Poggenpohl

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Poggenpohl Möbelwerke GmbH

logo
legal form GmbH
founding 1892
Seat Herford
management Executive Director:

Gernot Mang

Number of employees 475 (2019)
sales 76 million euros (2018)
Branch Furniture maker
Website www.poggenpohl.com
Status: 2019

Poggenpohl is a German kitchen furniture manufacturer based in Herford in East Westphalia in North Rhine-Westphalia . The company is one of the oldest kitchen brands in Germany and produces exclusively in Herford. After filing for insolvency proceedings at the end of April 2020, the Chinese company Jomoo from Xiamen has become the new owner of the Poggenpohl Group.

Herford headquarters

history

Former company headquarters, "Holland 29" in Herford

The master carpenter Friedemir Poggenpohl was born on August 7, 1859 in Hörde near Dortmund as Friedemir Schulze. He took the name Poggenpohl (Low German for frog pond) in 1880 out of gratitude to his aunt's family, with whom he had grown up after the early death of both parents. The company logo of the company confidently displayed tadpoles for many decades. In 1892 Poggenpohl founded a carpentry business with an attached furniture shop in Bielefeld .

In 1897 the company moved to neighboring Herford and established itself in the still existing slate house Holland 29. However, as these rooms soon became too narrow, a spacious new building was built on Bünder Strasse in 1920/21 (today's SULO site). Also in 1921 the company was converted into a stock corporation. Despite the economic difficulties, the company had 200 employees at the end of the 1920s.

After Poggenpohl's untimely death on August 4, 1924, the company ran into serious difficulties, not least due to the general economic situation, which could not be resolved until the mid-1930s. A key factor here was Walter Ludewig's entry into the company in 1935, which he headed from 1940 to 1987 as a personally liable partner. He decisively shaped the development of kitchen furniture from the “reform kitchen” to the “add-on kitchen”, as the system of series production of kitchens was called at the time. Poggenpohl introduced the first German add-on kitchen in 1950.

Poggenpohl teaching kitchen from the 1950s in the Siegburg high school, Alleestrasse

In 1971 the company moved to the new Herringhausen industrial area . When Walter Ludewig retired from the company in 1987 at the age of 77, he sold the company to a Swedish group. After two further changes of ownership, Poggenpohl Möbelwerke GmbH belonged to the Swedish kitchen group Nobia AB from 2000 to 2016 . In September 2012 the company celebrated its 120th anniversary.

On December 19, 2016, the industrial holding Adcuram Group AG from Munich took over the 98.57% and thus the majority of Poggenpohl from the Swedish Nobia AB for around 10 million euros. The remaining 1.43% of the Poggenpohl shares are privately owned.

From July 2017 until his death on November 27, 2018, Thomas Kredatus was the managing director of the Herford kitchen manufacturer. In June 2018, Poggenpohl expanded the management with Gernot Mang, who has been responsible for sales, marketing and product management ever since.

In view of the significant decline in orders and sales since the outbreak of the COVID-19 pandemic , Poggenpohl filed for insolvency proceedings at the end of April 2020 . The Bielefeld District Court appointed a preliminary insolvency administrator.

By means of a transferred reorganization , Poggenpohl Group in June 2020 from the British luxury kitchen manufacturer should Lux Group and the German family of entrepreneurs Wolf are adopted as their financial partner. However, this takeover failed. Instead, the Chinese sanitary and kitchen fittings manufacturer Jomoo from Xiamen has become the new owner of the Poggenpohl Group. The buyer promised to take over most of the 270 employees and also to keep the Herford location.

Production and Concepts

Milestones in the development of the Poggenpohl kitchens were:

  • Shortly after the Frankfurt kitchen , Poggenpohl presented his “reform kitchen” in 1928, which consisted of connected cupboards, a separate shoe cupboard as well as a sink, table and chair. The new surface of the “reform kitchen” became known under the name “Zehner-Schleiflack” (lacquered and sanded five times to compact the surface).
  • The "Form 1000" design line or fitted kitchen followed in 1952. It was presented at the Cologne furniture fair in 1950 and exported around the world around 1960.
  • In 1968 Poggenpohl introduced the first solid wood kitchen on the market.
  • In cooperation with Luigi Colani and the Institute for Environmental Physiology, "experiment 70" was created in 1970, the futuristic study of a spherical kitchen.
  • 2000 Poggenpohl presented the + Segmento at the Cologne furniture fair.
  • 2005 Poggenpohl presented the kitchen concept + Modo as the result of the cooperation with the designer Jorge Pensi.
  • 2007 Together with Porsche Design, Poggenpohl presented the kitchen concept P'7340, which was advertised as “kitchen for men”.
  • 2014 Poggenpohl and Porsche Design presented the P´7350, the second kitchen concept developed in cooperation
  • 2018 Presentation of the + Venovo collection.
  • 2018 Poggenpohl launched the + Segmento Y collection.
Poggenpohl kitchen, 2009
  • From around the year 2000, Poggenpohl developed kitchen concepts in cooperation with designers such as Jorge Pensi , Porsche Design Zell am See or Hadi Teherani in order to connect the living space more with the kitchen space.

In a study by Öko-Test in 2004 on the pollution of wood-based materials and their adhesives in kitchens, Poggenpohl was rated “satisfactory”, on par with Bulthaup and better than SieMatic , which received “unsatisfactory”.

Sales markets

The sales market was initially limited to the domestic market. Export to neighboring countries began in the late 1950s. At the end of the 1960s, it was sold to 11 European countries. In the 1980s Poggenpohl was represented in 41 countries and in 1989 had an export share of 46%.

Today Poggenpohl kitchens are sold through around 450 dealers worldwide, around 100 of them in Germany alone. There are also 35 own sales studios, seven in Germany and eight in Great Britain. Poggenpohl has locations in more than 70 countries, including China, Japan, India, Australia, New Zealand, the USA, Kenya, the United Arab Emirates and almost all countries in Europe.

Web links

Commons : Poggenpohl  - Collection of images, videos and audio files

Individual evidence

  1. Frank-Michael Kiel-Steinkamp: Herford luxury kitchen manufacturer Poggenpohl sees itself back on track. nw-news.de. June 20, 2019, accessed April 29, 2020
  2. Hartmut Braun: Poggenpohl stays in Herford. nw-news.de. September 9, 2011, accessed April 29, 2020.
  3. Carsten Nilles: New brand identity and more about the A30 kitchen mile. moebelmarkt.de. September 14, 2012, archived copy ( Memento of August 12, 2014 in the Internet Archive ).
  4. The traditional brand changes hands. moebelkultur.de. December 19, 2016, accessed April 29, 2020.
  5. Adcuram has announced the takeover of Poggenpohl. euwid-holz.de January 5, 2017, accessed April 29, 2020.
  6. Kitchen manufacturer Poggenpohl files for bankruptcy. In: Handelsblatt.com. April 27, 2020, accessed April 27, 2020 .
  7. Poggenpohl files for bankruptcy. FAZ.net. April 27, 2020, accessed April 29, 2020.
  8. https://www.moebelkultur.de/news/britische-lux-group-erhaelt-den-zuschlag/
  9. https://www.poggenpohl.com/de/presse/
  10. After bankruptcy: Luxury kitchen manufacturer Poggenpohl goes to Chinese company. Retrieved July 13, 2020 .
  11. After bankruptcy: Luxury kitchen manufacturer Poggenpohl goes to Chinese company. Retrieved July 13, 2020 .
  12. Tanja Busse: Where can I get a non-toxic kitchen? In: Greenpeace Magazin 03/08. ( Memento from September 6, 2014 in the Internet Archive )

Coordinates: 52 ° 7 ′ 46 ″  N , 8 ° 38 ′ 18 ″  E