Gloria Beck

Gloria Beck (born January 4, 1968 in Cologne ) is a German specialist author and management consultant in the field of " rhetoric " (corporate communication) and a German-speaking rhetoric expert .

Life

Beck grew up in Konstanz on Lake Constance. As a schoolgirl, she took third place in a national competition for young writers. She was selected for the funding program for gifted students in the state of Baden-Württemberg. After graduating from high school, she first studied law in Konstanz, Heidelberg and Mannheim, but also frequently attended seminars and lectures on literary and art history.

She then studied philosophy and German studies in Koblenz (Magister), where she regularly took part in the working group on " The Evil " around the Koblenz philosopher Rudolf Lüthe and dealt in particular with the aesthetics and philosophy of the 18th century ( Kant , Schiller , Klopstock , Herder ). She studied work sciences at the Ruhr University Bochum and graduated with numerous university certificates and honors (diploma).

Beck carried out an empirical study with 3000 employees and developed a test to evaluate communication with superiors. At the same time, she completed a master's degree in adult education at the University of Kaiserslautern ; In her master's thesis, she dealt with the success factors of best-selling advisors.

Since 2000 Beck has held several teaching assignments in her field of “ rhetoric ” (corporate communication) at the universities of Bonn and Koblenz as well as the universities of applied sciences in Cologne, Remagen and Koblenz . She also worked as a management consultant. The repeated interest on the part of the participants in her rhetoric courses in “manipulation techniques” gave Beck the impetus to publicize her knowledge of the so-called “dark side” of the art of language.

As a specialist author and expert in the field of “rhetoric”, she wrote, among other things, technical essays and authored several specialist books. Her first book Forbidden Rhetoric. The art of unscrupulous manipulation became an international bestseller ; it has since appeared in several editions and has also been translated into other languages. Beck and her publications have been reported in the media several times and she also gave interviews, for example in the magazine Brigitte , on Focus Online (December 2005) and Spiegel Online as well as in the Tages-Anzeiger (Zurich) and FAZ Hochschulanzeiger (December 2006) .

Today she lives and works as a specialist author and (German-speaking) rhetoric expert in Zurich and Berlin .

Works (selection)

• Prohibited rhetoric. The art of unscrupulous manipulation. Uncensored and updated edition with new techniques , Hermann Walser Verlag 2015, ISBN 0-9932702-3-9 .
• Prohibited rhetoric. The art of unscrupulous manipulation . 11th edition, Eichborn Verlag, Frankfurt am Main 2006, ISBN 3-8218-5882-6 . (Book excerpt available as PDF file on getabstract.com: [1] )
• Rhetoric for the university . 1st edition, Eichborn Verlag, Frankfurt am Main 2006, ISBN 3-8218-5910-5 .
• Compliments. An instruction manual . Eichborn Verlag, Frankfurt am Main 2009, ISBN 3821856971 .

Web links

• Literature by and about Gloria Beck in the catalog of the German National Library

Individual evidence

1. ↑ Report from November 2005 on sandammeer.de : Gloria Beck: “Verbotene Rhetorik. The Art of Unscrupulous Manipulation ” .
2. ↑ The book Verbotene Rhetorik was annual bestseller 2005/06 at the Financial Times Germany and was also at the top of other non-fiction bestseller lists. Archive link ( Memento of the original from August 25, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
3. ↑ Report from October 20, 2005 on brigitte.de : Gloria Beck: "Nothing for modest women"
4. ↑ Report from February 20, 2007 on Spiegel Online : Rhetoric at the university: "It's all just a show!"
5. ↑ Report of December 22, 2005 on tagesanzeiger.ch ( Memento of March 4, 2008 in the Internet Archive ): Kristina Reiss: "He who is unscrupulous has success"