Hamburger Meile shopping center
| Hamburger Meile shopping center | ||
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| Basic data | ||
| Opening: | Spring 1970 | |
| Sales area : | 47,700 m² | |
| Shops: | Over 140 shops, cafes, restaurants | |
| Owner : | ECE , Hermann Friedrich Bruhn | |
| Website: | www.hamburger-meile.com | |
| Transport links | ||
| Subway : |
 Mundsburg Hamburger Strasse
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| Omnibus : | U Mundsburg: 25, 37, 172, 173 U Hamburger Strasse: 37, 261 Finkenau: 37 |
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| Other: | Federal road 
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| Parking spaces : | Over 2,200 parking spaces. - Access to the car park via Humboldtstrasse. - To the underground car park via Adolph-Schönfelder-Straße. - To the parking deck via Desenissstrasse. |
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The Hamburger Meile shopping center is a shopping center in the Barmbek-Süd district of Hamburg . It was opened in the spring of 1970 under the name of the Hamburger Strasse shopping center and in the 1970s - with around 50,000 m² of floor space - it was considered the largest inner-city shopping center in Germany. As part of the last major redesign and modernization, it was given its current name in February 2010.
Development to a commercial street
Hamburger Street
Hamburger Straße has been part of a country road to Lübeck since the Middle Ages. In the first half of the 19th century this street was still called Hauptstraße. In 1862 the dirt road from Barmbek to Hamburg was named Hamburger Straße. From 1867 onwards a horse-drawn tram from Hamburg City Hall via Hohenfelde / Uhlenhorst to Barmbek-Markt. From 1895 electric trams operated. From 1912 the elevated railway line of the ring line (today U3) with the stops Mundsburg and Wagnerstraße ran parallel , the latter is now called Hamburger Straße .
Department stores
Hamburg's first department store was opened here by the Heilbuth brothers at today's Adolph-Schönfelder-Strasse and Desenissstrasse. This was torn down in 1927 and replaced by the Rudolph Karstadt department store . It was opened on March 21, 1928 - with 32 shop windows, a 36 meter high tower, a sprinkler system and, for the first time in Hamburg, an escalator through all floors. In 1938 (according to the history workshop ) there were "290 shops and restaurants in Hamburger Straße."
After the Second World War , there was a C&A clothing store on what is now the median of Oberaltenallee until the shopping center was built .
Bombing in Operation Gomorrah
During Operation Gomorrah , Barmbek was devastated on the night of July 29th to 30th, 1943 by the Allied bombing raids, which destroyed almost all buildings on the street. The Karstadt department store collapsed, only the back wall remained. 1,200 people were rescued from the staff bunker. In the public shelter, on the other hand, 370 people suffocated as a result of a smoldering fire in the coal store there. It was not until 1953 that rubble was cleared from the property. Hamburger Strasse was not rebuilt until the 1960s.
A memorial against war and fascism, which has stood on the pedestrian island between Hamburger Strasse and Oberaltenallee near Winterhuder Weg (in the Mundsburg area) since July 30, 1985, commemorates the death of the 370 bomb victims . It shows an almost life-size stone man crouching down in a corner of the wall seeking protection. The sculpture is the work of the sculptor Hildegard Huza .
Construction stages of the shopping center
Established 1958 to 1970
In 1958, twelve clients agreed to build the new shopping center. Because of the large number of landowners, it took another ten years to lay the foundation stone. The shopping center was built on a bombed-out area, was inaugurated on May 8, 1970 after 22 months of construction and is the first and therefore the oldest large building of this type in Hamburg. It was conceived as a complex of office buildings, two department stores (occupied by Karstadt at the western end and Neckermann at the eastern end) and retail stores for Barmbek and Winterhude. The direct access from Hamburger Strasse to Bachstrasse and Bartholomäusstrasse has been cut off by the new building complex .
The building was built in the style of brutalism - large exposed concrete surfaces, exposed supply shafts. However, this was not well received by customers, after the opening of the Alstertal shopping center in the Poppenbüttel district , there was a significant decline in sales.
Connection to the Mundsburg Center
From 1973 , a further small shopping center on Hamburger Strasse, the Mundsburg-Center in connection with the high-rise towers there , was built to the west, with a direct connection through a later covered pedestrian bridge over Humboldtstrasse .
Modernization 1980 to 2000
There were several structural changes after the mall was built. The sliding roof of the passage was replaced by a glass dome, and in 1987 Hamburg's longest glass passage was built on the outer passage. Two rotundas were added to the complex in 1998 .
Several high-rise buildings are mostly accessible from the passage areas on the 1st floor, in which authorities of the Free and Hanseatic City of Hamburg - including the regional tax office Barmbek-Uhlenhorst with a supraregional information and acceptance point (IAS) - as well as medical practices and offices are located.
Karstadt leaves the shopping center
The Karstadt furniture store set up on the site of the Heilbuth / Karstadt department store as part of the Hamburger Straße shopping center was closed around 2004. The resurrected Karstadt department store as part of the shopping center on the corner of Hamburger Strasse and Humboldtstrasse was opened in 1970 and also closed in spring 2007 due to the restructuring of Karstadt AG. With this, Karstadt withdrew completely from the traditional Hamburger Straße location after almost 80 years.
Redesign from 2008 to 2010
philosophy
The number of shops, cafés and restaurants has increased to more than 150 to 47,700 square meters of retail space. Young buyers should be reached through numerous shops with trendy fashion. There are parking spaces for over 2,200 cars, including a parking space in the basement of the former Karstadt furniture store. The Hamburger Meile offers jobs for 1,200 people. Of the estimated investment sum of 200 million euros, 100 million were used for the purchase of parts of the building from the property of the previous owners, the remaining 100 million euros will be used for the redesign. The lighting in the shopping center is continuously adapted to the daylight conditions, energy-saving lights are used and certified green electricity is used.
Extension of the shopping street to the west and east
The only two owners still modernized the shopping center from July 2008 to April 2010. This included extending the “shopping mall” from Adolph-Schönfelder-Strasse to Mundsburg to 600 meters. The existing central shopping street was extended between July 2008 and February 2010 on the west side of the Mundsburg underground station into the former Karstadt department store. There are drugstores, electronics stores and clothing stores. When this western part of the shopping arcade was opened on February 24, 2010, the Hamburger Strasse shopping center was renamed the Hamburger Meile shopping center.
From September 2008 to April 2010, the eastern part of the shopping center was extended to the former Karstadt furniture store in the direction of the Hamburger Straße subway station.
Overbuilding of Heitmannstrasse and external facade
On the upper floor above the built-up Heitmannstraße there are a large number of self-service fast food kiosks arranged in a ring on 600 square meters. A common seating area with tables ( food court ) was set up in the middle . The self-service restaurants offer hamburgers, wings, kebab, fish, pizza, coffee, sushi, Indian and other Asian dishes.
The outer facade along Hamburger Straße was clad in the form of a perforated "curved aluminum jacket" in 2009/2010 and is occasionally illuminated by artificial light.
Management of the mall
owner
The number of landowners in the shopping center went from six in 2007 (Karstadt, Hansainvest der Signal Iduna, Herrmann Friedrich Bruhn, Haspa, Hanseatische Gesellschaft für Handel und Aufbau and Grundsgemeinschaft Block C) to the two new owners ECE and Hermann Friedrich Bruhn 's 1954 Real estate company Bruhn, who in turn hold the joint venture Heliopolis GmbH.
Center manager
ECE operates 114 shopping galleries across Europe. The center management of the EKZ Hamburger Straße is located in the middle of the passage on the 2nd floor. It takes care of the planning, renovation, cleaning, advertising, rental, decoration and exhibitions in the center.
Mix of goods on the Hamburger Meile
The 700 meter long shopping center has a ground floor and an upper floor and houses fashion shops, sports shops, shoe shops, post offices, bookstores, paper shops, game shops, flower shops, electronics and communication shops, pharmacies, drugstores, bakers, fast food, groceries, hairdressers, banks, eyewear shops and dry cleaning , Tailoring alterations, newspaper and tobacco shops, doctors, Hamburg authorities, including the tax office.
Catchment area of the shopping center
The shopping center is centrally located on the way from the east to the city center, has a connection to the U3 ring line with the stops Hamburger Straße and Mundsburg , is surrounded by a densely built-up residential area and offers enough parking space for cars up to 1.9 meters high. The number of visitors was estimated at up to 60,000 people per day at the end of the 20th century.
Oberaltenallee, which was previously separated from Hamburger Strasse by houses, runs parallel to Hamburger Strasse between Lerchenfeld and Wagnerstrasse. Today there is a green strip between the two streets, which was further afforested in 2007 with different tree species. As a one-way street, Oberaltenallee de facto takes the flow of traffic from Mundsburger Damm out of town and becomes Hamburger Strasse after Wagnerstrasse.
Since March 16, 2009, Police Department 31 has been in a new building that was built in 2008/2009 in Oberaltenallee opposite the Hamburger Straße shopping center. After the merger of police commissioners 31 (Oberaltenallee) and 32 (Weidestrasse), 200 employees for the guard room, the criminal investigation service, prevention and traffic and 16 civil servants have their jobs here. They look after the districts of Uhlenhorst, Hohenfelde and Barmbek.
Web links
Individual evidence
- ↑ Ulf Neumann: From the horse-drawn bus to the elevated railway (part 1) . From the work of the St. Gertrud History Workshop. In: Community letter St. Gertrud, June - August 2008, p. 13. Furthermore: The elevated railway was too expensive. In: Hamburger Abendblatt, April 28, 1995, p. 2
- ↑ Back then. In: Milestones. Shopping center magazine from February 24, 2010, p. 4
- ↑ Source: Public board at station 33 of the Barmbek history trail through the Barmbek history workshop. Height of Hamburger Strasse 11
- ↑ Back then. In: Milestones. Shopping center magazine from February 24, 2010, p. 4
- ↑ Neuengamme Concentration Camp Memorial and State Center for Political Education (ed.): Gedenkstätten in Hamburg, Hamburg March 2003, p. 50, ISBN 3-929728-71-0
- ↑ http://espritdescalier.de/blog/2007/03/10/mahnmal-hamburger-strasse/#more-100
- ↑ Hamburger Abendblatt of April 28, 1995, p. 2: "The Hamburger Straße 1968: New life blossoms out of the ruins left by the war.
- ^ Hamburger Wochenblatt (Barmbek) of October 24, 2007, p. 2: New location for the tax office
- ↑ Shopping beauty treatment for 200 million euros . In: Hanse Journal of February 14, 2009, p. 3
- ↑ EKZ Hamburger Straße becomes EKZ Hamburger Meile . In: Hamburg Führer, April 2010, p. 7
- ↑ Hamburger Straße shopping center will become the “Hamburger Meile” and one of the longest shopping malls in Europe . In: Hamburger Abendblatt of February 24, 2010, p. 14, Ads Extra
- ↑ Hamburger Strasse shopping center becomes Hamburger Meile . In: Hamburger Abendblatt from January 20, 2010, p. 15
- ↑ 680 meters of the most modern shopping mall on venerable ground . In: Milestones. Magazine of the shopping center dated February 24, 2010
- ^ Meile: Bon appétit , in: Hamburger Meile News, June 2010, p. 1.
- ↑ Hamburger Straße shopping center will become the “Hamburger Meile” and one of the longest shopping malls in Europe . In: Hamburger Abendblatt of February 24, 2010, p. 14, Ads Extra
- ↑ Hamburger Straße shopping center will become the “Hamburger Meile” and one of the longest shopping malls in Europe . In: Hamburger Abendblatt of February 24, 2010, p. 14, Ads Extra
- ↑ Police Hamburg (ed.): We inform: "The police commissioner 31 is moving!", (Leaflet from the beginning of 2009)
- ↑ Topping- out ceremony in Oberaltenallee. In: Wochenblatt (Barmbek) from October 22, 2008
- ↑ New police station. Make one out of two . In: Wochenblatt (Barmbek) of April 15, 2009, p. 2
Coordinates: 53 ° 34 '24 " N , 10 ° 1' 54" E