West (cigarette brand)
| West silver
|
|
|---|---|
| Tar: | 7 mg |
| Nicotine : | 0.6 mg |
| Carbon monoxide : | 7 mg |
| Tobacco additives : | Water , invert sugar , 1,2-propylene glycol , sugar and / or sugar syrup , cocoa and cocoa products, cellulose fiber , licorice extract powder, flavor, nitrogen |
| Status 07/2019. The information applies to the cigarettes available on the German market. | |
| West red | |
|---|---|
| Tar: | 10 mg |
| Nicotine : | 0.9 mg |
| Carbon monoxide : | 10 mg |
| Tobacco additives : | Water , invert sugar , 1,2-propylene glycol , sugar and / or sugar syrup , cocoa and cocoa products, cellulose fiber , licorice extract powder, flavor, nitrogen |
West is a brand of cigarettes made by Reemtsma . Reemtsma is part of the Imperial Tobacco Group , one of the largest tobacco companies in the world. The cigarette brand is common in Germany , Austria and the Netherlands .
history
The West brand cigarettes were launched on the German market in 1981 and were initially only available in tobacco shops; since around 1987 they have also been available in supermarkets and cigarette machines.
Today (2015), after being the second most popular cigarette brand in Germany in 2006, West has fallen sharply in consumer favor and as a result of the concentration of the brand owner Reemtsma on the in-house brands JPS and Gauloises, which West is now in have left the sales figures well behind.
Products
The following products are represented in the West range:
- West Red , a cigarette whose smoke contains 10 mg tar , 0.8 mg nicotine and 10 mg carbon monoxide .
- West Silver , formerly known as West Light , a cigarette whose smoke contains 7 mg tar, 0.6 mg nicotine and 7 mg carbon monoxide.
- West Blue , a cigarette whose smoke contains 4 mg of tar, 0.4 mg of nicotine and 4 mg of carbon monoxide.
- West Rich Blue , a cigarette smoke that contains 8 mg of tar, 0.7 mg of nicotine and 8 mg of carbon monoxide.
- West ICE , a menthol cigarette with a Spearmint aroma , the smoke of which contains 7 mg tar, 0.6 mg nicotine and 7 mg carbon monoxide (some of the aromas are not added to the tobacco, but to the filter).
Under the names West Red Fine Cut & West Silver Fine Cut , tobacco for self-propellers is offered. It is also prepared for plugging into finished sleeves.
- West volume tobacco Red & Silver is the newest product from Reemtsma. It is intended to replace the tobacco sticks that have been withdrawn from the market .
- West Rollies Filter Red & Silver describe a strong cigarillo with a filter.
The Red and Silver cigarettes are also available as 100s (cigarette length of 100 mm instead of the usual 91 mm)
marketing
The West brand was launched on the German market as a “quality brand at a fair price”.
Advertising campaigns
For a long time, western cigarettes were advertised with different campaigns. In 2003 the advertising campaign ("For ...") was carried out on Germany's posters and advertising pillars. The motifs (as of 2006) show the new seasonal pack edition of West. There are a total of 5 different pack motifs with faces painted in national colors from Germany, France, England, Italy and Brazil. The faces on the packaging represent the enthusiasm and internationality in the country, which can be triggered, for example, by a soccer world championship. West also previously issued special editions of cigarette packaging: West Summer Edition, West Easter Edition, West Cola, West in Space Edition, Fest (cigarettes at Christmas time) and West Lemon Fresh were briefly introduced.
Tobacco advertising ban
The tobacco advertising ban has been in effect in Germany since January 1, 2007. Reemtsma GmbH then removed the brand's online presence.
Events
West was repeatedly the delivery boy or sponsor of various events such as the “West BH Open”, which was about who can take off a woman's bra in the most stylish way.
In addition, there are various other activities related to party celebrations spread over the year, such as the West Nightclub in cities, West Pulse in large discos or the West Power Tower for large events or city festivals open air.
Sponsorship
In Formula 1 , West sponsored the Zakspeed team from 1985 to 1990 .
Later, from 1997 to 2005 , the McLaren Formula 1 team was sponsored. In 1998 and 1999 they won the driver's title with Mika Häkkinen and in 1998 also the designer title. The exterior of the cars was modeled on the silver corporate design of the West brand. In the press there was therefore talk of a resurgence of the Silver Arrows , as Mercedes-Benz supplied the engines for the racing team.
West is also involved in celebrations of various restaurateurs.
Logos
After the first logo from 1983, the logo was changed a bit in 1995. In 2010 the appearance of the packaging was completely redesigned. At the end of 2015, the design was revised again and the logo replaced.
Web links
Individual evidence
- ↑ Source: BMELV ( Memento of the original dated February 5, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
