Today (Austrian newspaper)
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| description | Austrian free newspaper (Vienna, Lower Austria, Upper Austria, Burgenland) |
| publishing company | AHVV Verlags GmbH |
| First edition | 2004/5 |
| Frequency of publication | Mon to Fri |
| Range | 1.002 million readers |
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| Editor-in-chief | Christian Nusser |
| Editor | Eva Dichand |
| Web link | heute.at |
| ZDB | 2171258-X |
Today it is the largest free daily newspaper and with a reach of 12.9% (media analysis 2016/17) after the Kronen Zeitung the daily newspaper with the second highest number of readers in Austria . Today it has a print run of 605,526 copies (ÖAK 1st half 2017) and appears from Monday to Friday in Vienna, Lower Austria, Upper Austria and Burgenland, reaching 959,000 readers every day.
In Vienna today reached a reach of 31.6% (496,000 readers) ahead of the Kronen Zeitung (26% RW), the daily newspaper Austria (16.8%) and the Kurier (14.7%). (Media analysis 2016/17)
publishing company
Will be launched today by the AHVV-Verlag GmbH. Today's publishing house is managed by Eva Dichand and Wolfgang Jansky. The editor-in-chief is Christian Nusser , who previously worked for the daily newspapers Austria , Kurier and Arbeiter-Zeitung . The editor is Eva Dichand , the daughter-in-law of the late Hans Dichand and wife of the “Krone” publisher Christoph Dichand . The editor-in-chief in Lower Austria is Joachim Lielacher, in Upper Austria Armin Bach. Head of Marketing and Sales is Herbert Seipt. Today describes itself as "independent of all political parties, institutions and interest groups" .
Ownership
In the summer of 2016, the Swiss media group Tamedia took over 25.5 percent of the shares in Today's publisher Ultimate Media (AHVV Verlag). The majority of the Today publishing house hold the foundations Periodika and Pluto with together 74.5 percent. These are still under the management of Eva Dichand and Wolfgang Jansky. In addition to the minority stake in Today, Tamedia also took over a majority of 51 percent in DJ Digitale Medien, which includes all of the digital offers from heute.at. Eva Dichand and Wolfgang Jansky each hold 24.5 percent of the shares.
distribution
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The over 600,000 free copies are distributed via around 3,500 removal boxes in Vienna , Lower Austria , Upper Austria and Burgenland .
The core area is the federal capital Vienna and the Vienna subway network, in which the sheet may be distributed exclusively according to a contract with Wiener Linien. With the expansion of the Vienna underground network from 2016, this distribution will be expanded by 150 tapping points. For a long time there was a legal dispute between Wolfgang Fellner's media group “Austria” and Wiener Linien over the installation of the withdrawal boxes within the underground stations. More Today copies are offered for free removal in boxes in the open air (e.g. in pedestrian zones), schools, universities and over 400 bakery branches (Mann, Ströck Brot , Felber, Ankerbrot ). With 387,000 copies distributed free of charge, Today in Vienna has a reach of 35.4 percent and is clearly number one among the tabloids in Vienna, ahead of the Neue Kronen Zeitung with 24.3 percent and the Austrian daily with 22.0 percent reach.
Today has been published in the Upper Austrian cities of Linz , Wels and Steyr since August 28, 2006 . In Lower Austria today collection boxes are set up at all major train stations, in the district capitals also in public places, in hospitals, at bus stops, shopping centers and bakeries. Today has been published in Burgenland since June 2010 .
The paper was also distributed in Graz, but withdrew after a short time: On Friday, July 6th, 2007, the last Styrian edition of Today was published . At the same time, the Styria Group also discontinued its free newspaper ok .
Circulation and range
In mid-2017, according to the ÖAK ( Austrian Edition Control), 605,526 copies were placed across Austria from Monday to Friday. This means that today is the free newspaper with the highest circulation in Austria (for comparison: Austrian daily newspaper with 545,000 print runs, Tyrolean daily newspaper with 13,000 copies). In Vienna, according to media analysis in 2014, a daily reach of 35.4% was achieved, the national reach today is 13.8% (1,002,000 readers). According to the ÖAK, the print run in Lower Austria is 151,000, in Upper Austria 84,000.
content
The content covers the usual topics of a daily newspaper such as politics, sport and chronicle. The articles have a simple sentence structure and are linguistically tailored to the environment of the target group. Today is considered a tabloid .
target group
The target group of the daily newspaper are mostly commuters who use public transport (on the way to work or on the way to school / university). In contrast to normal sales newspapers, today has the highest reach in the target group of young readers under 30 - 42.7% according to media analysis.
particularities
Today , Austria is a competing product of the daily newspaper Austria , which is also distributed free of charge in a scaled-down version in some federal states such as Vienna and Upper Austria. In Vienna the evening edition of the Kronen Zeitung is also distributed free of charge. A connection between Mediaprint and the Dichand family is emphatically denied by both sides. However, Hans Dichand has publicly emphasized several times that he is interested in the newspaper “Heute” and is considering an offer to buy or cooperate.
On December 7, 2012, the reporting of the Heute editors Michner and Höllrigl on an act of violence in Klagenfurt, in which they reported the alleged murderer Harald P. in states “behind the crescent” and “where the buttocks are higher than the prayer, led to a scandal Head ”. After protests, editor-in-chief Christian Nusser apologized for the racist formulations and put those responsible on leave.
In April 2015, the rebuked Austrian Press today for a violation of the code of honor of the Austrian press: Today listings customer would have received with benevolent "complacency interviews" in reporting with. Like the Kronen Zeitung and the Austrian daily newspaper, today did not submit to the arbitration of the press council.
Future
Funded exclusively by newspaper advertisements reached after 15 months break . According to the publisher, the entire cash flow is currently being invested in increased circulation and local expansion.
Together with her husband Christoph Dichand and their children Eva Dichand will draw to August 2015 for a year to New York, to know where the media market firsthand: "(...) We want to aware for some time remove from the daily business to the Follow up the question: How will media consumption change, how will newspapers change in the next few years? Where is the journey going and how can I be the first and the best? "
See also
Web links
- Daily newspaper on the Internet today
- Today ePaper
- DOSSIER.at with extensive research on today's success
Individual evidence
- ↑ Media Analysis (Austria) 2014 Austrian Media Analysis 2014, daily newspapers total on media-analyse.at
- ↑ "Today" Imprint
- ↑ Cartel court allows "Austria" in underground boxes In: Der Standard February 4, 2014.
- ↑ dossier.at : The phenomenon “Today” accessed on June 26, 2015.
- ↑ Wiener Linien must also allow withdrawal boxes to Austria In: Der Standard of February 4, 2014
- ↑ Media Analysis 2014: Krone with 31.6 percent reach, “Today” in Vienna with 35.4 percent In: Der Standard from March 26, 2015
- ↑ Austrian edition control : edition list 1st half of 2017 (PDF 15.8 MB), accessed on October 24, 2017
- ↑ 'Today': Free is cooler In: extradienst.at No. 4/06 of May 5, 2006, page: 26 (Interview with Eva Dichand)
- ↑ Der Zeitungszar, Konrad & die Brüder In: extradienst.at No. 1/06 of February 3, 2006, p. 31 (Interview with Hans Dichand)
- ↑ Dichand wants “Today” In: Der Standard of February 3, 2006, p. 27.
- ↑ “Today” crosses borders on Der Standard.at of December 7, 2012.
- ↑ "Today" apology for current reasons on Heute.at from December 7, 2012.
- ↑ "Today" -Eklat: Both editors on leave on kurier.at of 7 December 2012 found.
- ^ "Courtesy interviews": Press Council reprimands "Today" In: The Standard of April 9, 2015
- ↑ Eva Dichand confirms US stay for a few months in Der Standard from June 5, 2015.