Martin Fassnacht

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Martin Fassnacht (born March 28, 1965 in Freiburg ) is a German economist . He holds the chair for strategy and marketing at WHU - Otto Beisheim School of Management in Düsseldorf .

Life

Fassnacht completed his studies in business administration with a focus on marketing and industrial management at the University of Mannheim with a degree in business administration. From 1990 to 1995 he worked as a research assistant at Hermann Simon's chair for marketing at Johannes Gutenberg University Mainz and received his doctorate in 1996. During this time he spent six months as a visiting scholar at the Owen Graduate School of Management, Vanderbilt University , Nashville, USA.

Fassnacht was a research assistant at Christian Homburg's two chairs for marketing, first at WHU - Otto Beisheim School of Management and then at the University of Mannheim , where he completed his habilitation in January 2002. During his tenure at both of Christian Homburg's chairs, he spent a month as a visiting scholar at the McCombs School of Business, University of Texas at Austin, Austin, USA. During this time he also worked on a freelance basis, initially as a consultant, then as head of the Management Education division at the management consultancy Homburg & Partner.

From June 2001 to May 2003, Fassnacht represented the marketing chair at the University of Paderborn . Since 2003 he has held the chair for strategy and marketing at WHU - Otto Beisheim School of Management in Düsseldorf. He is also the spokesman for the Marketing and Sales Group at WHU, scientific director of the Center for Market-Oriented Management (ZMU), chairman of the advisory board of the Henkel Center for Consumer Goods (HCCG) and academic director of the WHU MBA program. Fassnacht also works as a strategic advisor for consumer goods, retail and service companies.

From 2003 to 2010 he was the academic director of the METRO Business Program and the METRO Business Program Advanced, two programs for executive development of the Metro Group . From 2007 to 2009 Fassnacht was Vice President of WHU - Otto Beisheim School of Management. In addition, he was academic director of the Marketing and Communications department from 2007 to 2009 and academic director of the Master of Science program at WHU from 2006 to 2007. From 2013 to 2014 he was chairman of the marketing commission of the Association of University Teachers for Business Administration. V. The main research areas dealt with at the von Fassnacht chair include price management, trade marketing, brand and luxury brand management and market-oriented corporate management.

Fassnacht is a member of the Schmalenbach Society for Business Administration . V., the Erich-Gutenberg -Arbeitsgemeinschaft e. V., the Association of University Lecturers for Business Administration e. V. , the American Marketing Association (AMA), the Academy of Marketing Science (AMS) and the European Marketing Academy (EMAC).

The research focus of Fassnacht and his employees lies in the area of price management , brand management , as well as trade marketing and omnichannel business. Fassnacht has published in the Zeitschrift für Betriebswirtschaft , Schmalenbach's Journal for Business Research , Marketing - Journal for Research and Practice, Journal of Marketing , Journal of Service Research and Journal of Business-to-Business Marketing, among others .

In economists Ranking of the Frankfurter Allgemeine Zeitung, he finished in 2017 the 56th place in the ranking economists in 2018 to 64th place in 2019 and 66th place.

honors and awards

  • 2004 “Outstanding Article of the Year 2003” by the Editorial Board of the Journal of Business-to-Business Marketing for The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies
  • 2005 "Best Paper Award" in the field of "Service Marketing" at the Summer Marketing Educators' Conference of the American Marketing Association (AMA) for Quality of Electronic Services: Conceptualizing and Testing a Hierarchical Model
  • 2010 Georg Bergler Prize for Sales Management from the magazine absatzwirtschaft, the German Marketing Association and GfK-Nürnberg eV to Hermann Simon and Martin Fassnacht for their book Price Management
  • "Top Cited Article 2007-2011" from the Journal of Interactive Marketing for Consequences of web-based service quality: Uncovering a multi-faceted chain of effects
  • 2017 "Highly Commended Paper" from the Journal of Product & Brand Management for The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

Web links

Individual evidence

  1. ↑ Strategy and Marketing | WHU. Retrieved May 12, 2020 .
  2. ↑ Marketing and Sales Group | WHU. Retrieved May 12, 2020 .
  3. ↑ Center for Market-Oriented Management | WHU. Retrieved May 12, 2020 .
  4. ↑ Henkel Center for Consumer Goods | WHU. Retrieved May 12, 2020 .
  5. ↑ FAZ: The table: Germany's most influential economists in 2019 . In: FAZ.NET . ISSN  0174-4909 ( faz.net [accessed May 12, 2020]).
personal data
SURNAME Fassnacht, Martin
BRIEF DESCRIPTION German economist
DATE OF BIRTH March 28, 1965
PLACE OF BIRTH Freiburg