Tyskie Browary Książęce
Tyskie Browary Książęce (German Tichau Princely Breweries ) is a Polish brewery in the Upper Silesian town of Tychy (German Tichau ). The brewery, including the associated beer brand Tyskie (pronounced ˈtɨskjɛ ), has belonged to the Polish brewery group Kompania Piwowarska since 1999 and thus to the Japanese group Asahi since 2017 .
The Tyskie brand is known beyond Poland and is also sold in German-speaking countries, where it is the most widespread Polish beer. There is a princely crown in the logo.
history
The brewery is one of the oldest in Europe and has survived numerous border draws and wars at its location in Tichau . From 1629 it was owned by the von Promnitz family, who belonged to the Saxon nobility . In 1824 it underwent a major modernization, thanks to which more than 260,000 hectoliters of beer could be produced per year until the late 1930s. From 1861 on, it finally stood as the “Princely Brewery in Tichau” under the administration of Hans von Hochberg from the house of the Prince of Pless . Between 1918 and 1939 the brewery merged with neighboring competing companies. Due to the separation and occupation of parts of Upper Silesia by the Poles, the Tichauer Brewery came under temporary administration of the Polish state from 1934 onwards, due to the lack of tax payments . During the Second World War , after the reunification of the separated areas with the German Empire, the brewery was placed under the control of the German state.
After the war, production was revived under Polish administration and from 1951 an annual production of around 476,000 hectoliters of beer was achieved. In 1971 they finally produced over a million hectoliters of beer a year. In the course of planned economic reforms , the brewery merged with the state-run breweries in Zabrze in 1975 , which, however, led to a significant drop in production and numerous layoffs. In 1981 the brewery regained its entrepreneurial independence and, after the political upheaval of 1989 , it was able to prepare for privatization, which finally took place in 1995 in the form of the joint-stock company "Browary Tyskie Górny Śląsk". In 1996 this became part of the SAB Miller group . As part of the merger between AB-InBev and SABMiller, the brewery was sold to the Japanese brewery group Asahi in 2016 .
Today, with a market share of around 18 percent (as of 2009) , Tyskie is the most popular beer in Poland, ahead of Żubr and Lech (both also part of Kompania Piwowarska) as well as Żywiec and Warka (both Grupa Żywiec ) and Okocim ( Carlsberg ) and has won several awards from the “ The Brewing Industry International Awards ”. Currently, Tychy produces more than eight million hectoliters of beer a year.
In February 2020, the Polish activist Krzysztof Tyczyński called for a boycott of the beer brand on his Facebook page. This had supported a gala of the weekly published magazine Gazeta Polska , which had ensured the propagation of LGBT-free zones by distributing appropriate stickers since 2019 .
tourism
The "Tyskie Browarium" brewery museum, which has been located on the premises of the Tychy brewery since 2004, is an important "anchor point" on the European Route of Industrial Culture in Poland.
variants
The beer, brewed for the first time in 1629, is light in color and available in the variants “Tyskie Gronie” (full-bodied light ), “Tyskie Klasyczne” (classic lager ) and “Tyskie Lekkie” (with a lower alcohol content). It usually has an alcohol content of 5.2 % vol. And a calorific value of approx. 200 kJ (= 47 kcal ) per 100 milliliters and is traditionally drunk from a Willibecher .
export
Tyskie is one of the world's best-known Polish beer brands and is sold to Australia , Belgium , Germany , France , Great Britain , Honduras , Ireland , Japan , Canada , New Zealand , the Netherlands and the USA (to Illinois , Michigan , New York , New Jersey , among others and Wisconsin ). Tyskie is the most popular import brand in North Rhine-Westphalia , ahead of the Dutch beer brands.
In 2006 over 100,000 hectoliters of beer were exported for the first time, including over 26,000 to the USA. In Germany, Tyskie was for a long time only offered in beverage markets and kiosks alongside other Polish beer brands such as Żywiec , Lech , EB or Warka . It is now the most common Polish beer in Germany and can also be found in many beverage departments of regular supermarket chains.
See also
Web links
- Official website (Polish, English)
- Tyskie website in Germany
- Detailed view of the bottle design carried out in Germany between 2009 and 2014
Footnotes
- ↑ Chronicle of the company's history ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (Polish)
- ↑ Historical data on the website of the brewery museum ( Memento of the original from March 18, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Polish)
- ↑ Japan's brewer Asahi buys Pilsner Urquell and Tyskie , at www.faz.de , accessed on December 13, 2016
- ↑ Core data about the company ( Memento of the original from December 16, 2012 in the web archive archive.today ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (English)
- ↑ Article on the sale of the beer in Great Britain ( guardian.co.uk, October 30, 2006)
- ^ Krzysztof Tyczyński. Retrieved August 11, 2020 .
- ↑ Brief profile of the beer brand on sabmiller.com ( Memento of the original from September 23, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (English)
- ↑ Paweł Rogaliński April 11, 2009: Kulinaria: Tyskie podbija świat! ( Memento of February 14, 2015 in the web archive archive.today ), rogalinski.com.pl (Polish), accessed on February 14, 2015
- ↑ Information on exporting the beer (Polish)
