Dosenbach-Ochsner
| Dosenbach-Ochsner AG Shoes and Sport | |
|---|---|
| legal form | Corporation |
| founding | 1865 |
| Seat | Dietikon , Switzerland |
| management | Patrik Pörtig ( CEO ) Heinrich Otto Deichmann ( Chairman of the Board ) |
| Number of employees | 4,359 (2014) |
| sales | 966 million CHF (2014) |
| Branch | Retail trade |
The doses Bach-Ochsner AG Schuhe und Sport , based in Dietikon is a Swiss retail chain for shoes , accessories and sports equipment . It operates a total of 315 specialist shops across Switzerland under the names Dosenbach , Ochsner Shoes and Ochsner Sport . The range includes shoes for women, men, children and toddlers from various brands, both from other brands and from our own, as well as accessories. Sport shoes , sportswear and sporting goods are sold in around 85 Ochsner sport shops .
The group of companies employs over 4,000 people and in 2008 generated sales of 856 million Swiss francs, of which 394 million francs came from Ochsner Sport, around 46 percent . Ochsner Sport is the market leader in Swiss sports retail. Dosenbach-Ochsner has been part of the German Deichmann Group since 1973 and 1992 respectively .
history
Dosenbach
The company was founded as a shoe store by the Dosenbach family in Bremgarten in 1865 . This previously operated a saddlery business , which was abandoned in favor of the shoe business. The early years were shaped by Franziska Dosenbach , who had to look after her 13 children after the early death of her husband. Under her leadership, other shops were opened in various villages where industrially manufactured shoes were sold. In order to assert itself against the shoemaking trade , Dosenbach set up its own creation department. From 1890, the branch network was supplied by the company's own central warehouse. For this purpose, Franziska Dosenbach's son Carl Dosenbach built his own carriage transport .
Over the decades, the family business grew into a nationwide shoe retailer. In 1973 the shoe magazine C. Dosenbach & Cie AG was sold to Deichmann for lack of a successor . In 1992, the Deichmann Group took over another Swiss shoe retailer, Ochsner Holding, and merged it with Dosenbach to form Dosenbach-Ochsner AG Shoes and Sport .
Ochsner shoe store
The shoe store Ochsner was founded in 1928 by Gottfried Ochsner. He opened his first shoe store in Zurich and called it Volks-Schuhhaus Ochsner . There he mainly sold Swiss shoes. In the following years, Gottfried Ochsner expanded his chain of branches to a total of four stores.
Towards the end of the Second World War , Max Ochsner took over his father's business and in the 1950s and 1960s expanded the chain of branches, especially in Zurich and the surrounding area. At the beginning of the 1970s, Ochsner expanded by taking over various chain stores and opening new branches in western Switzerland . The expansion continued in the 1980s, with the Ochsner Sport division, which was created in 1961, becoming the market leader in the Swiss specialist sporting goods market. In 1992 the entire Ochsner Holding and all of its business activities were sold to the Deichmann Group and merged with the Dosenbach Group. In addition to the common company name, the Ochsner name also remained in the branch network. In 2019, Ochsner Sport is still the market leader in Switzerland with 83 branches.
Acquisitions and Expansion
In 2005 Dosenbach-Ochsner took over the shoe brand Gallus, which was founded in 1880 . Then in 2008 the brand AM (Astor Müller) Shoe Company, founded in Germany in 1975.
In mid-2011, the “Freestyle” sports goods chain Beach Mountain was taken over by Athris Holding and will be continued as an independent brand. The snowboard business founded by Andy Tanner in Zurich in 1985 was taken over by Jelmoli Holding in 1995 and, as part of the Jelmoli demerger, became a financial investment in Athris Holding in 2009.
Since 2014 Dosenbach-Ochsner has also been running the Swiss business of the Deichmann subsidiary MyShoes , founded in 2004 , and the Snipes chain, which specializes in sneakers . The companies MyShoes (Schweiz) AG and Snipes (Schweiz) AG are accordingly domiciled under the umbrella of Dosenbach-Ochsner in Dietikon, and use their own market presence analogous to Dosenbach, Ochsner Shoes, and Ochsner Sport.
Web links
Individual evidence
- ^ Dosenbach-Ochsner AG: Change in the management. ESB Marketing Netzwerk, November 16, 2016, accessed November 4, 2018 .
- ↑ Marc Iseli: Decathlon creates hundreds of new jobs in one year. In: handelszeitung.ch . July 11, 2019, accessed on July 13, 2019 : “Ochsner Sport is the market leader with 83 stores, as figures from the market research institute GfK show. In second place is the Migros format SportXX with 62 branches "
- ^ Gallus
- ↑ Entry MyShoes (Schweiz) AG in the commercial register of the Canton of Zurich
- ^ Entry Snipes (Schweiz) AG in the commercial register of the Canton of Zurich