PlayStation (brand)

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Official PlayStation logo since PlayStation 4 (2013)

PlayStation ( Japanese プレイステーション, Hepburn Pureisutēshon , official abbreviation : PS ) is a video game - brand of Japanese electronics company Sony , with publication of the game console of the same name was launched in Japan on December 3, 1994th The brand essentially comprises several generations of stationary and portable game consoles including various peripheral devices and software applications, as well as merchandising products and apps , software and online services from the PlayStation Network .

With its subsidiary Sony Interactive Entertainment (SIE), the Sony Group has its own division with branches and development departments around the world, which specializes in the PlayStation brand. The PlayStation brand and its products are also regularly integrated into other business areas of the Sony Group, such as mobile phones and the film and TV division. The main competitors of the PlayStation brand are Microsoft 's Xbox and Nintendo video game brands .

history

First PlayStation logo, which was developed with the eponymous first game console, the PlayStation, released in 1994 and reused in 2018 with the PlayStation Classic

In the mid-1990s, Sony was supposed to develop a CD drive in the form of an add-on for Nintendo's current game console, the Super Nintendo Entertainment System (SNES), whose code name was " Nintendo PlayStation ". In return, Sony would be allowed to develop its own console with a CD-ROM drive that could use the valuable SNES technology at the time. When Nintendo announced that it would sign a contract for the "SNES-CD" project with the Dutch company Philips (which was canceled a little later), Sony decided to use the experience gained from the joint project to create a completely independent game console, whose internal project title "PlayStation Experimental" is said to have been to develop. Other sources, however, say that the X stands for “Extreme”, while others refer to “Expansion”, as Nintendo also used this abbreviation for its SNES satellite add-on SatellaView-X (BSX). That is why it wore the unofficial abbreviation "PSX" until the PSone and PlayStation 2 were released. With the appearance of the successor "PlayStation 2" in 2000, the device was renamed PSone , which also brought a visual makeover to the device, but the abbreviation PSX continues to last beyond the life of the console. Under the official name " PSX ", Sony released a multimedia hybrid of PS2 and hard disk recorder in Japan.

successes

The total number of all PlayStation game consoles sold worldwide is around 525.3 million (as of August 2018). This makes PlayStation the second most successful video game brand of all time after Nintendo (as of August 2018) - measured in terms of pure sales figures.

The PlayStation was the first game console ever to sell over 100 million times.

With around 157.68 million units sold, the PlayStation 2 is the best-selling game console of all time to date (as of May 2019) .

The PlayStation 3 sold around 87.4 million times, despite relatively weak sales start until 31 March 2017 and occupied by the Wii from Nintendo in second place of the best selling game consoles of this generation.

The PlayStation 4 was able to sell around 100 million times by July 30, 2019, making it the game console with the most units sold in the current generation of consoles.

List of all PlayStation products

The following important information is missing from this article or section:
The "Peripherals" section is not yet complete.
Help Wikipedia by researching and pasting it .

The following is a list of all products that belong to the PlayStation brand:

Stationary game consoles

Future:

Handheld consoles

Smartphones

Controller

Future:

Online services

Peripherals

Apps

Features

Merchandising

  • PlayStation Sneaker (DualShock-4-Design) (2018)
  • PlayStation Sneaker (PlayStation Design) (2018)
  • various tops, t-shirts, hooded jackets and collectible figures

PlayStation Network

The PlayStation Network ( PSN for short ) is Sony's online community with around 110 million registered users (as of June 2013) and over 90 million monthly active users (as of November 2018). It offers various online services.

  • PlayStation Store - Downloadable content is marketed through the PlayStation Store.
  • PlayStation Plus - For online multiplayer, every non- free-to-play game also requires PlayStation Plus , a paid upgrade of PlayStation Network membership. PlayStation Plus also offers other features.
  • PlayStation Now - PlayStation Now is a paid streaming service for video games from the PlayStation 1, 2 and 3 era, via which (as of April 2019) over 600 titles can be downloaded or streamed.
  • PlayStation Music - PlayStation Music is a music streaming service that accesses over 30 million songs from Spotify .
  • PlayStation Video - PlayStation Video is an online film and series distribution service.
  • PlayStation Home - PlayStation Home was a software of a virtual world in which users could meet with each other and shop on virtual marketplaces. Each user also had a virtual house that they could set up themselves. PlayStation Home was retired on April 1, 2015.

PlayStation Network failure

On April 17, 2011, the entire PlayStation Network failed due to an external electronic attack. On April 20, 2011, the PlayStation Network was shut down. The failure lasted a total of 23 days.

marketing

Promotion for PlayStation at the Electronic Entertainment Expo (2003)
PlayStation booth at Tokyo Game Show (2009)

target group

In commercials for PlayStation products, adolescents or young adults between the ages of 15 and 30 are usually shown playing games together on a PlayStation game console. Sony thus stands out from the rather child-like and familiar image of its competitor Nintendo, which mostly shows children with their families in their commercials , who primarily play casual games. Sony is thus pursuing a similar marketing concept to Microsoft with its video game brand Xbox.

Slogans (selection)

PlayStation

  • "UR Not E"
  • "It's not a game." (2000)
  • "eNoS Lives"
  • "Do Not Underestimate The Power of PlayStation."

PlayStation 2

  • "Fun, anyone?" (2003)
  • "The third place." (2001)
  • "The action place. The joy place. The third place." (2003)
  • "The Beginning."
  • "(Welcome to the) Third Place."
  • "Live In Your World, Play In Ours."
  • "The ultimate just got better - PlayStation 9 - teleport yours today."

PlayStation 3

  • "The Wait Is Over"
  • "WELCOME CHANG3"
  • "This is Living."
  • "Play B3yond"
  • "It Only Does Everything"
  • "The Game Is Just The Start. Start PS3."
  • "Long Live Play" (PlayStation 3 Slim)

PlayStation Move

  • "THIS CHANGES EVERYTHING"
  • "MOVE INTO THE ACTION."

PlayStation 4

  • "THIS IS FOR THE PLAYERS"
  • "See the Future"
  • "Greatness Awaits"
  • "WHERE THE GREATEST PLAY"
  • "Push the boundaries of play"

Web links

Individual evidence

  1. ↑ a b c Marketing mix of Sony Playstation - Playstation marketing mix. Retrieved May 6, 2019 (American English).
  2. ↑ 20 Years of Playstation: The History of the Sony Console. Retrieved October 6, 2019 .
  3. ↑ Edge editorial team: The Making Of: PlayStation ( English ) In: Edge magazine . Future, plc. April 24, 2009. Archived from the original on May 16, 2012. Retrieved on April 8, 2011.
  4. ↑ PS4: Sony reveals new sales figures and increases forecast. In: play3.de. August 9, 2018, accessed May 1, 2019 .
  5. ↑ Andreas Stegmüller: Nintendo counters: Over 700 million consoles sold worldwide. August 14, 2018, accessed October 7, 2019 .
  6. ↑ PlayStation | Console and Games. In: britannica. Retrieved July 15, 2020 .
  7. ↑ a b Game consoles - best-selling console worldwide until December 2018. In: statista. Accessed May 1, 2019 .
  8. ↑ heise online: Sony: Decline in profits, but a total of 100 million Playstation 4 sold. Accessed August 1, 2019 .
  9. ↑ a b Individual region / Japan (1994–2004) ｜ Sony Computer Entertainment Inc. June 29, 2013, accessed April 30, 2019 .
  10. ↑ a b c d e SCPH @ PlayStation. Retrieved May 2, 2019 .
  11. ↑ a b SCPH @ PlayStation2. Retrieved May 16, 2019 .
  12. ↑ Individual region / Japan (1994–2004) ｜ Sony Computer Entertainment Inc. June 29, 2013, accessed on May 16, 2019 .
  13. ↑ TGS: PS Vita release date for Japan known. In: play3.de. September 14, 2011, accessed April 30, 2019 .
  14. ↑ IGN Staff: Analog Joypad To Go On Sale In Japan. In: IGN. Retrieved April 3, 1997, May 2, 2019 (American English).
  15. ↑ a b PlayStation Home: The servers are off. Retrieved May 17, 2019 .
  16. ↑ playstation eye. Retrieved April 30, 2019 (American English).
  17. ↑ PlayStation® Official Site - PlayStation Console, Games, Accessories. Retrieved April 30, 2019 (American English).
  18. ↑ PlayStation 4 - Luminous PlayStation shoes with PSN code revealed. Retrieved May 17, 2019 .
  19. ↑ PlayStation + Paul George: The New PG 2.5 x PlayStation Colorway. In: PlayStation.Blog. November 21, 2018. Retrieved May 17, 2019 (American English).
  20. ↑ New PlayStation sneakers from Nike leaked. November 22, 2018. Retrieved May 17, 2019 .
  21. ↑ PlayStation 4 - New models of the glowing PlayStation shoes appear in December. Retrieved May 17, 2019 .
  22. ↑ Tops & T-Shirts | Officially clothing. Retrieved September 4, 2019 .
  23. ↑ Steve Boxer: Sony chief on the PS4 and E3 battle . In: The Guardian . July 3, 2013, ISSN  0261-3077 ( theguardian.com [accessed April 30, 2019]).
  24. ↑ Sony Announces Over 91 Million PlayStation 4 Systems Sold. Accessed May 5, 2019 .
  25. ↑ PlayStation®Now. Retrieved April 30, 2019 .
  26. ↑ heise online: Playstation Network temporarily switched off after attack. Retrieved May 24, 2019 .
  27. ↑ Owen Good: Welcome Back PSN: The Winners. Retrieved May 24, 2019 (American English).
  28. ↑ SLOGANS.DE // The database of advertising! Retrieved May 3, 2019 .
  29. ↑ a b c SLOGANS.DE // The database of advertising! Retrieved May 3, 2019 .
  30. ↑ Fran Mirabella III: Pre-E3 2005: PlayStation 3 to Change E3? In: IGN. May 15, 2005. Retrieved May 1, 2019 (American English).
  31. ^ Brian Crecente: A First Look At Two of The PS3's Newer, Funnier Ads. Retrieved May 1, 2019 (American English).
  32. ↑ PlayStation Move Slogan Possibly Outed. June 12, 2010, accessed May 1, 2019 .
  33. ^ Brian Crecente: Eyes Deep In the Magical Playstation Move Dox. Retrieved May 1, 2019 (American English).
  34. ↑ PlayStation 4 - THIS IS FOR THE PLAYERS. In: The German-language PlayStation Blog. November 8, 2013, accessed May 3, 2019 .
  35. ↑ Jeff Beer: Sony Playstation's "Greatness Awaits" Ad Strategy Keeps Aiming For Gamers' Hearts. November 28, 2016. Retrieved December 17, 2019 (American English).
  36. ↑ Eddie Makuch: Sony: PS4 Is "Where the Greatest Play". In: GameSpot. June 8, 2014, Retrieved May 1, 2019 (American English).
  37. ↑ Dualshock 4 revealed: pushing the boundaries of play. In: PlayStation.Blog.Europe. February 21, 2013, accessed May 1, 2019 .
PlayStation
Consoles
Stationary

PlayStation  • PlayStation 2  • PSX  • PlayStation 3  • PlayStation 4  • PlayStation Classic  • PlayStation 5

Portable

PlayStation Portable  • PlayStation Vita

On-line

PlayStation Network