Packard 110
The Packard 110 (pronounced: One-Ten ) refers to a series of 6-cylinder automobiles that the Packard Motor Car Company in Detroit manufactured in the model years 1940 and 1941. The One-Ten replaced the Six series .
Packard reintroduced a line of 6-cylinder automobiles in 1937 after a ten-year hiatus in response to the Great Depression and subsequent economic recovery in the United States. As an independent automaker, Packard could not afford to subsidize its base line of luxury automobiles through other departments, so they introduced the Six model , later renamed the 110 until times got better.
Packard Six / Packard 110 critics have long insisted that these cars would damage Packard's reputation as America's premier luxury brand. Still, the introduction of the Six couldn't have come at a better time for the automaker as the next recession hit in 1938. By offering less expensive cars, Packard was able to keep customers who couldn't have afforded a more expensive car.
The One-Ten was introduced on a shorter chassis than the big Packards in August 1939. It was available in a large selection of body styles, 2- and 4-door sedans, station wagons and convertibles. A total of 62,300 vehicles were manufactured in the 1940 model year.
After the first successful year, the One-Ten series was expanded by introducing a better equipment variant, the DeLuxe . A taxi model was also offered. Heating, radio, searchlights and - although the One-Ten was part of the basic model range - air conditioning were available as options.
In 1942, Packard decided to add the numbered models to the line of big cars, and the One-Ten became the Packard Six again .
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- Beverly R. Kimes (Ed.), Henry A. Clark: The Standard Catalog of American Cars 1805-1942. Krause Publications, 1996, ISBN 0-87341-428-4 .