Rivella
Rivella is the brand name of a carbonated , non-alcoholic soft drink with 35% milk serum that is made in Switzerland . Rivella is of the same corporation in Rothrist AG bottled. This is owned by the family of the founder Robert Barth .
The name Rivella is derived from the Ticino place name Riva San Vitale and the Italian word Rivelazione (Revelation).
Recipe
The ingredients of Rivella Red are:
- water
- Milk serum (35%) consisting of whey is obtained
- sugar
- carbonic acid
- Acidifier (L (+) - lactic acid )
- Caramelized sugar
- Natural flavours
| Nutritional info (per 100 ml) | ||||||
|---|---|---|---|---|---|---|
| variety | Years of manufacture | energy | fat | carbohydrates | protein | salt |
| Rivella red | since 1952 | 37 kcal | 0 g | 9 g | 0 g | 0.03 g |
| Rivella blue | since 1959 | 7 kcal | 0 g | 1.5 g | 0 g | 0.03 g |
| Rivella green tea | since 1999 | 22 kcal | 0 g | 5 g | 0 g | 0.02 g |
| Rivella Refresh | since 2018 | 21 kcal | 0 g | 5.2 g | 0 g | 0.02 g |
| Rivella elderflower | since 2019 | 35 kcal | 0 g | 8.4 g | 0 g | 0.03 g |
| Varieties withdrawn from circulation | ||||||
| variety | Years of manufacture | energy | fat | carbohydrates | protein | salt |
| Rivella yellow | 2008-2011 | 13 kcal | 0 g | 3.1 g | 0 g | 0.02 g |
| Rivella peach | 2014-2016 | 35 kcal | 0 g | 8.4 g | 0 g | 0.03 g |
| Rivella Mango Tropical | 2016-2018 | 35 kcal | 0 g | 8.4 g | 0 g | 0.03 g |
| Rivella rhubarb | 2014-2019 | 35 kcal | 0 g | 8.4 g | 0 g | 0.03 g |
| Source: Nutritional Info Rivella | ||||||
distribution
Rivella is considered a national drink of Switzerland. In 2013, Rivella AG's market share in terms of value in the Swiss soft drinks market was 15.3 percent. Rivella is number 2 after Coca-Cola .
In the Principality of Liechtenstein , the Netherlands and Luxembourg Rivella is available for some time. Rivella Light was launched as a diabetes drink in the Netherlands in 1958 , and a year later (1959) it came onto the Swiss market as Rivella Blau . The Netherlands is now Rivella's largest foreign market. Sales to Germany will be discontinued in 2019 because it was not possible to gain a foothold on the German market. Rivella is also available in the border regions of France and Austria .
The market presence abroad differs from that in Switzerland. In the 1960s and 1970s, Rivella was offered in Germany under the brand name Larell in order to avoid competitive conflicts with the German lemonade brand Libella . The name was later changed there to Rivella.
history
Whey is a protein - containing by-product of cheese production and was used in Fanta's original recipe as early as 1940 . In 1950 Robert Barth or his brother acquired the recipe for a whey table drink from which Rivella was made. First the production took place in Stäfa , then in Uster . Rivella AG was founded in 1952 and Rivella Red is introduced to the beverage market. Four years after it was founded, the company moved from Uster to Rothrist . In Holland, one of the first was with Rivella Blue 1958 Light beverages introduced. In 1977 the advertising partnership with the Swiss national ski team began . Rivella Green was added to the range in 1999.
There was a relaunch of the entire Rivella brand in 2007, with a new look and a new bottle policy. The founder Robert Barth died on March 29, 2007 at the age of 85 in Rothrist in the canton of Aargau. The company continues to be owned by the founder's family. In 2008, the largest Swiss grocery retailer, Migros , switched from its previous own brand Mivella to branded products from Rivella ( Mivella was also manufactured by Rivella on behalf of Migros). The Rivella CLIQ Peach and Rhubarb brands were launched in the beverage market in 2014. In 2016 there was a relaunch with a new design and logo.
Web links
- www.rivella.ch
- Rivella in the database of Swiss culinary heritage
- International website
Individual evidence
- ↑ Rivella Refreshingly sour table drink. ( Memento from March 4, 2012 in the Internet Archive ) In: Neue Zürcher Zeitung. November 1, 2005.
- ↑ rivella.de
- ↑ Rivella Yellow . In: Rivella AG . 2008. Archived from the original on March 7, 2009. Retrieved March 15, 2018.
- ↑ Rivella Pfirsch . In: Rivella AG . 2016. Archived from the original on April 4, 2016. Retrieved on March 15, 2018.
- ↑ Rivella Mango Tropical . In: Rivella AG . 2017. Archived from the original on March 1, 2017. Retrieved March 15, 2018.
- ↑ The modified national drink in the Tages-Anzeiger test , article from May 16, 2014
- ↑ Key figures Rivella Group 2010
- ↑ Ulrich Senf: Rivella stops selling the Swiss cult lemonade in Germany. Badische Zeitung, March 14, 2019, accessed on March 15, 2019 .
- ↑ Archived copy ( memento of the original from March 7, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
