Carlos Obers

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Carlos Obers

Carlos Obers (born November 2, 1940 in Buenos Aires as Karl-Dietrich Obers ) is a German copywriter and one of the best-known designers of advertising from the 1970s to the 2000s.

life and career

Obers was born in Argentina as the son of a manufacturer of elegant men's fashion . The family had fled to South America during the Second World War and returned to Germany after the end of the war, whereupon he spent the rest of his childhood in Bad Soden . Obers studied art at the Städelschule in Frankfurt am Main , theology at the Philosophical-Theological University Sankt Georgen in Frankfurt am Main and philosophy under Theodor Adorno at the Johann Wolfgang Goethe University in Frankfurt am Main . After graduating, he worked as a bookseller, boxed on the side and became the Hessian light heavyweight champion in 1958. In the early 1960s, Obers organized book exhibitions and poetry readings on behalf of the Federal Government and the Börsenverein des Deutschen Buchhandels in countries with which the Federal Republic of Germany endeavored to establish diplomatic relations, such as Poland, SSR, Israel and Scandinavia. 1964 he became Head of Advertising and Press at R. Piper Verlag in Munich. From 1968 he became a copywriter for the European and international advertising agencies Dorland, DDB and GGK. Friendship with Bill Bernbach , the founder of modern advertising. Obers built up the creative department of the Wiesmeier agency in Munich and was press spokesman for the Art Directors Club (ADC) Germany from 1996 to 1998 . He was a member of the ADC jury from 1985 to 2000 and ADC President from 1998 to 2000. From 2004 to 2007 Obers was (until 2005 with Ono Mothwurf , from 2005 with Ekki Frenkler ) Creative Director for talent development at the Serviceplan Group for innovative communication . In 2007 Obers founded the luxury escort agency "Greta Brentano", in which he wanted to show completely new ways in escort. The women, exclusively artists, academics and actresses, are conceived as "muses" who, similar to the classic hetaires or courtesans, are intended to appeal to the target group of the cultured elite. Carlos Obers was married three times and has four children. Obers lives in Berlin.

Campaigns (selection)

  • 1968: Advertising campaign for the Dürer year in Nuremberg
  • 1972: Olympic advertising campaign for Siemens on the occasion of the Olympic Games in Munich
  • 1976: Advertising campaign for IBM - Germany
  • 1983: Advertising campaign for Hennessy Cognac
  • 1985: March knitwear advertising campaign
  • 1987: International advertising campaign for Bulthaup kitchens
  • 1988: Advertising campaign for Elbeo tights
  • 1991: J&B Scotch Whiskey advertising campaign
  • 1992–2002: Strellson Menswear advertising campaign
  • 2007–2008: International campaign for comma fashions

Prices (selection)

  • Gold medal from ADC Germany for J&B Whiskey 1992
  • Gold medal from ADC Germany for Hennessy Cognac 1984
  • Gold medal of the ADC Switzerland for BI tights 1973
  • ADC New York silver medal for Elbeo tights 1989
  • Silver medal from ADC Germany for Strellson mens wear 1993
  • Bronze medal from ADC Germany for March fashions 1986
  • Journalist Prize of the German Press for Oui Fashion 2003
  • Nail in bronze from ADC Germany for Comma-Moden 2009

Other awards

  • 1958 Hessian national champion in boxing light heavyweight

literature

Web links

Individual evidence

  1. ↑ Ex-ADC boss Obers brings escort service online with Spiekermann Partners . horizont.net; September 2007
  2. ↑ Belles de Nuit . ( Memento of the original from March 30, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. In: Elle , March 2008  @1@ 2Template: Webachiv / IABot / www.elle.de
  3. ↑ Don Carlos kissed by the muse - He was the creative director and ADC spokesman. Ideas, money and beauty continue to drive the highly decorated advertiser Carlos Obers at 67 - into a new milieu. A group talk with women . In: #BEEF magazine for creative communication , 02.2008, pp. 34–39
  4. ↑ Why the best German advertiser places call girls today - Carlos Obers studied philosophy and theology. He became Germany's top advertising boss. Today he runs an exclusive call girl ring . In: MAXIM , May 2009, pp. 52–57
  5. ↑ Nice and uncool - advertisers in crisis . ( Memento of the original from August 15, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Sueddeutsche.de, March 1, 2009 @1@ 2Template: Webachiv / IABot / www.sueddeutsche.de
personal data
SURNAME Obers, Carlos
ALTERNATIVE NAMES Obers, Karl-Dietrich
BRIEF DESCRIPTION German advertising designer
DATE OF BIRTH November 2, 1940
PLACE OF BIRTH Buenos Aires