Wellcome (social enterprise)
| wellcome gGmbH
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|---|---|
 |
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| legal form | gGmbH |
| founding | 2002 |
| Seat | Hamburg , Germany |
| management |
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| Number of employees | 250 wellcome teams, 4,515 volunteers |
| Branch | Social affairs |
| Website | www.wellcome-online.de |
| Status: 2014 | |
The wellcome gGmbH (proper spelling: wellcome) is a national institute nonprofit organization for the placement of volunteers young to relieve parents based in Hamburg.
Definition of terms
The case word “wellcome” is made up of the English terms “wellness” and “welcome” (for: “welcome”). This should symbolize that families in need should be fine and that newborns are welcome.
organization
The social and non-profit project to support families after the birth of a baby up to the age of one is active nationwide. The volunteers are mostly experienced mothers or fathers and support them in looking after the child. The offer is aimed at all families with newborns, regardless of their social environment. For example, the mother's exhaustion due to a restless baby or helplessness without a family nearby are reasons for the help of the organization.
history
The predecessor of the social enterprise was an initiative founded in 2002, has been registered as a GmbH since 2009 and now operates nationwide as a social franchise company with 250 locations and around 4,500 volunteer employees (as of 2014). The idea was developed after the founder Rose Volz-Schmidt noticed a lack of offers of this kind from personal experience and from a professional point of view. Founder Rose Volz-Schmidt applied for the "wellcome" project in 2001 at the startsocial business plan competition and won the federal prize. In addition to the resulting awareness, coaching by the management consultancy McKinsey was associated with it, which enabled her to implement her project in the form of professional social entrepreneurship .
organization structure
The project is organized as a social franchising. The project was founded as one of the German prototypes of the social franchise system in 2002 and consists of 250 teams in 15 federal states in 2015. The managing director is the founder Rose Volz-Schmidt. In 2014 wellcome placed volunteers in more than 4,600 families.
The various teams receive their corporate identity from the head office in Hamburg, which also takes on marketing.
Volunteers, a team coordinator and the management of the host institution work together in the local teams.
The tasks of the volunteers include looking after the baby or siblings on an hourly basis as well as providing support with various tasks and appointments in everyday life (e.g. visits to the doctor). The volunteer assignments are organized by the coordinator of the respective location. As a specialist, she advises families and provides them with the help they need from a professional network. In addition to public relations work and local fundraising , the management of the wellcome location integrates the organization into the local structure of an existing facility, such as B. maternity centers , family education centers , diaconiae or multi-generational housing . A professional network of maternity clinics, midwives, gynecologists, youth welfare offices, voluntary welfare services , etc. Individual advice and mediation on site.
The organization is mainly financed through donations. The non-profit organization has voluntarily committed itself to using the financial resources transparently and has therefore signed the Transparent Civil Society Initiative .
In some federal states, the work of the wellcome state coordination is funded through public funds.
External perception
Thanks to the system of central marketing control, wellcome can be seen nationwide. This happens e.g. E.g. through the cooperation with the drugstore chain dm based on the display of brochures in the branches. In addition to dm, wellcome also cooperates with the natural cosmetics and natural medicine company Weleda AG and with the BabyOne specialist store for baby items . Wellcome also supports the pharmaceutical manufacturer GlaxoSmithKline on a regular basis.
The initiative has steadily grown in popularity since it was founded in 2002. In addition to the well-known supporters, especially from politics, wellcome was able to use various media such as Eltern magazine or on television at the Stern Stiftung e. V. present their work with Ursula von der Leyen ; wellcome implemented the “Families in Need” project together with the Stern Foundation.
An image film was created by students from the European Media and Business Academy in Hamburg in the 07/08 winter semester and achieved international renown through the “Intermedia Globe Silver” award at the 2009 WorldMediaFestival.
Wellcome was also able to gain international fame through invitations to the World Economic Forum , where founder and managing director Rose Volz-Schmidt appeared as one of the elected European Social Entrepreneurs (see awards).
In addition, Volz-Schmidt is a member of the Schwab Foundation's competition to vote for Social Entrepreneur Germany and a member of the radio jury for the Robert Bosch Stiftung's “Civic Commitment” journalist prize . In 2011, wellcome received the Phineo ' Work' seal for exemplary commitment.
Awards
The idea has won several awards, such as the Social Entrepreneur 2007 from the Schwab Foundation . With this award for the founder Volz-Schmidt, a woman in Germany was named Social Entrepreneur of the Year for the first time.
In 2006 the company was also awarded the recognition prize of the Hamburg Citizens' Prize of the CDU Hamburg. In 2009 the managing director from Hamburg received the Federal Cross of Merit . In 2011 Rose Volz-Schmidt was named one of 150 “responsible persons” by the Robert Bosch Foundation . She is also a member of the startsocial advisory board, whose competition for social projects was won by wellcome in 2001/2002.
At the federal level, Chancellor Angela Merkel has been the patron of wellcome since 2007 . In the federal states in which the organization is active, the ministers of social affairs and social senators have taken on the patronage of the wellcome teams.
The proceeds from the benefit concert of the then Federal President Joachim Gauck in 2012 went to the company.
literature
- Habisch, André: "Social entrepreneurship - blind spot of economic and social science common good theories." Social Entrepreneurship - Social Business: For society, VS Verlag für Sozialwissenschaften, 2011
- Wagenblast, Regine, u. Esther Langkafel: "Practice portrait: Wellcome - practical help for families after the birth." Education and training partnerships, Springer Fachmedien Wiesbaden, 2013
- wellcome gGmbH: Wellcome - Practical help for families after the birth , information brochure, Hamburg
Web links
Individual evidence
- ↑ Tran, The Nguyen (2008): Franchising as a sales concept for social institutions using the practical example Wellcome, p. 28, (source no longer available)
- ↑ Volunteering for the family adventure. wellcome, accessed June 4, 2015 .
- ↑ Help for families. wellcome, accessed June 4, 2015 .
- ↑ Social franchise system Wellcome starts in Austria and Switzerland. (No longer available online.) Franchise Portal, archived from the original on June 19, 2015 ; accessed on June 16, 2015 .
- ↑ A couple of hours of relief. Good Impact, accessed June 16, 2015 .
- ↑ wellcome. Berliner Morgenpost , accessed on June 16, 2015 .
- ^ Wagenblast, Regine, and Esther Langkafel (2013): Practice portrait: wellcome - practical help for families after the birth. Education and training partnerships. Springer Fachmedien Wiesbaden, p. 109ff
- ↑ Habisch, André: "Social entrepreneurship - blind spot of economic and social science common good theories." Social Entrepreneurship - Social Business: For society, VS Verlag für Sozialwissenschaften, 2011, 49ff
- ^ The wellcome founder: Rose Volz-Schmidt. wellcome, accessed June 4, 2015 .
- ↑ wellcome in numbers. wellcome, accessed June 5, 2015 .
- ↑ A couple of hours of relief. Good Impact, accessed June 16, 2015 .
- ↑ Tran, The Nguyen (2008): Franchising as a sales concept for social institutions using the practical example Wellcome, p. 29, (source no longer available)
- ↑ Stormarner Wellcome Angels protect young families. Hamburger Abendblatt , accessed on June 16, 2015 .
- ↑ The wellcome network - competent partners. wellcome, accessed June 16, 2015 .
- ↑ Practical help after the birth - the most important thing. wellcome, accessed June 5, 2015 .
- ↑ Financing. wellcome, accessed June 4, 2015 .
- ↑ The signatories. (No longer available online.) Transparency International Germany, archived from the original on July 21, 2015 ; accessed on June 16, 2015 .
- ↑ wellcome patrons. wellcome, accessed June 4, 2015 .
- ^ Cooperation at the federal level. wellcome, accessed June 4, 2015 .
- ↑ Help after the birth: BabyOne supports the wellcome initiative in Saarbrücken. Babyone , accessed January 19, 2015 .
- ↑ Help for families after the birth. GSK , accessed January 19, 2015 .
- ↑ Thanks to the committed sponsors. star , accessed January 19, 2015 .
- ^ Wellcome image film. (No longer available online.) European Media and Business Academy , formerly the original ; Retrieved May 30, 2012 (source no longer available). ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ^ Winners 2009. WorldMediaFestival , accessed January 19, 2015 .
- ^ Europe Social Entrepreneur of the year awarded at World Economic Forum on Europe and Central Asia. (No longer available online.) World Economic Forum , archived from the original on June 19, 2015 ; Retrieved January 19, 2015 .
- ↑ WEF China - wellcome was invited. wellcome, accessed June 4, 2015 .
- ↑ wellcome - Practical help for families after the birth. PHINEO , accessed January 19, 2015 .
- ↑ Rose Volz-Schmidt. Schwab Foundation for Social Entrepreneurship , accessed January 19, 2015 .
- ↑ Economic Theory for Good Deeds. (No longer available online.) Bundesverband Deutscher Stiftungen e. V. , archived from the original on June 19, 2015 ; Retrieved January 19, 2015 .
- ↑ wellcome is excellent! wellcome, accessed June 4, 2015 .
- ^ Cross of Merit for Volz-Schmidt. Hamburger Abendblatt , accessed on January 19, 2015 .
- ↑ Those in charge - society. Transparency International Germany, accessed on June 17, 2015 .
- ↑ Social enterprise for families. wellcome, accessed June 12, 2015 .
- ↑ startsocial - short profile and review. startsocial , accessed on June 12, 2015 .
- ↑ wellcome patrons. wellcome, accessed June 4, 2015 .
- ^ Benefit concert of the Federal President in Saxony. Office of the Federal President , accessed on January 19, 2015 .
