New Press (Switzerland)

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New press
Logo of the new press
description Swiss tabloid
publishing company Neue Presse AG
First edition November 6, 1967
attitude February 25, 1969
Frequency of publication Mon-Sat
Sold edition 40,000 copies
Editor-in-chief Peter Uebersax
editor Tages-Anzeiger AG , National-Zeitung AG

The Neue Presse was a tabloid newspaper published by the Swiss publishers Tages-Anzeiger AG and National-Zeitung AG from November 1967 to February 1969 .

concept

With the Neue Presse , the editors wanted to offer a high-quality tabloid for evening reading. They tried to address readers in a suspected gap between the quality daily newspapers and the tabloid Blick of the Ringier publishing house.

In order to meet the requirements, prominent columnists such as Werner Wollenberger , CF Vaucher, Rolf R. Bigler , Mäni Weber and Sepp Renggli were hired. The daily columns by Wollenberger and Renggli, together with the cartoon " Dr Läppli " by Peter Hürzeler on the front page, became the newspaper's trademark.

Under the title “Today writes”, the newspaper also regularly gave political columnists of very different directions such as Paul Eisenring ( CVP ), Werner Schmid ( LdU ), Walter Renschler ( SP ), Hugo Scheidegger ( FDP ) and Konrad Farner ( PdA ) the opportunity to do so Present views.

editorial staff

The proven tabloid specialist Peter Uebersax was hired as editor-in-chief , sooner and later again editor-in-chief of Blick . The editorial team of around 40 people included other prominent journalists such as Jürg Ramspeck and Kurt W. Zimmermann and, in an initial phase, the writer Walter Matthias Diggelmann .

attitude

However, the newspaper did not meet the publisher's specifications. After an initial print run of 70,000 copies, it dropped to around 20,000 copies and eventually settled at around 40,000 copies, far less than the publisher's specifications.

As a first measure to increase circulation, the newspaper was published in the morning instead of in the evening. Second, they put a little more on the tabloid. But that was not enough. The only way out would have been to orient the newspaper even more in the direction of the boulevard and thus make further reductions in quality. However, that was out of the question for the editors of the Tages-Anzeiger and National-Zeitung . They shut down the newspaper on February 25, 1969, a year and a half after it was launched.

Individual evidence

  1. ^ Bernard Gasser: Charles Ferdinand Vaucher. In: Historical Lexicon of Switzerland .
  2. ^ Hans-Dieter Gerber: Sepp Renggli. In: Historical Lexicon of Switzerland .
  3. ^ Hugo Hungerbühler: Paul Eisenring. In: Historical Lexicon of Switzerland .
  4. ^ Susanne Peter-Kubli: Werner Schmid. In: Historical Lexicon of Switzerland .
  5. ↑ Jürg Ramspeck : Jürg Ramspeck on the death of Peter Uebersax. In: Klein Report. October 26, 2011.
  6. ↑ A question of level? At the end of the Neue Presse. In: Neue Zürcher Zeitung . February 25, 1969, evening edition, p. 2.