Deichmann SE

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Deichmann SE

logo
legal form Societas Europaea
founding 1913
Seat Essen , GermanyGermanyGermany 
management Heinrich Deichmann (Chairman of the Board of Directors), Samuel Deichmann, Martin Fischer, Lars Jendrian, Veit Weiland, Manfred Kroneder, Olaf B. Ihde
Number of employees 42,962 (2019)
sales 6.5 billion euros (2019)
Branch retail trade
Website www.deichmann.com

Deichmann branch in Frankfurt
Deichmann branch in Frankfurt
Deichmann branch in Essen
Deichmann branch in Essen

Deichmann is the largest shoe retailer in Europe and is based in Essen .

Building the company

Deichmann SE is a family company that is 100 percent owned by the entrepreneurial family. ROLAND SE and MyShoes SE are also part of the corporate group. In Switzerland , the company Dosenbach, the means Netherlands van Haren. A family foundation based in Switzerland, which was once established independently of the business activities of Deichmann SE, was dissolved in 2012.

history

Logo replaced in 2011

Founding years 1913–1940

Heinrich Deichmann, born in 1888, opened a shoemaker's shop in 1913 at the age of 25 in today's Johannes-Brokamp-Strasse in Borbeck , which was incorporated into the city of Essen two years later, under the name “Schuhreparatur Elektra ”. Initially, his customers were mainly miners from the then up-and-coming Ruhr area who, because they were among the lower incomes, needed inexpensive shoe repairs. After the First World War , Deichmann and his shoemakers made their first robust shoes. Soon after, Heinrich Deichmann bought inexpensive new goods from shoe factories to sell to his customers. In 1936 Heinrich Deichmann opened the first large shoe store on Borbeck market. After his death in 1940 his wife Julie took over the management.

After the 2nd World War

After the Second World War , Deichmann improvised by making 50,000 pairs of shoes from poplar wood and parachute harnesses. In addition, an exchange for used shoes was set up, which quickly had 5,000 customers in its file. Her son Heinz-Horst Deichmann helped the company early on , so that at the end of the 1940s he opened the first store outside Essen on Ackerstrasse in Düsseldorf . He studied theology, did his doctorate in medicine and, on the side, ran the small family business with his mother. In 1956 he gave up the profession as a doctor and took over completely the management of the shoe trade, whereby he paid off his four older sisters. In 1963 there were 16 shops on the Rhine and Ruhr. Under the management of Heinz-Horst Deichmann, the company developed into the market leader in German and European shoe retailing. Deichmann was the first to introduce the so-called pre-selection stands and later the rack room concept in Germany, in which the shoes are presented in boxes and ready to be tried on.

International expansion and takeovers

In 1973 the Dosenbach shoe chain was taken over in Switzerland, which was followed by the Ochsner shoe and sports chain in 1992. The two chains were merged to form Dosenbach-Ochsner . Their names are still used in Switzerland today for the branches there. In 1984 he moved to the USA , 1985 to the Netherlands , 1992 to Austria and 1997 to Poland . In 1999 Heinz-Horst Deichmann's son Heinrich Otto took over the chairmanship of the management; his sisters don't work for the company. In 2001 branches were opened in Hungary and Great Britain . Denmark and the Czech Republic followed in 2003, Slovakia in 2004 , Slovenia and Turkey in 2006 , Romania in 2007 and Bulgaria in 2009 . In 2006 the thousandth branch in Germany was opened. On January 1, 2010, the legal form was changed to a European company. In 2017 Deichmann opened its first stores in France and Belgium . Worldwide there were 4,205 branches in the entire group in 2019.

In the USA, Deichmann SE made the largest acquisition in its company's history in 2018 by purchasing the “KicksUSA” chain with over 60 branches in the streetwear and sports shoes sector. In 2019 Deichmann will also start activities on the Chinese market and open the first branches in Estonia , Latvia and Dubai .

In 2000 Deichmann was the first company to start an online shoe shop . The company currently operates 40 (2017: 36) online shops internationally and is expanding its omnichannel concept.

Positioning in the market

In the 2019 financial year, the Deichmann Group sold around 183 million pairs of shoes worldwide, around 40% of them in Germany. As of December 31, 2019, it employed almost 43,000 people in 30 countries and is the market leader in the European shoe trade.

Deichmann does not produce its own shoes, but buys them in around 40 countries. The main shopping market is Asia.

In May 2005 Deichmann bought the traditional brands "Gallus" and "Elefanten-Schuh". Gallus, a shoe factory founded by Mönchengladbach shoemaker Heinrich Vogels in 1880 and based in Dülken until 1997 . The name Gallus goes back to the Hahn (Latin: Gallus) factory owner family from Göttingen, from whom Heinrichs Vogels acquired the rights to the brand in the 1930s. Elefanten-Schuh ( Kleve ) was closed by the English shoe manufacturer Clarks at the end of 2004 after no suitable investor had been found. Since then, shoes that Deichmann procures from suppliers have been sold under the brand names Elefanten and Gallus. Deichmann does not have its own production.

The Pussycat Dolls advertisedDeichmannas a testimonial from March 2006. The extreme athlete and musician Joey Kelly promoted the Deichmann running shoe brand Victory. In the spring of 2008, the Sugababes 'star collection appeared, and their song "Denial" was used in TV advertising. In 2009 the American top model Cindy Crawford launched her own shoe collection under the label “5th Avenue” exclusively for Deichmann. In 2012, Halle Berry advertisedDeichmann. Sylvie Meis presented her first Deichmann shoe collection in 2015, followed by another in 2016 and 2017. Also Ellie Goulding presented in 2017 a separate collection for Deichmann. In 2019, Deichmann presenteda collection with 40 women's shoe modelstogether with singer Rita Ora .

In Switzerland, Dosenbach took over the title sponsorship of the second highest football league, which was called the “Dosenbach Challenge League ” at that time .

public perception

2003: Founding member of amfori BSCI (Business Social Compliance Initiative)

Deichmann is a member of the BSCI . This initiative includes more than 2,400 retailers and companies from 46 countries. They pursue common goals, which include improving working conditions in factories, supporting suppliers in adapting to national laws and international guidelines, and enabling socially responsible behavior in the globalized economy.

2006: Criticism of the environmental standards

In 2006, an article appeared on tagesschau.de based on a taz report, according to which the leather production of a Deichmann supplier (but also other well-known companies) is also located in the area in India where the tanneries produce 30 million liters of highly toxic liters a day Discharge wastewater into the surrounding area in an uncontrolled manner. Deichmann, on the other hand, attaches importance to the statement that the suppliers are bound by the code of conduct , which defines social and environmental standards. Compliance is checked by independent auditors. One of these shoe factories works with a tannery in this region that supplies its leather. This tannery also complies with environmental standards and also treats its waste water using a sewage treatment plant. The Blacksmith article reported improvements in Ranipet in recent years, also due to the fact that all major European customers were pushing for compliance with the code of conduct.

2008: Criticism of the working conditions at production sites

According to research by the ARD's report Mainz on July 7, 2008, a major supplier in Cambodia , who in addition to Deichmann also supplies other shoe companies, is producing under unsustainable and health-endangering conditions. In the “Shoes Premier” factory in Phnom Penh , where around 3,000 people work and who deliver 2.5 million pairs of shoes for Deichmann every year, employees are forced to work overtime every day. The workers complained of headaches, nausea and vomiting from exposure to solvent fumes without protective masks. Anyone who cannot manage their workload of 100 shoes per hour has to stand for hours with their hands on their backs in front of a wall as an “in-house pillory”.

The company does not want to have known about the grievances and, according to a spokesman, is trying hard to clarify. The factory was bound by strict regulations and violations of workers' rights would not be tolerated under any circumstances. Report Mainz had spread the allegations in a press release for the program, but ultimately decided not to broadcast the article. The editorial team justified this with "complicated legal details". Deichmann announced that no legal remedies had been lodged against the broadcast. According to the information provided by the company, the supplier had already been checked in May 2008 and the result was essentially normal. Based on the allegations, a further review by independent experts was announced for October 2008. The working conditions at suppliers have been checked independently since the late 1990s.

2012–2014: exposure to chromium (VI) oxide

According to RAPEX , the EU's rapid alert system for consumer protection, between 2012 and 2014 several a. Leather shoes of the own brand 5th Avenue contaminated with chromium (VI) oxide .

2018: Member of the Cads industry association

Deichmann SE is a member of the Cads association (cooperation for secured, defined standards for shoe and leather goods products). In 2018, the initiative, which had existed since 2007, was converted into a registered association with around 80 members. This includes companies in the shoe and leather goods industry, brands, retailers, test laboratories and chemical manufacturers. Cads is committed to sustainable development in the shoe and leather goods industry along the entire value chain. All members submit to jointly defined production and environmental standards.

2020: Criticism over announcement to stop rent payments due to COVID-19 pandemic

At the end of March 2020, Deichmann announced in response to the COVID-19 pandemic that it would take deferral of the contractually agreed rent payments for some of its closed retail stores. This triggered great criticism and calls for a boycott in the media and society. Heinrich Deichmann emphasized to look for solutions in partnership with the landlords and to prevent landlords from getting into an emergency.

Member of the Leather Working Group

Deichmann SE is a member of the Leather Working Group founded in 2005. The multi-stakeholder initiative brings together brands, manufacturers, retailers and leading technical experts from the leather industry and non-governmental organizations. Its aim is to make the leather processing production chain more transparent. In addition, processing in tanneries and at intermediaries is to be changed over the long term - among other things by reducing water and energy consumption, and occupational safety in the factories is monitored using a specially developed audit protocol.

social commitment

Deichmann sponsorship award

Deichmann is committed to the professional integration of disadvantaged children and young people. The “Promotion Prize for Integration” initiated by Heinrich Deichmann in 2005 is awarded to initiatives that help sustainably and creatively to integrate people with a migration background into work and society.

The sponsorship award, endowed with a total of 100,000 euros, is awarded in three categories:

  • Professional promotion by companies, associations and public initiatives
  • Professional advancement through associations and public initiatives
  • School preventive measures

In 2019, the actress and presenter Fernanda Brandão was the patron of the sponsorship award.

Foundation "word and deed"

In 1977 Heinz-Horst Deichmann founded the “Wort und Tat” foundation , which has been the bearer of the DZI donation seal since 1992 . The foundation is active in India , Tanzania , Moldova , Greece and Germany. With local partners, people in need are supported in the areas of education, health, sustainability and emergency aid.

The focus is on the following projects, among others:

  • Moldova: Aid for poor sections of the population (project started in 2007)
  • Greece: Aid for refugees and impoverished Greeks (project started 1980)
  • India: Help for people in rural areas (project started in 1988)
  • Tanzania: Aid for a population group in the south (project started in 1996)

Deichmann Foundation

The Dr. Heinz-Horst Deichmann-Stiftung supports various social and diaconal projects at home and abroad. They come from the fields of child and youth welfare, development aid and development cooperation, emergency aid and disaster relief, art and culture, education, science and research, health, public health and public health care.

One of the funded projects in Germany is Stern im Norden eV, which provides help in the socially deprived area of ​​the northern part of Dortmund. During the COVID-19 pandemic , the Deichmann Foundation was involved in a variety of ways, including donating a million face masks to Caritas in the Archdiocese of Berlin in May 2020.

International commitment

The Deichmann subsidiaries in Hungary, the Czech Republic, Slovakia, Italy, Austria, Poland, Great Britain and the USA support numerous social projects in the respective countries. Children's homes, hospices and training projects, among other things, are supported primarily through donations.

Commitment from Deichmann employees

Deichmann SE encourages employees to get involved socially. In a model project in 2018, trainees in Essen were given two mornings per week off to support primary school students in learning to read and write.

TV

2020: Germany's big clans: The Deichmann story - Documentation in the ZDFzeit series

literature

  • 100 years Deichmann, in: Essen Affairs - The magazine of Messe Essen, issue 2/2013, p. 34 ff.

Web links

Commons : Deichmann  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Heads of the economy: Heinrich Otto Deichmann ( Memento of the original from July 7, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , wiwo.de, accessed on October 26, 2015. @1@ 2Template: Webachiv / IABot / www.wiwo.de
  2. ↑ Deichmann: Successor with Samuel Deichmann (27) ushered in. FAMILY BUSINESS in FOKUS (FiFo) , August 3, 2020, accessed on August 4, 2020 .
  3. ↑ Archived copy ( memento of the original dated May 10, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.handelsblatt.com
  4. ↑ Deichmann continues to expand. In: Handelsblatt. Retrieved January 2, 2018 .
  5. ↑ Deichmann is family entrepreneur of the year. Retrieved January 2, 2018 .
  6. ↑ Deichmann - a shoe empire made in Germany. In : wirtschaftskurier.de. Retrieved January 2, 2018 .
  7. ↑ a b History of the Deichmann company 1913-2010, p.3ff. , deichmann.com, accessed on September 28, 2017.
  8. ↑ Shearman & Sterling supports the Deichmann Group in founding the parent company Deichmann SE. Shearman & Sterling, January 5, 2010, accessed April 10, 2017 .
  9. ↑ Deichmann establishes itself on the French market. In: Fashion Network. October 18, 2017, accessed June 13, 2018 .
  10. ↑ a b growth | Deichman Germany. In: Deichmann Corpsite. Deichmann SE, accessed on July 15, 2020 .
  11. ↑ Olaf Kolbrück: Zalando buries its own brands, Deichmann, Limango, Amazon, Alibaba, Vorwerk. In: etailment. Der Handel Deutscher Fachverlag GmbH, March 15, 2019, accessed on May 16, 2019 .
  12. ↑ WAZ: Deichmann holds on to branch network in the Corona crisis - significant growth in 2019. In: Westdeutsche Allgemeine Zeitung. Funke Medien Gruppe, July 3, 2020, accessed on July 15, 2020 .
  13. ↑ Wirtschaftswoche Deichmann revives shoe brand "Elefanten" , wiwo.de, news from May 20, 2005.
  14. ^ Halle Berry plays stowaway for Deichmann , horizont.net, news from March 7, 2013.
  15. ↑ Sylvie Meis presents her first own shoe collection. sueddeutsche.de, November 23, 2015, accessed on August 25, 2020 .
  16. ↑ The new overknee collection by Sylvie Meis for Deichmann. In: elle.de. Retrieved January 9, 2018 .
  17. ↑ Celebrities as advertising stars. In: tag24.de. Retrieved January 6, 2018 .
  18. ↑ Deichmann brings out a new collection with Ellie Goulding. In: fashionunited.de. Retrieved January 9, 2018 .
  19. ↑ Laura Klesper: Deichmann and Rita Ora present a joint collection. Accessed January 30, 2020 (German).
  20. ^ Challenge League Switzerland: Main sponsor Dosenbach
  21. ↑ Our Members. amfori, accessed on July 15, 2020 .
  22. ↑ BSCI - Business Social Compliance Initiative. In: Active against child labor. earthlink eV, accessed on May 16, 2019 .
  23. ↑ Study: "The ten dirtiest cities in the world", 5th paragraph - report at tagesschau.de ( Memento from March 11, 2010 in the Internet Archive ) from October 20, 2006
  24. ↑ Ashwin Raman: Poison is in the shoe , in: taz of April 10, 2001, p. 4
  25. ↑ Summary of the Code of Conduct
  26. ^ Allegations against Deichmann supplier. Report Mainz , July 14, 2008, accessed on April 10, 2017 .
  27. ↑ Subscribe to read | Financial Times. Accessed January 30, 2020 .
  28. ^ Silvia Bielert: The dirty business with the shoes. In: Frankfurter Rundschau. Frankfurter Rundschau GmbH, February 6, 2018, accessed on May 16, 2019 .
  29. ↑ FOCUS Online: Deichmann is also suspending rent payments. Retrieved March 29, 2020 .
  30. ↑ Rent stop due to corona virus: This is how Deichmann, Adidas and H&M defend themselves , spiegel.de, article from March 30, 2020.
  31. ↑ Konstantinos Mitsis: Deichmann and H&M do not pay rent: Customers attack corporations and call for a boycott. Retrieved March 29, 2020 .
  32. ↑ Peter Brors, Anja Müller: Heinrich Deichmann: "For us too there is a finite time". In: handelsblatt.com. March 31, 2020, accessed July 15, 2020 .
  33. ↑ What moves us - Part 4: Leather. In: Frankfurter Allgemeine Zeitung. July 15, 2017. Retrieved May 16, 2019 .
  34. ↑ Regina Henkel: Leather Working Group: Leather processing is becoming transparent. In: ispo.com. Messe München GmbH, January 16, 2017, accessed on May 16, 2019 .
  35. ↑ The idea | Deichmann advancement award for integration. Deichmann SE, accessed on June 20, 2018 .
  36. ↑ DEICHMANN Sponsorship Award for Integration: Winner 2019. Deichmann SE, November 14, 2019, accessed on July 15, 2020 .
  37. ↑ DZI database. German Central Institute for Social Issues, accessed on January 9, 2018 .
  38. ↑ wortundtat - overview. In: wortundtat.de. Retrieved May 16, 2019 .
  39. ^ Deichmann Foundation: How the company is committed to social projects at home and abroad. Retrieved July 15, 2020 .
  40. ↑ Partners and supporters. star in the north, accessed on May 29, 2019 .
  41. ↑ Deichmann donates a million masks to Caritas in the Archdiocese of Berlin. Caritas Germany, May 13, 2020, accessed on July 15, 2020 .
  42. ↑ International commitment. Deichmann SE, accessed on July 2, 2018 .
  43. ↑ Michael Frantze: Deichmann employees are committed to first graders. In: schuhkurier. Sternefeld Medien GmbH, May 22, 2018, accessed on May 16, 2019 .
  44. ↑ Brigitte Koch: From Borbeck Market to Multichannel Retail. FAZ , February 14, 2013, accessed April 10, 2017 .