Robert Löffler (journalist)

Robert Löffler (born May 8, 1931 in Vienna ; † December 27, 2016 there ), pseudonym Telemax, was an Austrian journalist for the Kronen Zeitung .

Life

Born in Vienna, he spent his childhood and adolescence mainly in Gösing and Kirchberg am Wagram , where his father worked as a teacher, which he often referred to in the Telemax diary . A grandfather and a great-grandfather were also teachers. After graduating from the Stiftsgymnasium Melk , he studied newspaper science at the University of Vienna . In 1954 he became editor of the Viennese daily newspaper " Bild-Telegraf " under editor-in-chief Gerd Bacher , who later became general manager of ORF , Austria's public broadcaster. Bacher invented the name Telemax for the daily television review of his paper, which was initially written by several members of the editorial team in turns.

Telemax lettering (Kronen Zeitung 1979)

When the Bild-Telegraf was discontinued in 1958, Bacher founded the daily newspaper " Express " with Fritz Molden , in which the daily Telemax column was continued - from 1960 only by Löffler, to whom the column's title became a pseudonym. When the Express was discontinued in 1971, the column and author were taken over by the "Kronen Zeitung", where Telemax was published until October 29, 2016. In the night of December 26th to 27th, 2016, Löffler died after a short, serious illness.

Robert Löffler was buried in the Gersthofer Friedhof in Vienna in an honorary grave (group L, number 29).

As “probably the most unknown celebrity in the country”, Löffler wrote philosophical reflections on the day, which referred “somehow” and with mild irony to broadcasts on the ORF, and rather criticized language. For a long time, the “Telemax Diary” appeared in the Sunday supplement of the Kronen Zeitung , which was much more extensive than the daily newspaper glossary.

“As the intellectual fig leaf of Austria's most widely read tabloid, Robert Löffler has an exotic special position. Even the esteemed Max Goldt praises him for his stylistic delicacy and thematic self-sufficiency. Which spoonbills in the classical properties feature would make no bad figure. "

The author was awarded the Nestroy Ring of the City of Vienna in 1983 , and in 1991 he received the Gold Medal of Honor of the City of Vienna .

His longtime colleague Susanne Heinrich paid tribute to his intellectual, philosophical and ironic texts in an obituary published in the Kronen Zeitung :

“Every column is a little masterpiece that he personally supervised from the first word to the last proofreading. Among his countless fans are many celebrities such as the cabaret artist Josef Hader (he is also a graduate of the Melker Stiftsgymnasium, which connects!), Who enjoyed the appreciation of Löffler. And it made Löffler proud that the young colleague read his texts on stage. He was proud, but again not so 'cocky' that he would have accepted his invitation to a reading. "

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Works

• Robert Löffler: Well behaved - half won! Edited and published by the Association of Austrian Banks and Bankers, Vienna without year [1964], without ISBN (paperback, 112 pages).
• Telemax: television primer. Kurt Wedl Publishing House, Melk, Vienna 1964.
• Robert Löffler: Warning against unilateral use of the head. Happy comments from Telemax. Edited and selected by Peter Eisler, foreword by Gerd Bacher; Christian Brandstätter Verlag, Vienna 1983, ISBN 3-85447-056-8 .
• Telemax: Dear people. 63 pleasant remarks from Robert Löffler. Verlag Niederösterreichisches Pressehaus, St. Pölten, Vienna 1989, ISBN 3-85326-893-5 .
• Robert Löffler: Telemax diary. Preface by Alois Brandstetter. Kremayr & Scheriau, Vienna 1993, ISBN 3-218-00577-9 .
• Robert Löffler: Dear people. 83 new pleasing comments. Preface by Josef Hader. Verlag Niederösterreichisches Pressehaus (NP-Buchverlag), St. Pölten, Vienna, Linz 2002, ISBN 3-85326-512-X .

Posts in:

• Shaken collecting rhymes. Introduction by Robert Löffler alias Telemax. Christian Brandstätter Verlag, Vienna 1993, ISBN 3-85447-481-4 (preface only).
• Daniel Spitzer: Viennese walks 2. With an afterword by Robert Löffler. Edition Wien, Vienna 1987, ISBN 3-85058-005-9 (only afterword).

Web links

• Literature by and about Robert Löffler in the catalog of the German National Library

Individual evidence

1. ^ "Telemax": "Krone" columnist Robert Löffler has died . APA report on derStandard.at , December 27, 2016, accessed on December 27, 2016.
2. ↑ Robert Löffler: Telemax Tagebuch , Kremayr & Scheriau 1993.
3. ^ Chronicle of the Association of Graduates and Friends of the Melk Abbey High School . ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Alumni Association of the Stiftsgymnasium Melk , April 15, 2016, accessed on December 27, 2016 (pdf; 41 kB). 
4. ↑ Gerd Bacher: Who is Robert Löffler? In: Robert Löffler: Warning against unilateral use of the head. Happy comments from Telemax . Christian Brandstätter Verlag, Vienna 1983, ISBN 3-85447-056-8 , p. 5.
5. ↑ Book cover texts 1983 and 2002
6. ↑ Text of editorial amazon.at
7. ↑ Kronen Zeitung of December 28, page 86.