Housewife

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Housefrau was a weekly broadcast of the Cologne music television station VIVA in the 1990s, which dealt with the music style techno and its makers.

Editing and moderation

The idea came from Antonia Langsdorf , the concept and name of the show from Andrea M. Junker . Junker was editorially and also responsible for VIVA's production. The regular presenters of the show were the two DJs Mate Galic and Sabine Christ . In the case of specials, there was reinforcement by other Viva VJs like Heike Makatsch or DJs like Marusha , Tom Novy or DJ Disko . Anja Huwe took over the editorial management for Housefrau.

design

The studio consisted of a large corrugated tube that ended with a backlit, oversized ventilation duct from which artificial fog gushed. There were tables and benches to the sides, and a row of discarded washing machines on which the turntables were placed in the center back . The washing machine on the far left also served as a raffle drum for the program's raffles. There was no live audience. The opening credits were a short film in the then typically bright VIVA colors, in which, to a fast techno melody and the exclamation "Housefrau", food and kitchen utensils were handled rather untypically and at the end - toasted on a piece of bread - the logo appeared in the form of an "H". Videos and upcoming contributions were announced by a computer-animated clip-in consisting of white text with a black frame and backed by red and white dice arranged in a checkerboard pattern. Record and event tips were also backed up by changing color backgrounds.

procedure

The weekly program had a fixed structure. After a brief welcome, the first music video was broadcast. Next came a coverage of an event of the scene or a visit to the makers of the music. Music videos also served as a transition element for the other components of the show. Then it was the turn of the studio guests. Always accompanied by soft electronic background music, they were asked about new records , music videos, events or the like and then asked to the turntables. “Recommended by leading housewives” was the next part: around five new records were played here. The "house tasks" were raffles where you could win tickets, records and the like. Finally, there were tips on the events of the following week and a preview for the next broadcast.

In 1994 the number of viewers for the program (when it was first broadcast) was estimated at just under 300,000.

music

In contrast to later VIVA formats such as Club Rotation , Housefrau still dealt with areas of electronic music that had remained largely untouched by pop influences. Typical directions were rave , trance and house , later the first electro pieces. Mostly videos of German DJs and musicians such as Boris Dlugosch , WestBam , Cosmic Baby , Tomcraft , DJ Hooligan , RMB , Ravers Nature , Hardy Hard (then still Hardsequencer), Paul van Dyk , Mark Spoon , Sven Väth and others were broadcast Guests of the show. International guests, such as Carl Cox, were also less frequent . Marusha was initially considered too commercial due to her hit “Somewhere Over The Rainbow”, but there were also promotions such as competitions that revolved around Marusha and her videos were also broadcast. However, this also had to do with the fact that only a few music videos were available from the non-commercial area of ​​electronic music and the existing ones were often of poor quality. The record tips were, however, much more puristic and rarely had anything to do with the studio guests; instead of the Hard Trance and Eurodance records, which are also very present in the usual VIVA program, they were presented, which were pressed in small numbers and often also from other countries such as the USA came.

Special programs

Housefrau brought live broadcasts from Mayday and later the Love Parade as “specials” . Here you could see the DJs and the dancing crowds. The Mayday live broadcasts consisted of interviews in a smaller adjoining room, clips, and of course commercial breaks and live broadcasts from the halls, mostly the large ones . In addition, external moderator Tom Novy was switched to, who did his interviews in the aisles, in the OB van and backstage. The Love Parade was initially only recorded, the first live broadcast only after it was moved to the Victory Column .

Later broadcasts

At the end of the 1990s, the program was renamed House TV after Junker no longer offered its services (and thus the name Housefrau) to VIVA. At first this had to do with a change of moderator and moving out of the studio, then the concept was changed. At Berlin House , moderation and reports on events were initially carried out, but later only videos were broadcast. Nevertheless, it stayed with the special programs. At the beginning of the new millennium, a comparable program called Electronic Beats ran for two years . The Club Rotation format, which has since been discontinued, was more responsible for music produced by larger music companies.

Web links

  • Joel Amaretto: Housewife. Archived from the original on February 13, 2013 ; accessed on March 23, 2014 . . In: Frontpage 12/1994. (Interview with Andrea Junker)
  • Housefrau and Berlin House Playlists