Einbecker brewery

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Coordinates: 51 ° 48 ′ 57.6 ″  N , 9 ° 51 ′ 48.6 ″  E

Einbecker brewery

logo
legal form AG
ISIN DE0006058001
founding 1967
Seat Einbeck , GermanyGermanyGermany 
management Martin German
Number of employees 124
sales 31.6 million euros (2018)
Branch Breweries
Website www.einbecker-brauhaus.de
As of December 31, 2018

The Einbeck brewery during the courtyard festival in Neustadt

The Einbecker Brauhaus is a brewery in the Lower Saxony town of Einbeck , where beer has been brewed since the Middle Ages.

Business data

The brewery is a stock corporation and employed 124 people and 12 trainees in 2018. With beer sales of over 558,241 hectoliters, sales of 31.6 million euros were achieved in 2018. Sales with the own brands Einbecker, Göttinger, Härke and Kasseler brands amounted to 470,964 hectoliters in 2016. Subsidiaries include the Kasseler Brauhaus and the Martini Brewery as well as the Göttinger Brauhaus.

The share is listed in the “Mittelstandsbörse” segment of the Hanover Stock Exchange and on the open market of the Berlin Stock Exchange and is included in the Lower Saxony NISAX20 share index .

history

Einbecker beer

Einbecker beer has been known since 1378, as a certificate reports on a beer sale. The origin of the bock beer also lies in the Hanseatic city of Einbeck. With the granting of the city charter in 1240 by the sons of Henry the Lion, a brewing license was also associated with the citizens. The top-fermented beer brewed there in the Middle Ages was considered a luxury product and was sold over long distances, including a. exported to Italy. In order to achieve the necessary shelf life, it was brewed with an unusually high original gravity. The result was a heavy, alcoholic beer.

On April 17, 1521, Martin Luther is said to have received a mug of Einbecker beer from Duke Erich at the Diet in Worms , whereupon he is said to have said: “The best drink anyone knows is called Einbecker beer” . He then had a few barrels of Einbecker beer brought over for his later wedding.

The ducal court of the Wittelsbachers in Munich had also been supplied from Einbeck since 1555, until the first Bavarian Hofbräuhaus was founded in Landshut Trausnitz Castle in 1573 and relocated to Munich in 1589 to brew beer themselves. In 1614 a master brewer, probably named Elias Pichler, was lured away by Einbeck to the Hofbräuhaus , who from then on brewed his Ainpöckisch beer in Munich. In the Bavarian dialect it became the "Oanpock" and over time it became the name Bock beer. Einbecker beer is the origin of all bock beers . Because of the high alcohol content of the bock beer, it was coveted within the Hanseatic League and was shipped or exported. The beer export was so important that in Hamburg, for example, the Eimbeck'schen Haus was created as its own handling facility.

Einbecker brewery

In 1794 the Einbeck brewing rights were merged, creating a single city brewery. In 1922 this was then merged with the Einbecker brewery Domeier & Boden , newly founded in 1873 , after the Hildesheimer Aktienbrauerei had previously bought both breweries. In 1967 it became the Einbecker Brauhaus Aktiengesellschaft, which two years later merged with the Schultheiss-Brauerei AG, Berlin and in 1972 with the Dortmund Union-Brauerei to Brau & Brunnen .

In 1997, a private investor group led by Ender & Partner Vermögensverwaltung AG, Cologne, acquired the majority of shares in the brewery from Dortmunder Brau & Brunnen AG.

In 2015, the Einbeck brewery invested around 15 million euros in brewing and filling technology. As part of this modernization, a second filling plant and a loading hall with barrel filling were created. There was also a new filtration system in 2019, which was financed with subsidies. The fully automated system is located in the former cellar and can filter up to 150 hectoliters of beer per hour. In addition, a new air generator with pumps, dryers, coolers and compressed air air tanks was installed.

Subsidiaries

The brewery of the BrauManufaktur Härke in Peine

Since the end of the 1980s the Göttinger Brauhaus AG and since 1997 the Martini Brauerei GmbH Kassel belong to the Einbecker Brauhaus AG as 100% subsidiaries.

In September 2011, a cooperation agreement was signed with the private brewery Härke GmbH & Co. KG in Peine and beverage bottling was relocated to Einbeck. The company filed for bankruptcy on November 16, 2012 and was taken over by the Einbecker brewery in January 2013.

Types of beer

The typical Einbecker bottle

The brewery sells many types and types of beer, including:

  • Einbecker Ainpöckisch beer
  • Einbecker Brauherren Pils
  • Einbecker dark
  • Einbecker cellar beer (naturally cloudy)
  • Einbecker country beer special
  • Einbecker Mai-Ur-Bock (seasonal)
  • Einbecker Premium Pilsener
  • Einbecker Radler alcohol-free 0.0%
  • Einbecker Ur-Bock dark
  • Einbecker Ur-Bock light
  • Einbecker Christmas beer (seasonal)
  • Einbecker Winter-Bock (Doppelbock, first time winter 2008/09, seasonal)

Other varieties:

  • Nörten-Hardenberger Pils, Nörten-Hardenberger Export, Nörten-Hardenberger Weizen, Nörten-Hardenberger Bock, Nörten-Hardenberger Zwickl, Nörten-Hardenberger Radler, Nörten-Hardenberger Fassbrause lemon
  • Martini Meister Pils, Martini Edel Pils, Martini Winter Beer (seasonal)
  • Kasseler Premium Pils, Kassel Anniversary Pils
  • Göttinger Noble Premium Pils
  • Härke Pils, Härke Landbier, Härke Hell, Härke Amber Ale, Härke alcohol-free, Härke Radler (both produced in the BrauManufaktur Härke in Peine and bottled in Einbeck)

Since March 2020 there have also been two types of mixed beer drinks with non-alcoholic Einbecker and direct juice from beckers bester under the name HopfenFrucht .

Until the Martini Brewery closed in 2015, the beers of the Nörten-Hardenberger variety were brewed at the Kassel site.

The green Einbecker bottles were equipped with newly designed labels and crown caps on June 15, 2009. In summer 2010, the crates of the green Einbecker bottles were exchanged for new ones. At the end of 2012, all other bottles of the Einbecker and Nörten-Hardenberger varieties were given newly designed labels.

Individual evidence

  1. a b c Annual Report 2018. (PDF) In: www.einbecker.de. Retrieved August 27, 2019 .
  2. Tourist Info Einbeck
  3. How Einbecker beer came to Munich, Einbecker Morgenpost online
  4. Stefan Aumann: ... and is even taken far. The history of Einbecker beer. ( Studies on Einbeck's history. Volume 14.) Oldenburg 1998, p. 93 f.
  5. Härke beer is now being bottled in Einbeck Peiner Allgemeine Zeitung , September 21, 2011, accessed on November 20, 2012
  6. Nörten-Hardenberger. Retrieved May 7, 2018 .
  7. Our beers - BrauManufaktur Härke. Retrieved May 7, 2018 .
  8. Fruchtwelten: Der Saftler: A new beverage category , March 18, 2020, last accessed: August 9, 2020.
  9. Martini beer: There is no longer any brewing in Kassel . In: https://www.lokalo24.de . November 9, 2015 ( Lokalo24.de [accessed May 7, 2018]).

Web links

Commons : Einbecker Brauhaus  - Collection of images, videos and audio files