Theodor Hildebrand & son
Theodor Hildebrand & Sohn , from 1930 Hildebrand, Kakao- und Schokoladenfabrik GmbH was a German chocolate factory . The company was founded in 1817 by the confectioner Theodor Hildebrand and finally merged in Stollwerck in 1996 .
history
The confectioner Theodor Hildebrand founded his first small business in 1812 and the company Theodor Hildebrand & Son in 1817 on Spandauer Straße in the center of Berlin. Theodor Hildebrand was among other things a Prussian purveyor to the court.
Hildebrand started using steam engines in Prussia for chocolate production in 1830 . This enabled him to offer chocolate, also known as “ steamed chocolate”, in previously unknown quantities at a low price. His sons and grandchildren expanded production, so that in 1888 a plant was opened in Pankstrasse directly on Brunnenplatz and Theodor Hildebrand & Sohn became one of the largest employers in the industrial district of Berlin-Wedding . The company became known for its folder folders, which could be filled with stickers from the chocolate packs. A particular success was an album released in 1900 that showed life in 2000.
In 1935 the company introduced Scho-Ka-Kola . The chocolate enriched with caffeine was to be marketed as high-energy sports chocolate in the course of the Summer Olympics in Berlin in 1936 and was later given the nickname Aviator's Chocolate , as it was consumed by the pilots of the German Air Force . The company also launched pralines that contained 14 milligrams of methamphetamine each. It was recommended to eat three to nine pieces, which would make housework easy and you would lose weight on top of that, since the drug is an appetite suppressant. In contrast to caffeine , it is harmless.
In World War II , much of the production was destroyed. By 1951, however, the company was able to almost return to the pre-war production level with restored machines.
After Germany lifted the price control for chocolate bars in 1964, Hildebrand, like many German chocolate manufacturers, ran into economic difficulties and went bankrupt in 1968. In 1969 Hans Imhoff took over the company. With Scho-Ka-Kola, Imhoff took over his first well-known branded product and used it as a basis for expansion. In 1972 Imhoff also bought Stollwerck and merged Hildebrand and Stollwerck. The chocolate factory in Berlin-Marienfelde still produces products under the Stollwerck brand name.
Honor
In honor of Theodor Hildebrand, Hildebrandstrasse in the Tiergarten district was named after him; it once began as a private road on Hildebrand's property.
Movie
- Chocolate at full steam - About the first chocolate manufacturer in Prussia. TV report, Germany, 2015, 6:15 min., Script and direction: Dagmar Lembke, moderation: Gerald Meyer , production: rbb , editing: Theodor. Story n aus der Mark , first broadcast: December 6, 2015 at rbb, summary by Theodor, ( Memento from December 7, 2015 in the web archive archive.today ), with Josephine Hildebrand.
Web links
Individual evidence
- ↑ The Villa Hildebrand. In: BZ September 1, 2000.
- ↑ Dagmar Lembke: About the first chocolate manufacturer in Prussia. ( Memento from December 7, 2015 in the web archive archive.today ) In: rbb , Theodor. Story n from the Mark , December 6, 2015.
- ↑ Norman Ohler : People's drug methamphetamine . In: Ingo Haar , Michael Fahlbusch (Hrsg.): Handbuch der Völkischen Wissenschaften. People - institutions - research programs - foundations . 2nd edition, Saur, Munich 2017, ISBN 978-3-11-042989-3 , p. 1252 (accessed via De Gruyter Online).
- ↑ Chocolate to the USA. In: Die Zeit , December 13, 1951.