Bike (magazine)
| BIKE - the mountain bike magazine | |
|---|---|
 |
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| description | Special interest magazine |
| Area of Expertise | Mountain bike |
| language | German |
| publishing company | Delius Klasing Verlag Bielefeld GmbH (Germany) |
| First edition | May 1989 |
| Frequency of publication | per month |
| Sold edition | 49,275 copies |
| ( IVW 2/2020) | |
| Widespread edition | 50,272 copies |
| ( IVW 2/2020) | |
| Range | 0.41 million readers |
| (Allensbacher market and advertising media analysis (AWA 2012)) | |
| Editor-in-chief | Henri Lesewitz |
| editor | Ulrich Stanciu |
| Web link | bike-magazin.de |
| Article archive | bike magazine archive |
| ISSN (online) | 0936-7624 |
The BIKE magazine is a German, monthly special-interest magazine , focusing on the theme of mountain biking has specialized. The magazine is usually published in the middle of the month by Delius Klasing Verlag in Bielefeld . The editorial office is in Munich . The editor-in-chief is Henri Lesewitz . BIKE is the mouthpiece of the mountain bike scene. Test, technology, service, travel and reporting are the main topics of the magazine . The magazine is sold at a unit price of 5.50 euros. With a circulation of 76,489 copies ( IVW 2/2012), BIKE is the largest mountain bike magazine in Europe and has a reach of 410,000 readers (according to Allensbacher advertising analysis ) per issue.
history
The first issue of BIKE (01/89) appeared on May 4, 1989. The founder and then editor-in-chief Ulrich Stanciu brought out three more issues in the same year. Stanciu, now publisher of the magazine, is considered a pioneer of the mountain bike movement in Germany . The focus of the first edition was a bike test at the Tremalzo Pass in the north of Lake Garda . Within three years the circulation of BIKE increased to over 100,000 copies.
Edition development
The number of copies sold has fallen by 43.4 percent since 1998. It is currently 49,275 copies. This corresponds to a decrease of 37,814 units. The share of subscriptions in the circulation sold is 51.8 percent.
Development of the number of copies sold
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Development of the number of subscribers |
Product range
In addition to the monthly issues of BIKE , the Delius Klasing Verlag publishes a number of special issues that appear under the BIKE brand . For example the BIKE Alpen Guide , the BIKE Fitness Guide or the BIKE Workshop . The Alpine Guide contains descriptions of the areas and tours from different areas of the Alps . The Fitness Guide deals with all sporting topics to do with cycling - mainly training, nutrition and health. The BIKE Workshop is the largest mountain bike market overview in the German-speaking area. The workshop includes around 3500 mountain bikes, components , accessories and clothing with prices, technical data and sales addresses . These special issues appear once a year. Since 2005 the magazine FREERIDE has been published alongside BIKE .
An online offer has existed since 1999. It publishes tips and information on the subjects of travel and tours, tests, videos, workshop series, nutrition , fitness and training .
Events
BIKE is also active as an organizer in the mountain bike sector. The Bike Festival Garda Trentino on Lake Garda had 4,000 visitors when it was first held in 1994. Since then the number has risen to 45,000 and around 170 exhibitors are represented. In 1998 the Willingen Bike Festival took place for the first time . Today the festival takes place with 35,000 visitors and 130 exhibitors. BIKE has also hosted the Saalfelden Leogang Bike Festival since 2018 . The most famous BIKE event is the Bike Transalp . The stage race , which celebrated its premiere in 1998, leads across the Alps in teams of two .
Awards
BIKE has been awarding the BIKE milestone once a year since 2008 . This prize is intended to honor companies from the mountain bike industry for innovative and pioneering products . For this purpose , the editorial team nominates three products in each of the three categories of complete bike / frame set, components and accessories. The BIKE readers then decide on the award of the milestone in an online vote . The BIKE milestones are awarded annually at the Eurobike exhibition in Friedrichshafen .
Web links
Coordinates: 52 ° 0 ′ 58.6 ″ N , 8 ° 31 ′ 54 ″ E
- ↑ according to IVW , ( details on ivw.eu )
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )