Magic Leap

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Magic Leap

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legal form
founding 2010
Seat Plantation , Florida , United States
management Rony Abovitz
Number of employees over 1000
Branch Mixed reality
Website www.magicleap.com/

Magic Leap is an American company that specializes in head-mounted displays and mixed reality technologies. Work is currently underway on the Magic Leap One head-mounted display , which will project computer-generated 3D images over objects in the real world by projecting a digital light field into the user's eyes . It is seen as a mix of Google Glass and Microsoft HoloLens .

history

Magic Leap was founded in 2010 by Rony Abovitz. By October 2014, Google , Qualcomm , Andreessen Horowitz and Kleiner Perkins and other investors had invested around 540 million US dollars . Also joined Richard Taylor of the special effects -Company Weta Workshop , the science fiction -Buchautor Neal Stephenson and Creative Director Graeme Devine the companies.

On March 19, 2015, a video was published that shows the possibilities of the technologies. On February 11, 2017, the company joined the Entertainment Software Association . On June 16, 2016, the company announced that it would partner with Lucasfilm . In September, the eye-tracking company Eyefluence announced that it was partnering with Magic Leap.

On February 9, 2017, the company secured a patent for an augmented reality shopping guide . In May 2017, the company was valued at $ 8 billion. Axel Springer SE also invested in the company in February 2018 . With venture capital of $ 2 billion, the company is one of the best financed startups in the world. Investors include Google and the Alibaba Group , among others . The company currently employs over 1000 people. The AR glasses contain an NVidia Tegra X2 processor and will be sold in the USA at AT&T from summer 2018.

Functionality and range of the Magic Leap One

Magic Leap One

The Magic Leap One is designed to project computer-generated 3D images over objects in the real world, in which a digital light field is projected into the eyes of the user. For that to a light field-chip (so-called silicon - photonics ) are used. The Magic Leap One consists of glasses with a display and corresponding sensors , the so-called lightwear, and an additional pocket computer with a processor and a graphics card , the lightpack. A game controller with a touchpad , six degrees of freedom and haptic feedback is also planned. Forehead and nose pads should enable individual adaptation to your own head shape. Due to the built-in sensors and battery life, the technology is initially designed for interiors. Different models for different target groups and two sizes of glasses are planned.

The developer version is said to cost between $ 1,500 and $ 2,000 and is compared to the price of a premium computer. The long-term goal is to replace the smartphone and comparable technologies and make the technology wireless and mobile.

reception

The company is criticized as a vaporware company with an exaggerated hype with expectations that are too high , among other things because of many announcements and delays, without delivering great results so far .

Web links

Individual evidence

  1. ↑ a b Magic Leap CEO Teases 'Golden Tickets' for Its Augmented Reality Device . In: WIRED . February 24, 2015 ( wired.com [accessed February 16, 2018]).
  2. ↑ Ellen Huet: Magic Leap CEO: Augmented Reality Could Replace Smartphones . In: Forbes . February 24, 2015 ( forbes.com [accessed February 16, 2018]).
  3. ↑ Sean Hollister: How Magic Leap Is Secretly Creating a New Alternate Reality . In: Gizmodo . November 19, 2014 ( gizmodo.com [accessed February 16, 2018]).
  4. ↑ Magic Leap CEO Teases 'Golden Tickets' for Its Augmented Reality Device . In: WIRED . February 24, 2015 ( wired.com [accessed February 16, 2018]).
  5. ↑ Google Glass 2 with hologram technology? In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . October 2, 2015 ( vrodo.de [accessed February 16, 2018]).
  6. ^ John Markoff: Real-Life Illness in a Virtual World . In: The New York Times . July 14, 2014, ISSN  0362-4331 ( nytimes.com [accessed February 16, 2018]).
  7. ↑ “So Badass You Can't Believe It” Magic Leap Raises $ 542 Million To Launch The Future Of Computing . In: Fast Company . October 21, 2014 ( fastcompany.com [accessed February 16, 2018]).
  8. ↑ David Gelles and Michael J. de la Merced: Google Invests Heavily in Magic Leap's Effort to Blend Illusion and Reality . In: DealBook . October 21, 2014 ( nytimes.com [accessed February 16, 2018]).
  9. ↑ Sean Hollister: How Magic Leap Is Secretly Creating a New Alternate Reality . In: Gizmodo . November 19, 2014 ( gizmodo.com [accessed February 16, 2018]).
  10. ↑ Magic Leap CEO Teases 'Golden Tickets' for Its Augmented Reality Device . In: WIRED . February 24, 2015 ( wired.com [accessed February 16, 2018]).
  11. ↑ MIT Technology Review Events Videos - 10 Breakthrough Technologies 2015 - Magic Leap. Retrieved February 16, 2018 .
  12. ↑ Darrell Etherington: Watch Magic Leap's Video Of Seamless Augmented Reality Office Game Play . In: TechCrunch . March 19, 2015 ( techcrunch.com [accessed February 16, 2018]).
  13. ^ AR and VR firms Magic Leap and Virtuix join the Entertainment Software Association - SiliconANGLE . In: SiliconANGLE . February 11, 2016 ( siliconangle.com [accessed February 16, 2018]).
  14. ↑ Magic Leap cooperates with Lucasfilm, shows Star Wars demo . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . June 16, 2016 ( vrodo.de [accessed February 16, 2018]).
  15. ↑ Magic Leap apparently integrates eye tracking from Eyefluence . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . September 4, 2016 ( vrodo.de [accessed February 16, 2018]).
  16. ↑ United States Patent Application: 0170039613. Retrieved February 16, 2018 .
  17. ↑ Magic Leaps' new patent is useful - and the coffin nail for retail . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . February 10, 2017 ( vrodo.de [accessed February 16, 2018]).
  18. ↑ Report: Magic Leap is said to be worth eight billion US dollars soon . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . May 14, 2017 ( vrodo.de [accessed February 16, 2018]).
  19. ↑ Official: Magic Leap receives investment of 502 million US dollars . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . October 18, 2017 ( vrodo.de [accessed February 16, 2018]).
  20. ↑ Media group meets billionaire startup: Axel Springer invests in Magic Leap . In: t3n News . February 12, 2018 ( t3n.de [accessed February 16, 2018]).
  21. ↑ Magic Leap One Creator Edition on sale in summer 2018 . July 12, 2018 (English, theverge.com [accessed July 12, 2018]).
  22. ↑ Magic Leap: This is how augmented reality glasses could work . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . September 6, 2016 ( vrodo.de [accessed February 16, 2018]).
  23. ↑ Katherine Bourzac: Can Magic Leap Do What It Claims with $ 592 Million? In: MIT Technology Review . ( technologyreview.com [accessed February 16, 2018]).
  24. ↑ Magic Leap: Mysterious augmented reality glasses finally revealed . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . December 20, 2017 ( vrodo.de [accessed February 16, 2018]).
  25. ↑ Magic Leap One as a social experiment, battery at tablet level . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . January 3, 2018 ( vrodo.de [accessed February 16, 2018]).
  26. ↑ Magic Leap is planning a broad portfolio of AR glasses . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . December 22, 2017 ( vrodo.de [accessed February 16, 2018]).
  27. ↑ Magic Leap: Cheapest model of mixed-reality glasses about as expensive as iPhone X . In: t3n News . February 14, 2018 ( t3n.de [accessed February 16, 2018]).
  28. ↑ Report: Magic Leap is said to cost up to $ 2,000, developer version in 2017 . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . February 8, 2017 ( vrodo.de [accessed February 16, 2018]).
  29. ↑ Magic Leap: Development version in the next six months, up to 2,000 USD . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . September 14, 2017 ( vrodo.de [accessed February 16, 2018]).
  30. ↑ Magic Leap: "Investors are very happy with our progress" . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . December 23, 2016 ( vrodo.de [accessed February 16, 2018]).
  31. ↑ Magic Leap One: Designed for indoor use, it should be wireless . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . December 21, 2017 ( vrodo.de [accessed February 16, 2018]).
  32. ↑ Magic Leap: We want to change the world . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . November 19, 2015 ( vrodo.de [accessed February 16, 2018]).
  33. ↑ Report: Magic Leap is staged hype, lagging behind schedule . In: News on Virtual Reality, AI, Augmented Reality, Mixed Reality | VRODO . December 9, 2016 ( vrodo.de [accessed February 16, 2018]).