Markus Breitenecker

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Markus Breitenecker (from left) with Heinz-Christian Strache , Christian Kern , Sebastian Kurz and Corinna Milborn (2017)

Markus Breitenecker (born November 28, 1968 in Vienna ) is an Austrian media manager. He is the managing director of the ProSieben / Sat1 / Puls 4 broadcasting group in Austria.

Life

Markus Breitenecker was born as the son of the university professor and pathologist Gerhard Breitenecker and attended high school in Döblingen . After graduating from high school , he began to study law at the University of Vienna , which he completed with a master's degree. He then continued his education at the London School of Economics and was assistant to Rudi Klausnitzer, then General Director of the United Theaters in Vienna .

In 1996 he became managing director of the newly founded TV channel Der Wetterkanal , and soon afterwards he was poached by the then chairman of the ProSieben board, Georg Kofler . Breitenecker has been Managing Director there since ProSieben Austria was founded in 1998. In 2007 he took over the Viennese city broadcaster Puls TV with the ProSiebenSat1 Group , the station was subsequently renamed Puls 4 . In 2017, the TV broadcaster ATV was added to the ProSieben / Sat1 / Puls4 -Austria group .

He was named Media Manager of the Year by the specialist magazine Der Österreichische Journalist in 2013 and 2017 . For the program idea for the program 2 Minuten 2 Mio. - The Puls 4 Start Up Show , he and his team were awarded a Romy at the 2015 Romy Awards. In 2017 he was elected Marketer of the Year 2016 by the Austria section of the International Advertising Association (IAA) at the Effie Awards .

Breitenecker is deputy chairman of the Association of Austrian Private Broadcasters (VÖP) and on the board of the Teletest Working Group (AGTT).

Awards

Publications

Web links

Commons : Markus Breitenecker  - Collection of images, videos and audio files

Individual evidence

  1. ↑ a b diepresse.com: The dashing TV cousin in Austria . Article dated September 24, 2007, accessed October 26, 2017.
  2. ↑ a b WKO: Markus Breitenecker . Retrieved October 26, 2017.
  3. ^ The Austrian journalist: Markus Breitenecker . Edition 12/2011 and 01/2012, page 65.
  4. ↑ We are in a media war . Article dated June 21, 2016, accessed October 26, 2017.
  5. ↑ diepresse.com: Fixed: ProSiebenSat.1 has bought Puls TV . Article dated August 24, 2007, accessed October 26, 2017.
  6. ↑ derStandard.at: Markus Breitenecker: The stubborn Mister private television . Article dated February 19, 2017, accessed October 26, 2017.
  7. ^ Wiener Zeitung: ATV will be absorbed into ProSiebenSat1 . Article dated April 7, 2017, accessed October 26, 2017.
  8. ↑ a b derStandard.at: "Journalist": Breitenecker is media manager of the year . Article dated November 8, 2017, accessed November 8, 2017.
  9. ↑ a b diepresse.com: Markus Breitenecker is Media Manager of the Year . Article dated October 28, 2013, accessed October 26, 2017.
  10. ↑ a b Kurier: ROMY 2015: Academy prizes awarded . Article dated April 23, 2015, accessed October 25, 2017.
  11. ↑ a b derStandard.at: Most effective commercial cuts: Manner gets Effie in gold and platinum . Article dated November 13, 2017, accessed November 14, 2017.
  12. ↑ This is the "Marketer of the Year" . Article dated November 14, 2017, accessed November 14, 2017.
  13. ↑ Forum Media Planning named "Media Personality of the Year 2017" . Article dated November 23, 2017, accessed November 24, 2017.
  14. ^ Kurier: The winners of the Akademie-Romy 2018 . Article dated April 5, 2018, accessed April 6, 2018.
personal data
SURNAME Breitenecker, Markus
BRIEF DESCRIPTION Austrian media manager
DATE OF BIRTH November 28, 1968
PLACE OF BIRTH Vienna