auto motor and sport
| auto motor and sport | |
|---|---|
 |
|
| description | Special interest magazine |
| Area of Expertise | Automobiles , motorsport |
| language | German |
| publishing company | Motor Presse Stuttgart ( Germany ) |
| Headquarters | Stuttgart |
| First edition | December 1946 |
| Frequency of publication | biweekly |
| Sold edition | 301,177 copies |
| ( IVW 2/2020) | |
| Widespread edition | 304,534 copies |
| ( IVW 2/2020) | |
| Range | 1.64 million readers |
| ( MA 2020 I ) | |
| Editors-in-chief |
Ralph Alex Birgit Priemer |
| Web link | auto-motor-und-sport.de |
| ISSN (print) | 0005-0806 |
auto motor und sport is a wide-reaching German automobile magazine that has been published since 1946 and is produced by the Motor Presse Stuttgart publishing house in Stuttgart . It appears every 14 days. The content mainly consists of test and driving reports from cars , new car presentations and reports from the areas of leisure and motor sports . Other focal points are technology, used cars , traffic and the environment as well as economy.
The editors-in-chief are Ralph Alex and Birgit Priemer . Other editors-in-chief were u. a. Jens Katemann , Ferdinand Simoneit and Klaus Westrup , but above all Heinz-Ulrich Wieselmann (1950–1970) and editor Bernd Ostmann (1994–2012). Well-known employees were or are Fritz B. Busch , Gert Hack , Norbert Haug , Frank Hofmann and Paul Simsa .
history
The magazine first appeared in 1946 under the title Das Auto and until the end of 1950 had the subtitle Lkw - Motorrad - Sport (spelling: das AUTO - LKW * MOTORRAD * SPORT ), with "motorcycle" versus "Lkw" and "Sport" at times was highlighted in bold. With issue 1/1951 the subtitle was dropped on January 1, 1951, until it was replaced by "Motor und Sport" in issue 10/1951 on April 21, 1951 and the title was added to Auto Motor und Sport for the first time . In the following year, the subtitle was visually upgraded with its own background area, but remained recognizable as such.
The spelling AUTO - MOTOR UND SPORT on two small, overlapping red areas for the title and subtitle was on the front pages from issue 1/1952 on New Year's Day 1952 to issue 26/1962 on Christmas 1962 and was published with issue 1/1963 on December 12th January 1963 relaunched to the uniform and almost unchanged spelling in lower case letters without subtitles on a red background (see above).
The weekly publication date also changed several times in the history of the magazine: the new issue was available on Saturdays until December 1974, Wednesdays from 01/1975 to 02/1986, Saturdays from 03/1986 to 06/1988, from 07/1988 to 12 / 1997 on Fridays, from 01/1998 to 12/2007 on Wednesdays and since 01/2008 on Thursdays.
In Germany, auto motor und sport , which had an average circulation of 356,951 issues in the fourth quarter of 2017, is only surpassed on the open market by Auto Bild (533,931 copies). There are other high- circulation magazines with a focus on mobility in Germany for members of automobile clubs ( ADAC Motorwelt : 13,737,445 copies, ACE Lenkrad: 558,965 copies).
Every year, the magazine awards the “Best Cars” award, in which three current cars are raffled off among all readers' entries, and it conducts image surveys among readers about the manufacturers.
Circulation statistics
The number of copies sold has fallen by 40.7 percent since 1998. It is currently 301,177 copies. This corresponds to a decrease of 206,967 units. The share of subscriptions in the circulation sold is 50.4 percent.
Development of the number of copies sold
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Development of the number of subscribers |
Website auto-motor-und-sport.de
auto motor und sport has had a major online presence since 1997. In addition to all the articles from the print edition and the sister sheets, there are also numerous independently researched articles, a used car market and extensive car brand overview with pictures, tests and technical data of many vehicles available in Germany since 1985. In March 2011 the portal recorded 53.6 million. Page impressions, in March 2015 auto motor und sport reached over 159 million page impressions. In February 2018, the website was accessed 94.6 million times.
TV broadcast / TV channel
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The program auto motor und sport tv ran on public TV until June 15, 2009 , initially on VOX and later on DMAX . Since July 1, 2009, a joint venture between Motor Presse Stuttgart and the media entrepreneur Jörg Schütte has been operating the pay-TV channel auto motor and sport channel .
Program formats u. a .:
- Cars'n'Stripes : Car importer and tuner Karl Geiger is accompanied in his daily work in his company GeigerCars
- Drift : Rally in Germany
- Garage gold : car collectors show their garage contents
- The testers : tests of current car models.
Technology professional
For the training of automotive mechatronics technicians , the supplement Technik-Profi appears in all editions for trainees and their teachers , in which work steps and the latest technical developments are explained and described. In addition, technical terms are explained and content relevant for the final examination is repeated in the form of examination questions. The texts are written by professionals and vocational school educators and are used in many vocational schools to complement lessons.
Web links
- Homepage of auto motor und sport
- Magazine archive since 1949
- auto motor and sport . In: Motorpresse.de
- Autonis readers' choice website (selection of the best new designs)
Individual evidence
- ↑ "Birgit Priemer is promoted to co-editor-in-chief at auto, motor und sport." In: Meedia , July 31, 2017, accessed October 1, 2017.
- ↑ DWDL.de on the change in leadership at auto motor und sport
- ↑ a b auto motor und sport. Overview of all issues, volumes and their contents (archive). auto-motor-und-sport.de ( Motor Presse Stuttgart ), accessed on July 15, 2018 .
- ↑ according to IVW , ( details on ivw.eu )
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ Imprint of the online portal auto-motor-und-sport.de
- ↑ All makes and models of cars
- ↑ IVW designation for auto-motor-und-sport.de
- ↑ IVW designation for auto-motor-und-sport.de
- ↑ auto motor und sport TV - every Monday on DMAX
- ↑ Archived copy ( Memento of the original dated August 11, 2011 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
