24. ^ Karl Lüönd : The Swiss Media Century. In: Flash Extra. 1999, Swiss Press Association, p. 6 ff.
  25. ^ Former President of the Publishers' Association. Max Rapold died. In: Neue Zürcher Zeitung. September 23, 2006.
  26. ↑ Alois Hartmann : Annual Report 2007. Swiss Catholic Press Association, Freiburg 2008 (PDF; 1.2 MB).
  27. ^ Adolf Collenberg: Condrau, Giusep. In: Historical Lexicon of Switzerland .
  28. ↑ Konrad Suter: Press History of the Canton of Lucerne from 1945 to 1970. Saint-Paul, Freiburg 1996, ISBN 3-7278-1088-2 ( limited preview in the Google book search).
  29. ^ Jan Pagotto-Uebelhart: Sartorius, Karl. In: Historical Lexicon of Switzerland .
  30. ^ † E. Rietmann, director of the "NZZ". In: Gazette de Lausanne . April 20, 1945.
  31. ↑ Räber-Schriber, Josef. In: Max Huber: History of the Political Press in the Canton of Lucerne 1914–1945. S. 336, Rex, Stuttgart / Luzern 1989, ISBN 3-7252-0529-9 (also dissertation University of Zurich ; limited preview in Google book search).
  32. ↑ Hermann Jent. In: Gazette de Lausanne . April 29, 1915.
  33. ↑ Nouvelles des cantons. In: Gazette de Lausanne . February 25, 1902.