Bernd Skiera

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Bernd Skiera (born March 26, 1966 in Düsseldorf ) is a professor of business administration , especially electronic commerce, at the Johann Wolfgang Goethe University in Frankfurt am Main .

Life

From 1985 to 1988 Bernd Skiera attended the vocational academy in Mannheim and also worked at SAP . He then went on to study business administration at the University of Lüneburg , which he completed in 1991. This was followed by a position as a research assistant at the marketing chair of Sönke Albers at the Christian-Albrechts-Universität zu Kiel , where he was appointed academic adviser to the chair in 1995. During the time in Kiel, Skiera did her doctorate and habilitation. In the spring of 1999, Bernd Skiera became Germany’s first professor for e-commerce at the Johann Wolfgang Goethe University . In 2000 he also founded the Goethe-Unibator, the start-up center of the Goethe University in Frankfurt. In the summer of 2001 he was visiting professor at the University of California, Los Angeles and in the fall of 2002 at the Pennsylvania State University at the Electronic Business Research Center . He was also researching in spring 2004 at Stanford University , the following spring at the Vienna University of Economics and Business and most recently in the winter semester 2006/2007 at the Fuqua School of Business at Duke University .

In 2014 he made it to first place in the Handelsblatt business economics ranking as the strongest research professor in the German-speaking area. In 2019 Skiera was the first business economist to receive a European Research Council Advanced Grant with a term of five years and a project volume of almost 2 million euros.

Bernd Skiera is married and has three children.

Scientific work

In an empirical study, Skiera found that Internet users have a tendency to flat-rate tariffs, even if they would have to pay less in other tariffs. He published this together with Anja Lambrecht in the Journal of Marketing Research under the title Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases . This work was awarded the Best Paper Award of the Association of University Lecturers for Business Administration in 2007 . In November 2005, the Handelsblatt voted him 9th among the brightest minds in business administration .

Awards

  • 1988, Mannheim University of Cooperative Education: Award as the best graduate in the field of data processing (for the diploma at the University of Cooperative Education)
  • 1991, University of Lüneburg: Awarded the University Society Prize for outstanding student performance (for the diploma at the University of Lüneburg)
  • 1996, University of Kiel: Awarded a State Prize from the Christian-Albrechts-Universität zu Kiel (for the dissertation)
  • 1999, Association of University Lecturers for Business Administration: Best Paper Award 1999 for the essay with Sönke Albers: "COSTA: Contribution Optimizing Sales Territory Alignment", 1998, Marketing Science, Vol. 18, pp. 196-213
  • 2000, "Second INFORMS 'Marketing Science and the Internet Conference exploring Understanding Consumer Behavior on the Internet'", Los Angeles, USA: Best Empirical Paper Award for the paper with Martin Spann and Jörg Bochow: "Application of Internet Based Virtual Stock Markets for Market Research Purposes "
  • 2001, "eBusiness Germany Award in the category: Special Honor", European Ecommerce Association
  • 2007, Best Paper Award 2007 of the Association of University Lecturers for Business Administration: Lambrecht, Anja and Bernd Skiera (2006), "Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases", Journal of Marketing Research, 18 (2), 212-23.
  • 2008, Finalist for the Journal of Marketing's 2008 MSI / H. Paul Root Award with the paper: Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julian (2008), "Customer Equity - An Integral Part of Financial Reporting", Journal of Marketing, Vol 72 (March), 1–14.
  • 2010, Goethe Teaching Award in the Duke Goethe EMBA Program (Class of 2010)
  • 2012, finalist at "The Gary L. Lilien ISMS-MSI Practice Prize": Skiera, Bernd / About Nabout, Nadia (2013), "PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing", Marketing Science, Vol. 32 , Issue 2, 213-220.
  • 2012, Finalist for the Journal of Marketing's 2011 MSI / H. Paul Root Award with the paper: Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "An Empirical Comparison of Seeding Strategies for Viral Marketing", Journal of Marketing, 75 (November), 55-71 .
  • 2012, Winner of the Journal of Marketing's 2011 MSI / H. Paul Root Award with the paper: Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011), "Referral Programs and Customer Value", Journal of Marketing, Vol. 75, Issue 1, 46–59.
  • 2013, Finalist for the Journal of Marketing's 2012 MSI / H. Paul Root Award with the paper: Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012), "Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation", Journal of Marketing, Vol. 76 ( March), 17-32.
  • 2013, Winner of the Best Paper Award of the International Journal of Research in Marketing with the paper: Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012), "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing ", International Journal of Research in Marketing, Vol. 29, Issue 1, 68-80.
  • 2014, Reviewer of the Year, Business Research magazine
  • 2015, IBM Faculty Award
  • 2018, Winner of the Journal of Marketing Long-Term Impact Award of the Sheth Foundation with the paper: Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan U. (2011), ″ Seeding strategies for viral marketing: An empirical comparison, ″ Journal of Marketing, 75 (6), 55‒71.

Works

  • together with Stefan Luckner, Jan Schröder, Chstistian Slamka, Markus Franke, Andreas Geyer-Schulz, Martin Spann and Christof Weinhardt: Prediction Markets - Fundamentals, Designs, and Applications . Wiesbaden 2012, ISBN 3-834-93358-9
  • together with Christian Messerschmidt and Sven Christian Berger: Web 2.0 in retail banking: possible uses, practical examples and empirical user analysis . Wiesbaden 2010, ISBN 978-3834924094
  • Financial chain management: process analysis, efficiency potential and outsourcing , Norderstedt 2004, ISBN 3-8334-1340-9
  • together with Donovan Pfaff and Jürgen Weiss: Financial Supply-Chain-Management . Bonn 2004, ISBN 3-89842-249-6
  • together with Sebastian Hummel and Wolfram Koch: E-business concepts for medium-sized companies . 2003, ISBN 3-936598-45-2
  • together with Sönke Albers, Michael Clement and Kay Peters : Marketing with interactive media. Strategies for market success . Frankfurt am Main 2001, ISBN 978-3-927282-72-8
  • together with Sönke Albers, Michael Clement and Kay Peters: eCommerce . Frankfurt am Main 2000, ISBN 3-927282-82-0
  • Quantity-related price differentiation for services . Wiesbaden 1999, ISBN 3-8244-9025-0
  • Sales territories to maximize the contribution margin . Wiesbaden 1996, ISBN 3-409-13082-9

Web links

Footnotes

  1. ↑ Professor Dr. Bernd Skiera. Compentence-Site.de, accessed on August 12, 2018 .
  2. ^ Norbert Häring: New economy, old virtues. In: Handelsblatt . February 6, 2006, accessed August 12, 2018 .
  3. ↑ Mission Statement and History of the Goethe-Unibator, accessed on February 13, 2013 ( Memento from May 27, 2013 in the Internet Archive )
  4. ↑ http://www.marketing.uni-frankfurt.de/index.php?id=76?&L=1
  5. ↑ sas.com customerintelligence 2007 - speakers & moderators , accessed on October 15, 2007 ( memento from October 10, 2007 in the Internet Archive )
  6. ↑ Handelsblatt BWL Ranking 2014 - Best Research Performance. In: Handelsblatt.com , accessed on June 2, 2016.
  7. ↑ Link text
  8. ↑ University of Frankfurt am Main, Chaired Professor , accessed on October 15, 2007 Information is only available in the English part
  9. ↑ Handelsblatt.de, New Economy, Old Virtues , Feb. 6, 2006 p. 2
  10. ↑ Journal of Marketing Research, Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases May 2006, pp. 212-223 (PDF; 83 kB)
  11. ↑ Award ceremony for outstanding scientists , June 2, 2007 ( Memento of August 27, 2007 in the Internet Archive )
  12. ↑ Handelsblatt, table: The brightest minds in business administration , Nov. 28, 2005
  13. ↑ Oliver Hinz and Bernd Skiera received the Journal of Marketing Long-Term Impact Award from the Sheth Foundation . In: Faculty 02 - Economics . June 21, 2018 ( uni-frankfurt.de [accessed June 25, 2018]).
personal data
SURNAME Skiera, Bernd
BRIEF DESCRIPTION German business economist, university lecturer for business administration
DATE OF BIRTH March 26, 1966
PLACE OF BIRTH Dusseldorf