Isenbeck

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Isenbeck Brewery
legal form AG
founding 1769
resolution 1990
Seat Hamm , Germany
management Eberhard Nies (until 1990)
Branch brewery
Website www.isenbeck.de/startseite.html

Isenbeck from Argentina

Isenbeck is originally from Hamm Dating beer brand , by the Warsteiner Brewery was acquired at the end 1990th The Isenbeck brewery was located in Hammer city center on the site of today's Allee-Center Hamm . Today Isenbeck is only sold as a regional brand in Germany. From the former variety, only “Das Premium Pils” and “Das Premium Dark” remain at times. In 2007, the brand's product portfolio was expanded to include a malt soft drink called “iSi Malta”.

history

Hammer brewing tradition

The Hammer brewing tradition goes back to the Middle Ages . In numerous town houses it was customary to bake bread yourself and then soften parts of it in water and ferment it into beer. In 1444, Count Gerhard von der Mark zu Hamm granted the brewers and bakers in the Hamm office the commercial monopoly for beer and bread . The bakers were given the privilege of brewing beer because they processed the grain required for the brewing operation and therefore increasingly exercised the brewing rights (so-called "brewing rights") that were initially on every property. The granting of this privilege meant that commercial baking and brewing were prohibited in rural areas and bread and beer could only be sold in the city itself. In 1517, the city of Unna complained that after more than 300 years of trading with the entire county of Mark , their beer could no longer be sold in the Hamm district. In the future, beer was brewed in many small bakeries and mills. In 1719, in addition to new breweries, there were 61 breweries in town houses in Hamm , in which the famous Hammer beer, known as “ Hammsche Koit ”, was produced. The hammer "Koit" (also: "Keut") was one of the city's most important trading articles, along with linen, and was also exported to neighboring countries. At the beginning of the 20th century there were only a few breweries left that were producing in Hamm. The monastery brewery Pröpsting , Asbeck and Isenbeck belonged to them.

Isenbeck

Share of more than 1,000 marks in the W. Isenbeck & Co AG brewery on January 15, 1899

The name "Isenbeck" can be traced back to the year 1385. For centuries the family owned a farm on the small river "Isenbeeke". The parent company of the Isenbeck brewery is not this farm, but the bakery, brewery and distillery of a family called Cramer. This was on today's Rödinghauser Strasse (then Wallstrasse) / corner of Westenwall. Albert Isenbeck "von Biermanns Hofe" from Bönen was the son-in-law of the widow Cramer, to whom she transferred the company in 1769. The brewery eventually got its name, "Isenbeck". The origin of the Isenbeck brand goes back to the year 1769. The operating facilities expanded steadily, so that Haus Isenbeck finally extended along Wallstrasse to Ritterstrasse in the south and Nordstrasse in the east. There it bordered on the later brewery Friedrich Pröpsting successor (not identical with the monastery brewery Pröpsting ). With the Seven Years' War , on the orders of Frederick the Great, the city walls and fortifications disappeared , so that space was free for the brewery to be relocated from the south side of the west wall to its north side. A map from 1828 shows a building belonging to the brewery opposite the confluence of Wallstrasse with Westenwall on its north side, to which further ancillary buildings were added in the course of the following decades.

Typical Isenbeck advertising at a restaurant in Bönen , a neighboring municipality of Hamm

As early as the beginning of the 19th century, the Hammer breweries were not only known regionally, but also far beyond the region, and the beer was exported far beyond the city limits. At that time the Wilhelm Isenbeck brewery belonged, after his death in 1861 the company passed to his three sons Wilhelm, Carl and Albert. They succeeded in further expanding the company. In 1863 the brewery was expanded and set up according to the then current thick mash process from Bavaria. In 1897 Isenbeck and the neighboring "Brauerei Friedrich Pröpsting Successor" merged to form the "Brewery W. Isenbeck u. Comp. AG "together. At that time, a large part of the operation was already beyond the borders of the west wall. Old and new parts were connected by a road bridge. The expansion of the company was continued by the newly founded stock corporation, especially on the north side of the west wall. In addition, towards the end of the 19th century, the original building complex was supplemented by the neo-Gothic cellar building. Not long after the turn of the century, Isenbeck sold the former plot of land belonging to the Friedrich Pröpsting successor brewery.

The Lippe Lateral Canal was built between 1911 and 1913 . Since part of the brewery site was needed for the construction of the canal and Hafenstrasse, Isenbeck had to give up part of its property. As a result, the brewery's ice ponds disappeared on what is now Richard-Matthaei-Platz, so that one had to switch to artificial ice production. Isenbeck enlarged and modernized the company, a development that was, however, hampered by the First World War and could only be continued afterwards. In 1922, a building on Holzkamp, ​​designed as a residential building in 1899, was converted into an administration building. In the same year, the malting property on the corner of Rödinghauser Strasse was sold. Thus only the former office building (today Ritterpassage; former Asbeck yeast factory and City-Center) was on the south side of the Westenfall. The further expansion of the company finally led to an annual output of 72,000 hectoliters of beer.

During the Second World War , more precisely on March 23 and April 22, 1944, 85% of the brewery was destroyed by Allied air raids. Reconstruction began as soon as the war ended. The extensive destruction made it necessary to rebuild the entire facility. The area was completely redesigned. A simple functional building was erected, which was based on the latest standards of brewing at the time. As a result, Isenbeck established itself for a long time as one of the most modern breweries in the Federal Republic of Germany. Again the company managed to expand. This included the construction of a new cooling and cellar tower, a modern and enlarged brewhouse and bottle cellar, a malt silo that could hold up to 600 tons, a transformer station, a steam boiler building with a coal bunker and mechanical equipment and a new fermentation and storage cellar. Finally, an administration building was erected on Richard-Matthaei-Platz. In 1963 the company's annual output was over 227,000 hectoliters. In the 1967/68 financial year it was increased to 366,000 hectoliters. At the end of the sixties, Isenbeck made an elaborate attempt to establish kvass on the German market.

In 1971 the Isenbeck AG brewery, which has since become the most famous brewery in Hamm, bought the Kloster-Brauerei GmbH, which was named after the old Franciscan monastery . Production on Oststrasse was discontinued this year. The site on which the monastery brewery used to be is now called Klosterdrubbel .

Until 1988/1989, the Isenbeck brewery on the Nordenwall produced mainly a fine-bitter pilsner, plus an export beer and the Kloster-Alt that was taken over , as well as a beer called Isenbeck Privat and its own trademark called Westfalenpils . In 1973 ISI 08 (after the then reduced value of the blood alcohol limit brewed) the first time, which is believed to have been the first low-alcohol beer in Europe, but at that time could not prevail. Concentration tendencies on the beer market and the brewery's lack of expansion options ultimately led to a decision against the Hamm location; the production of Isenbeck beer in Hamm was stopped after 220 years. The main shareholder of Isenbeck Privatbrauerei Nies AG at the time, the Nies Group , relocated the brewing operations to Paderborn, where they had their own brewery. Beer production in Hamm was stopped and the brewery was demolished in 1990.

On May 12, 1990, the brewery's buildings, which had been vacated for several months, were razed to the ground. The brewhouse, the malt silo and the main building (production building) with the bottling plants were blown up. The typical green casing was dismantled before it was blown up because of the high asbestos content and the risk of debris flying around.

A shopping center, the “Allee Center”, is now located on this site.

At the end of 1990, the Warsteiner brewery with the Paderborn brewing location also took over the Isenbeck brand, which the Warsteiner brewery is building up as its second international brand with production in Argentina and Cameroon . Founded in 1994 and built in 1996 in Zárate , a suburb of Buenos Aires (Argentina), the CASA Isenbeck brewery has around 300 employees and produces Isenbeck beers in addition to Warsteiner. In 2002, for example, the output was more than one million hectoliters of beer sold on the South American market. In 2009 it was still 600,000 hectoliters. But the Isenbeck brand is also exported from Germany to over 15 countries.

On November 23, 2010, the Warsteiner Group sold its Argentinian brewery CASA Isenbeck to SABMiller plc. , one of the largest brewery companies in the world, which continued its expansion in the South American beer market with the acquisition. The wine business operated by Warsteiner in Argentina was excluded from this transaction. Both partners signed a long-term license agreement to ensure the production and distribution of the Warsteiner premium brand in Argentina.

The Isenbeck glass

Isenbeck beer glass at the Universa-Haus, Hamm

The overflowing Pilsner glass, which had been affixed to the brewery's cooling tower as a neon sign since the 1960s and could be seen from afar, was dismantled and stored before it was blown up in 1990. It was kept by the demolition company until it fell victim to a fire in the warehouse. The rider's hat was spared from the flames.

Since September 5, 2004, a reconstruction of the Isenbeck glass made by Neon-Licht Werbung Redeker GmbH & Co. KG has been installed on the Universa high-rise building on Südstrasse. It marks the way to Meile pub street . With dimensions of ten and a half meters high and three and a half meters wide, the neon sign is exactly based on the original.

The logo of Isenbeck, a rider with a child on a rearing horse, has accompanied the history of Hamm for a long time and can still be found in the city today. According to legend, the rider in full coat is said to be an electoral messenger who supplies his master with awesome beer. In fact, Elector Friedrich Wilhelm of Brandenburg in 1648 to prepare the Treaty of Westphalia of Munster , which the Thirty Years' War ended, several times in Hamm guest. On February 22nd, 1649 he ordered eight barrels of the Hammer Keut from Rentmeister Ludovici.

Isenbeck abroad

Isenbeck Pils has been a popular beer in Argentina since 1994. The "CASA Isenbeck" is located in Zárate , which is about 90 kilometers northwest of Buenos Aires . It has also been brewed in Cameroon since 1999 . The Isenbeck advertising there is criticized because it uses clichés from the time of German colonial rule in Cameroon .

Individual evidence

  1. ^ A b Ingrid Bauert-Keetman: The economic history of the city of Hamm, in: Hamm. Chronik einer Stadt, Cologne 1965, pp. 190–328, here: pp. 198–200 and 287–290.
  2. ↑ Rolf Marschner, Successful again: The ninth Isenbeck exchange in the Hammer Zentralhallen. The brewing tradition has a name: Isenbeck . In: Hamm-Magazin April 2003, pp. 22/23.
  3. ↑ TRADE / BEVERAGES: Having fun with kvass - DER SPIEGEL 14/1969. In: spiegel.de. March 31, 1969. Retrieved July 25, 2015 .
  4. ↑ a b c Internet site history of the Isenbeck brewery , see web links.
  5. ↑ Reporting on the Isenbeck sale. ( Memento of March 8, 2016 in the Internet Archive )
  6. ↑ PDF on the history of Isenbeck on the Isenbeck website ( Memento from March 4, 2016 in the Internet Archive ). (PDF; 33 kB)
  7. ^ Spiegel-Online: Mit Marschmusik nach Afrika , article from November 4, 2006

Web links