Dietrich Mateschitz

from Wikipedia, the free encyclopedia

Dietrich "Didi" Mateschitz (born May 20, 1944 in Sankt Marein im Mürz Valley , Styria ) is an Austrian entrepreneur and billionaire . He is a co-owner of Red Bull GmbH and the richest Austrian with an estimated fortune of 16.5 billion US dollars .

Origin and education

Mateschitz is a graduate of the University of World Trade in Vienna . After that he worked as a sales representative for Jacobs Coffee and the toothpaste manufacturer Blendax in marketing . In 1984 he founded together with the Thai business family Yoovidhya the Red Bull GmbH. After a modification of the recipe of the Thai Krating Daeng and the development of a marketing concept, Red Bull was launched in 1987. In the period that followed, the drink became the world market leader in energy drinks . Mateschitz is considered a marketing specialist, his company is known for creative advertising . He also collects airplanes, which he also uses as so-called " Flying Bulls " as an advertising medium. For his aircraft, he had Hangar 7 , planned by architect Volkmar Burgstaller, built in his adopted home of Salzburg .

Red Bull is the best-known Austrian global brand .

family

Little is known about Dietrich Mateschitz's private life. Mateschitz 'only child is his son Mark Mateschitz, who was born in 1993.

capital

Mateschitz has a 49 percent stake in Red Bull GmbH. According to Forbes' list The World's Billionaires, his fortune amounts to 16.5 billion US dollars in 2020, making him the richest Austrian and number 57 worldwide.

Social Commitment

Mateschitz sponsors numerous extreme sports and events such as the Red Bull Dolomitenmann and Red Bull Stratos . In 2004, Mateschitz and his friend Heinz Kinigadner founded the Wings for Life Foundation , which has set itself the goal of making paraplegia curable.

In 2012 it was announced that Mateschitz intended to donate 70 million euros for the Paracelsus Medical Private University (PMU). It is the third largest private donation in the history of Europe to date. Of the 70 million, 20 went into the construction of a cross-section and tissue regeneration center at the “Competence Park” educational campus in Salzburg. Since 2013, 5 million of the remaining 50 million will flow annually to the PMU for spinal cord research until 2023. Added to this are 350,000 euros annually for various research projects since 2009. According to the clinic, the conversion of the state hospital into a university clinic would not have been possible without this donation.

Mateschitz financed the Addendum media project through a foundation .

Web links

Individual evidence

  1. ↑ https://www.mein Bezirk.at/murtal/c-lokales/erster-auftritt-von-mark-mateschitz_a3598626
  2. ↑ https://www.oe24.at/businesslive/oesterreich/Mateschitz-macht-Sohn-zum-Bier-Boss/346949801
  3. ↑ https://www.krone.at/1987849
  4. ↑ Conversation with Dietrich Mateschitz: “The original is the measure of all things” , Bilanz.ch , March 31, 2004
  5. ↑ Mateschitz slipped to 57th place on Forbes list kurier.at, April 9, 2020
  6. ^ Wings for Life , accessed October 11, 2015.
  7. ↑ "'Vision self-healing' for paraplegia" ( derstandard.at on February 5, 2012)
  8. ↑ Stefan Veigl: Salzburg under the sign of the red bull: How Red Bull changed the country ( Memento from November 11, 2017 in the Internet Archive ), Salzburger Nachrichten , April 9, 2017
  9. ↑ Addendum's activities will be discontinued. Retrieved August 4, 2020 .
personal data
SURNAME Mateschitz, Dietrich
ALTERNATIVE NAMES Mateschitz, Dieter
BRIEF DESCRIPTION Austrian inventor and shareholder of Red Bull
DATE OF BIRTH May 20, 1944
PLACE OF BIRTH Sankt Marein im Mürz Valley , Styria , Austria