After graduating from high school, Olaf Göttgens studied business administration there from 1987 to 1992 with a focus on marketing and trade and business informatics at the University of Saarbrücken , where he received his doctorate summa cum laude . His dissertation Critical Success Factors in Stagnating and Shrinking Markets was published by Gabler Verlag .
Göttgens' career began at the German Association for SME Consulting in Munich. In 1994 he moved to the US management consultancy Andersen Consulting . In 1999 he joined the “ BBDO Group Germany” in Düsseldorf, where Göttgens founded the management consultancy “BBDO Consulting”. On January 1, 2000, Göttgens became a partner and managing director of the advertising group. On April 1, 2004 Göttgens was appointed Chief Executive Officer (CEO); as such, he was responsible for “BBDO Germany”. In addition, he became CEO for the international business of "BBDO Consulting".
At the end of 2005, Göttgens moved to DaimlerChrysler AG as Head of Brand ( Vice President Brand Communication Mercedes Benz Car ) . Some of his decisions, such as designing the three-dimensional star of the Stuttgart car manufacturer two-dimensional, aroused criticism; Kurt Weidemann, for example, said, according to the Stuttgarter Zeitung , that Mercedes had produced “brilliant crap”.
On November 1, 2008, Göttgens moved to the Rodenstock Group as Chief Executive Officer (CEO) . After conflicts with the Rodenstock owner Bridgepoint , Göttgens had to leave the company in October 2010; apparently, according to information from the Handelsblatt, he had " initiated or at least promoted the entry of the financial investor Trilantic ".
Göttgens was found dead in a hotel room on June 10, 2011.
- Biographical data of Olaf Göttgens at CMO Award ( Memento of the original of December 13, 2007 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- Rodenstock boss Olaf Göttgens loses post. In: Handelsblatt. September 30, 2010.
- Handelsblatt message about death
|BRIEF DESCRIPTION||German manager|
|DATE OF BIRTH||December 29, 1965|
|PLACE OF BIRTH||Offenburg|
|DATE OF DEATH||June 10, 2011|
|Place of death||Bonn|