Red Bull Media House

from Wikipedia, the free encyclopedia
Red Bull Media House
legal form GmbH
founding 2007
Seat Wals-Siezenheim , Austria
AustriaAustria 
management Dietrich Mateschitz ,
Gerrit Meier,
Christopher Reindl,
Dietmar Otti
Number of employees 1,000+ (in Austria)
sales EUR 541 million (2016)
Website redbullmediahouse.com

Red Bull Media House is a production and publishing company based in Wals near Salzburg . It is a subsidiary of Red Bull GmbH .

history

Red Bull Media House was founded in 2007 by Dietrich Mateschitz to bundle Red Bull's media activities. A television station of its own was also announced. Red Bull Media House operates a YouTube channel, which is the most subscribed channel in Austria today. The publisher has been issuing the monthly The Red Bulletin since November 2007 . The magazine reports on the company's various sponsorship activities. It is enclosed with several Austrian and German daily newspapers. An English version of the magazine is distributed through British and Irish newspapers. The magazine Servus in Stadt & Land has been published by the same publisher since November 2010 , with a widespread circulation according to Austrian Edition Control (ÖAK) 1. HY 2014 of over 163,000 copies since 2011 Austria's best-selling monthly magazine; since March 2012 there is also an edition for Bavaria. ServusTV has been on the air since October 1st, 2009 . Red Bull Media House GmbH also owns the mobile operator Red Bull Mobil , which is rented in the A1 Telekom Austria mobile network .

The television broadcaster ServusTV is owned by Red Bull Media GmbH and emerged from the local broadcaster SalzburgTV , which was 100 percent taken over in April 2007. Since June 2008, Red Bull TV GmbH has also been operating the mobile television Red Bull TV , which can be received via DVB-H . Furthermore, Red Bull TV is broadcast via ServusTV every Saturday and Sunday night via a weekly window. Since 2012 Red Bull has held a 50 percent stake in UBIMET , the operator of the Austrian Severe Weather Center, the country's largest private weather service. The weather data is used in the Red Bull Group's media. In April 2013, Red Bull took over Ecowin Verlag in Salzburg . The camera manufacturer GoPro and Red Bull announced a multi-year, global partnership in 2016 that includes content production, sales and cross-promotion of the products. In addition, the cameras are to be further developed together. As part of the agreement, Red Bull received shares in GoPro. At the same time, GoPro became the exclusive partner for point-of-view shot cameras for all Red Bull media productions and events. The GoPro Channel, Red Bull TV, Red Bull.com and the in-house media service platform Red Bull Content Pool are to be used cross-media. In October 2016 it was announced that Red Bull Media House would discontinue Seitenblicke magazine . The print product appeared for the last time on December 7, 2016.

In February 2017, the Red Bull Media House was restructured into two large units. Since then, Gerrit Meier has headed the Red Bull Media Network division including Red Bull TV, Red Bull Films, RedBull.com, Red Bull Music Publishing. Dietmar Otti is in charge of Publishing, TV and Media Operations. Since then Dietrich Mateschitz , Gerrit Meier, Christopher Reindl and Dietmar Otti have been registered as managing directors for the Red Bull Media House.

In 2020, the theater and culture magazine Die Bühne from Red Bull Media House was taken over by the NEWS publishing group (VGN).

Subsidiaries (selection)

Publications (selection)

Web links

Individual evidence

  1. ↑ Imprint ( memento of November 20, 2016 in the Internet Archive ) on redbullmediahouse.com. Retrieved July 15, 2017
  2. ↑ a b Red Bull Media House parts with 69 employees in Austria. In: The press. May 25, 2017. Retrieved July 14, 2017 .
  3. ↑ Red Bull Media House sales ninefold - arithmetically. In: The Standard. October 3, 2017. Retrieved December 28, 2017 .
  4. ↑ Mateschitz is building a media tower in Salzburg. In: Austria . September 21, 2007, accessed July 15, 2017 .
  5. ↑ Top 100 YouTubers in Austria by Subscribed on socialblade.com from December 1, 2014
  6. ↑ Archived copy ( Memento of April 17, 2009 in the Internet Archive )
  7. ↑ Red Bull Mobile doubles the data volume of its tariffs. In: The Standard. November 16, 2016. Retrieved July 16, 2017 .
  8. ↑ Red Bull buys “Salzburg TV” on ORF.at on December 20, 2007
  9. ↑ Salzburg TV founder leaves: Red Bull TV plans are more specific ( memento from March 6, 2016 in the Internet Archive ) on salzburg24.at from March 21, 2008
  10. ↑ Red Bull broadcasts via DVB-H ( memento from September 24, 2008 in the Internet Archive ) on horizont.at from June 5, 2008
  11. ↑ Red Bull discovers the weather forecast , Handelsblatt , August 7, 2012
  12. ↑ GoPro and Red Bull enter into global partnership . In: Production Partner . May 27, 2016 ( online [accessed November 4, 2016]). GoPro and Red Bull enter into global partnership ( Memento from November 4, 2016 in the Internet Archive )
  13. ↑ Red Bull Media House discontinues "Seitenblicke" magazine. In: ORF. October 14, 2016, accessed July 15, 2017 .
  14. ↑ Seitenblicke.at is discontinued. In: The press. February 15, 2017. Retrieved July 15, 2017 .
  15. ↑ 25 05 2017 at 4:19 pm: Red Bull Media House parts with 69 employees in Austria. May 25, 2017, accessed March 14, 2020 .
  16. ↑ Imprint | Red Bull Policy Center. Retrieved March 14, 2020 .
  17. ↑ New start of the theater magazine "Bühne" with Atha Athanasiadis as editor-in-chief. In: DerStandard.at . August 28, 2020, accessed August 31, 2020 .
  18. ↑ LIFE PLAYS HERE: Red Bull Media House is launching the first edition of the new BÜHNE. In: APA-OTS. August 28, 2020, accessed August 31, 2020 .