Goodwill Games

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The Goodwill Games were an international sports competition, launched by Ted Turner in response to the problems surrounding the Olympics in the 1980s, when the Western countries on the invasion of the Soviet Union in Afghanistan with a boycott of the 1980 Summer Olympics in Moscow responded and the USSR turn the Games in 1984 in Los Angeles boycotted.

The first Goodwill Games were held in Moscow in 1986 in 182 sports with over 3000 athletes. In these games, there were by Sergey Bubka and Jackie Joyner-Kersee world records in pole vault and heptathlon . World records were also set in Seattle in 1990 in the 200-meter breaststroke by Michael Barrowman and in the 10-km walk.

The 1994 Games were played in Saint Petersburg when the Soviet Union was replaced by Russia as the organizer. There were five world records in weightlifting , and the Games were the first major competition to feature beach volleyball as a sport.

Ted Turner's last games were in New York City in 1998 , with Jackie Joyner-Kersee's historic heptathlon win when she won her fourth title. In addition, the US four-by-400-meter relay set a world record. The games were later sold by Turner to Time Warner , who organized the 2001 Goodwill Games in Brisbane before they announced the end of the Goodwill Games.

One year after the Olympic Games in Sydney , the games were marketable in sports-loving Australia , especially since the strong regionalism in Queensland and Brisbane favored their own games. In the symbolism and the emphasis on the special features of these games, it was also possible to tie in with the traditions of the Olympic Games.

Summer goodwill games

Winter Goodwill Games

Individual evidence

  1. ^ Merrilees, Bill, Don Getz, Danny O'Brien: Marketing stakeholder analysis: Branding the Brisbane Goodwill Games . In: European Journal of Marketing 39 (2005), 9/10, pp. 1060-1077.
  2. ↑ Arnd Krüger : Ruskin's political economy as the basis for Coubertin's modern Olympic Games? In: Roland Naul, Manfred Lämmer (Ed.): Willibald Gebhardt - Pioneer of the Olympic Movement . Meyer & Meyer, Aachen 1999, ISBN 3-89124-261-1 , pp. 93-121.

Web links

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