Markus Hofmann (memory trainer)

Markus Hofmann (born February 5, 1975 in Nabburg ) is a German memory trainer and keynote speaker. As an author, he has written non-fiction books, essays and audio training CDs on the subject of memory training and the brain.

life and work

Markus Hofmann completed an apprenticeship as a banker and then worked as a consultant for press and public relations at the Sparkasse in the Schwandorf district , then in the field of advertising and communication at the Sparkassenverband Bayern . He completed an apprenticeship at the Bavarian Academy for Advertising and Marketing, which he completed in 2002 as a marketing graduate (BAW). Shortly afterwards he completed an apprenticeship as a MAT trainer ( Mental Activation Training according to Siegfried Lehrl ) at the Society for Brain Training and a one-year part-time further education as a European Business Trainer at the Köppel Academy in Munich.

Memory trainer

Hofmann's training is based on a form of mnemonics developed elsewhere based on the widespread loci method and the number-symbol technique . These are based on images, imagination and creativity. Hofmann claims to combine old techniques with current knowledge about the brain and memory. In addition to positive motivation, certain learning cycles are crucial in order to move what has been learned from short-term memory to long-term memory.

Markus Hofmann uses methods of brain jogging , which u. a. Train the ability to form words, logical thinking, visual and mathematical imagination and concentration as well as increase memory potential. He has also developed brain jogging tasks himself.

Hofmann appeared in 2005 on the ZDF television show Wetten, dass ..? as a memory trainer for a candidate who had wagered to recognize 100 Scottish clans by the pattern of their kilts .

Keynote speaker

Markus Hofmann also works as a keynote speaker. He held seminars and lectures at the University of St. Gallen and at the ZfU International Business School in Thalwil , Switzerland. Since 2010 he has been director of the Steinbeis Transfer Institute “Professional Speaker GSA”. Markus Hofmann was awarded the German Further Education Award in 2014. In 2017 the further education magazine "TRAiNiNG" selected Hofmann as TOP speaker of the year 2017.

Publications

Articles and contributions

• Advantage through knowledge. How to get your gray cells to perform at their best. In: Focus Forum with Dieter Brandes , Antony Fedrigotti , Gertrud Höhler , Sabine Hübner , Werner Tikiüstenmacher , Samy Molcho , Jens Weidner u. a .: The success makers. Volume 2. Campus, Frankfurt am Main 2005, ISBN 3-593-37769-1 , pp. 54-79.
• Why is there a mastermind in every head? In: Nadin Buschhaus (Ed.): Why. 22 questions to top speakers. Gabal, Offenbach 2010, ISBN 978-3-86936-056-0 , pp. 103-114.

CDs and monographs

• I will remember that! Memory training at its best. Directed by B. van den Speulhof. InTune, Frankfurt am Main 2006, ISBN 978-3-939675-01-3 (audio training, one CD).
• I will remember that! Memory training at its best. Speaker Claudia Gahrke. Wortaktiv Verlag, Eckental 2009, ISBN 978-3-9812384-2-6 (audio training, one CD).
• Brain in top form: This is how your brain works - this is how you can easily improve your memory. Ueberreuter, Vienna 2009, ISBN 978-3-8000-7391-7 .
• Family in top form: memory training for everyone from 0 to 99. Ueberreuter, Vienna 2010, ISBN 978-3-8000-7479-2 .
• Rethink: Mental survival training in the digital world. Südwest Verlag, Munich 2014, ISBN 978-3517080581 .
• Profi-Box Simply unforgettable: the way to the perfect memory. Memo-Mind Brainproducts, Munich 2014 (audio training, 14 CDs, workbook).

Web links

• Literature by and about Markus Hofmann in the catalog of the German National Library
• Official website of Markus Hofmann

Individual evidence

1. ↑ Particularly successful graduates of the Köppel Academy  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.  
2. ↑ Getting the brain in top form.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF file; 289 kB) In: IHK Magazin Niederrhein. Edition May 2009, pp. 62–63  
3. ↑ Patrick Kiefer: When the pineapple is stuck across the throat ... In: Die Welt Online. January 21, 2009
4. ↑ Learning with pleasure and passion. In: M. Hofmann: Brain in top form - This is how your brain works. Vienna, pp. 49-106
5. ↑ The flexible memory. In: M. Hofmann: Brain in top form - This is how your brain works. Vienna, pp. 153-186
6. ↑ Manager seminars - Know How
7. ^ Website for the Schottenwette
8. Jump ahead through knowledge - memory training with Markus Hofmann. ( Memento of the original from January 15, 2013 in the web archive archive.today ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. at the ZfU - International Business School in Switzerland. 
9. ↑ Steinbeis Transfer Institute Professional Speaker GSA (STI)  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.  
10. ↑ German Further Education Award
11. ↑ Competitive advantage mind and knowledge | TRAiNiNG magazine. Accessed June 1, 2017 (German).