Beverage market

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A beverage store is a large retail business that primarily sells beverages to end customers . The products are given out for self-service by customers. Payment is made after the customer has selected the drinks before leaving the store at the central cash desk.

Market segments

In Germany there is no nationwide retail group that operates exclusively as a beverage market with one brand and a uniform store concept. Larger supermarkets can operate a separately connected beverage store , although this is usually implemented as a shop-in-shop concept. The beverage market is a supplement to the food range. The market is regionally divided between medium-sized merchants , with u. a. Beverages Hoffmann , Logo , Getränke Ahlers , Fristo , Dursty beverage markets are to be mentioned.

Netto Marken-Discount also operates pure beverage stores . These are then structurally separated from the branded discount and have their own cash register. The choice of brands is significantly increased there. The reason for this is often a regular branch that is too small, and the space-intensive drinks are then outsourced.

deals

Beverage markets usually offer a wide range of alcoholic and non-alcoholic beverages, with the sale of beverage crates in the reusable system dominating over the one-way deposit (see also bottle deposit ). The range varies regionally, so that z. For example, numerous beverage markets have sprung up in Hesse from a winery for direct marketing of apple wine . Smaller regional breweries also offer beer to medium-sized beverage retailers that would not be listed by the supermarket groups. The empties are taken back either personally or increasingly by automatic empties .