Revue (illustrated)

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revue
Bella logo
description Illustrated
Area of ​​Expertise People / Lifestyle
language German
publishing company Bauer Publishing Group ( Germany )
Headquarters Hamburg
First edition November 1946
attitude July 10, 2008
Frequency of publication weekly
Sold edition 208,470 copies
( IVW  Q1 / 2008)
ISSN (print) 1862-295X

Revue ( French revue = 'magazine', 'overview'), from 1966 to 2005 Neue Revue , was a German illustrated magazine , most recently a tabloid magazine from Heinrich Bauer Verlag . The editorial office of the magazine, which appeared between 1946 and 2008, was initially Munich; it was moved to Hamburg after the takeover by Heinrich-Bauer Verlag .

history

The early REVUE

Revue stamp up to No. 48, 1952
Cover photo by Helmuth Ellgaard for “Revue” November 1953, here also with the new stamp

The first revue appeared from 1946 initially twice a month and from No. 6, in 1949, weekly at Kindler and Schiermeyer Verlag in Munich. At that time it cost 40 pfennigs, its name was REVUE ***** die Weltillustrierte . The Revue was one of the many newly started current weekly magazines in the early years of the Federal Republic of Germany . Their role models were foreign photo magazines such as the French Paris Match and the American Saturday Evening Post . The sheet had 40 to 50 pages, the first stamp lasted until number 48, 1952, then came a modern type face with white letters on a red background, which is quite similar to the last stamp. The first four-color print came with the number 28 on July 11, 1953. The contours of the cover photo (a fashion picture) had rainbow colors, the ink coverage during printing was still a problem.

The topics of the revue were weekly picture reports. There were longer series like “Professor Dr. Sauerbruch ”,“ The Memoirs of Hjalmar Schacht ”(both by-products of books that SS journalist Hans Rudolf Berndorff wrote at the same time),“ Gone With the Windsors ”and“ That was Hitler ... the first biography after 1945 ”. The usual serial novel was not missing either. On the back, the cartoonists Olaf Iversen , Peter Großkreuz and Emmerich Huber made the readers laugh. Huber's “Adventure of the Kindermann Family” was particularly popular; The short cartoons “herbert” by Gerhard Brinkmann also found many friends. The November 1952 issue consisted of 48 pages, 20 of which were advertising, all of them in black and white. The first color advertisement appeared in December 1953 for the ARWA stocking company . The editor-in-chief in the first few years was Wolfgang W. Parth and the picture editor and permanent press illustrator was Helmuth Ellgaard .

Interview from July 20, 1979, Helmuth Ellgaard tells of the creation of the so-called zero number (license number) of the magazine REVUE. His wife Lotte Ellgaard was there too . The questions were asked by his son Holger Ellgaard - length: 1:55 minutes

In 1946 in Berlin, Helmuth Ellgaard and the journalist Wüsten received the order from Helmut Kindler to produce a so-called license number or zero number for a future revue . With this original revue, Kindler received the Allied license to publish a current weekly magazine.

As the publisher of the paper, Helmut Kindler knew in particular how to find authors who produced exciting serial novels, which as a rule later also appeared as books in his book publisher. Hans Habe was one of his authors . Under the editor-in-chief Ewald Struwe , reader loyalty was also strengthened through reader competitions in the early 1960s; For example, winners in the “Vacation of Dreams” competition could win freely selectable world trips.

At that time the paper was mainly in competition with Stern ; at that time both were already selling over the million mark. The revue was produced in the printing house of the Kindler und Schiermeyer publishing house in Munich.

The successors

The revue was published by Verlag Theodor Martens & Co. GmbH in Munich until mid-1966 and was an independent journal. Then it was sold to the Bauer publishing group and merged with Neue Illustrierte to form the Neue Illustrierte Revue . Some time later the name was changed to New Revue . From 1982 to 1990, with Richard Mahkorn as editor-in-chief, Neue Revue, together with Quick and Stern , headed the German magazines with sales figures from Media Control. In 1987 the (New) Revue celebrated its 50th birthday with the Luna Luna art and amusement park based on the ideas of André Heller in Hamburg.

Newly designed as an erotic magazine, over time it changed its profile to a women's and society magazine. Robert Pölzer was editor-in-chief from 1994 to 1999 .

In December 2005 the New Revue was renamed Revue again. The renaming was an attempt to reposition the society magazine and took place with the publication of issue 51/05. From 2006 Norbert Lewandowski succeeded Peter Bartels (1999–2006) as editor-in-chief.

On June 18, 2008 the Bauer publishing group announced the discontinuation of the revue; the last issue (issue 29/2008) appeared on July 10, 2008.

Circulation and distribution

In the 1970s, the circulation was 1.3 million copies per week and then fell steadily: in the 1980s to just over a million, in the 1990s to 400,000.

In 2008, the magazine achieved a sold circulation of 208,470, whereby, according to industry estimates, more than half of it was given at a discount, for example as an "on-board copy" for airlines.

Web links

Individual evidence

  1. ^ Norbert Lewandowski becomes "Revue" boss. Kress.de , July 10, 2006, archived from the original on July 10, 2012 ; accessed on August 24, 2020 .
  2. ^ The new "Neue Revue" , kress.de, May 7, 1999
  3. ↑ Source: IVW