Tourism management

Tourism management refers to the management tasks in company, association and local authority organizations that market services for potential customers of tourism services .

definition

According to Ulrich's definition, management is the design and control of purpose-oriented social systems. Tourism can also be understood as such a system that is in close mutual exchange relationships with market and social sub-publics. For example, the environment has an impact on the tourist system, such as changes in the values ​​of the population, which have a significant impact on the behavior of tourists.

Tourism management is responsible for, among other things

• the improvement of concepts and business models
• the development of new revenue models and revenue management
• the inclusion of new means / channels of communication in the company
• the development of new products / product differentiation
• Strategies for developing new markets

The specialty of tourism management is that it consists of three different "lessons". Tourism management has to combine general business administration , general management and tourism in order to be successful. However, almost all concepts of general management theory can be transferred to tourism. Tourism management is a special management theory that deals with the specifics of the individual tourism businesses and the management of these businesses.

Colleges

Several universities offer courses in tourism management:

• accadis University of Applied Sciences Bad Homburg
• Baltic College
• Karlshochschule International University Karlsruhe (formerly Merkur international FH Karlsruhe)
• Deggendorf University of Technology
• Berlin University of Applied Sciences
• SRH Fernhochschule
• Saarland University of Technology and Economics
• University of Applied Sciences Fresenius
• Harz University of Applied Sciences
• University of Applied Sciences Worms
• Rhine-Waal University of Applied Sciences
• University of Bremen
• Ostfalia University of Applied Sciences
• West Coast University of Applied Sciences
• University of Applied Sciences Munich
• University of Salzburg
• University of Applied Sciences Kempten
• IST University for Management
• IUBH International University Bad Honnef
• Heilbronn University
• Leuphana University of Lüneburg
• Technical University Dresden
• University of Zittau / Görlitz
• EBC University
• Catholic University of Eichstätt-Ingolstadt ,
• Salzburg University of Applied Sciences
• Eberswalde University for Sustainable Development - Master's degree in Sustainable Tourism Management
• University of Applied Management
• IMC University of Applied Sciences Krems

Web links

• Study guide tourismus-studieren.de

literature

• Berg, Waldemar: Tourism Management. 3rd edition, Herne 2012, ISBN 3-470-54863-3 .
• Haedrich, Günther et al .: Tourism Management. Tourism marketing and planning. de Gruyter, Berlin a. a. 1998, ISBN 3-11-015185-5 .