Home and world
| Home and world - everything for women | |
|---|---|
|
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| description | Women's magazine |
| language | German |
| publishing company | Klambt publishing house |
| Headquarters | Baden-Baden |
| First edition | 1948 |
| attitude | June 14, 2014 |
| Frequency of publication | Saturdays |
| Range | 0.34 million readers |
| ( MA 2014 I ) | |
| ISSN (print) | 0947-3335 |
The home and the world was a weekly German women's magazine that the Klambt-Verlag took over in 1996 and edited until the issue 25/2014. Editor-in-chief has been Kerstin Franz since September 2012, before that it was Barbara Jung. Heim und Welt was founded in Hanover in 1948 , where it initially appeared as a daily newspaper .
reporting
With the takeover of Heim und Welt by Klambt-Verlag in 1996, the change from a weekly newspaper to a weekly entertaining women's magazine was initiated. The subtitle was changed accordingly from “The weekly newspaper for everyone” to “Everything for women”. Like other rainbow press titles , Heim und Welt mainly contained reports and reports on European aristocratic houses and other celebrities from the TV and hit industry as well as from film, society and sport. In the reports on celebrities, the images took up a large space and were supplemented by relatively little text.
The puzzle part contained simple to moderately difficult puzzles . There were few winning puzzles with low prices. There were also reports of fate about normal people. Further topics were help in life, cooking and baking, fashion, travel, cosmetics and medicine.
Show
Job advertisements for animators and prostitutes took up a large space ; According to its own statements, the magazine contained Germany's largest job market for erotic job advertisements. Every week the approximately 350 job advertisements filled about seven pages of the magazine. Even the publisher Rüdiger Dienst does not know the reason why the red-light district has chosen the rather conservative Heim und Welt as the central contact exchange. In the general advertising section, however, there were more and more advertisements from prostitutes shortly after it was founded. As early as 1950, only two years after Heim und Welt was founded , the Munich District Court had an issue with advertisements "which were clearly intended to induce lewd traffic" confiscated. Readers of the official target group regularly complained to the publisher about the advertisements from the red light district.
The Jehovah's Witnesses were also among a not unimportant clientele among the readership of Home and World . They used the contact and marriage advertisements in the home and world to search for a partner. Membership of this religious community was mentioned in the advertisements, as contacts with fellow believers or sisters are always sought.
Reprimands of the press council
Between 1985 and 2012 the German Press Council issued two public reprimands against the magazine for violating Section 7 of the Press Code (separation of advertising and editorial). The 1986 decision concerned a full-page article about a magnetic amulet under the heading "Happiness and Success - Important Buyer Information", which was not marked as an advertisement, and an article under the heading "The liver suffers dumb" in which a prominent health expert gives the name of a preparation he has put together. The press council sees a violation of the requirement to separate editorial and advertising content in both articles, since the first article must be clearly identified as an advertising publication for which a fee is paid, and information and advertising are merged in the second article.
The 2010 decision was about the report “The top lifting cream against wrinkles”, in which a cosmetic product whose name and manufacturer was named was praised in the highest tones as a “splendid beautifier”. The press council decided here that the line between factual reporting and surreptitious advertising has been clearly crossed. The publisher has announced that the report was inadvertently not labeled as an advertisement.
Edition
In 1964 the weekly newspaper had a weekly circulation of 868,000 copies. While other rainbow sheets changed their production process from letterpress and loose sheets to four-color printing and stapled pages in magazine format towards the end of the 1960s (the pioneer here was the Neue Post , which converted in 1966 and its circulation between the 2nd quarter of 1963 (228,000 copies) and At the end of 1969 (1,600,000 copies) it was able to increase sevenfold) and thus appeared more valuable, up to and including 1989 Heim und Welt was still produced in letterpress and newspaper rotary printing. 1979 was the last time a circulation of over 500,000 copies was reached. The circulation continued to decline until in 1996, at the time of the takeover by Klambt-Verlag, it had fallen to 136,431 copies. The new owner was only able to slow down the decline in circulation for a short time, after which the trend continued. Most recently, the sheet reached a sold edition of copies. The magazine price was 1.60 euros in stores in June 2014.
Individual evidence
- ↑ Moritz Tschermak: The gossip makes you poof. In: Der Tagesspiegel . June 15, 2014, accessed June 20, 2014 .
- ↑ Sven Röbel: Brides Today . In: Der Spiegel . No. 37 , 2008, p. 107 ( online ).
- ↑ Manfred Gebhard: History of Jehovah's Witnesses. With a focus on German history . Libri Books on Demand, Berlin 1999, ISBN 978-3-89811-217-8 , pp. 589 ( full text in Google Book Search).
- ↑ Helmut Höge : Helmut Höge on target group deception . In: the daily newspaper , February 25, 2003.
- ↑ Renate Tide: Problems and consequences of belonging to the Jehovah's Witnesses and the replacement of them (illustrated with the help of case studies) . Diploma thesis, department of social pedagogy at the FH Frankfurt a. M. , 1989.
- ^ German Press Council: Separation of text and advertisements . File number B 27/86, 1986.
- ^ German Press Council: Surreptitious advertising with "splendid beautifier" . File number 0652/10/1-BA, 2010
- ↑ Weekly Newspapers : Happy Dwarfs . In: Der Spiegel . No. 14 , 1964, pp. 64-65 ( online ).
- ^ Oskar Stodiek: The media agenda in the medical journalism of the "rainbow press" . LIT Verlag, Münster 2008, ISBN 978-3-643-10054-2 , p. 146 ( full text in Google book search).
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )