Rose Marie Bravo

Rose Marie Bravo (born January 13, 1951 ) is an American executive who became known as the head of various large fashion companies. She is currently Vice-Chairman of the Board of Directors of the British company Burberry , which she headed from 1997 to 2006.

Bravo was the daughter of an Italian hairdresser with her own salon in New York City and attended the Bronx High School of Science and Fordham University in the Bronx . After completing her cum laude degree in English literature, she gained experience in the fashion business as a buyer for the Abraham and Strauss department store in Long Island in 1971, Macy’s in 1974 and, after its purchase from I. Magnin , until the bankruptcy of Macy’s in 1992. After five Years as the boss at Saks Fifth Avenue , Burberry choseto recruit her as Chief Executive, where she launched a major renewal process.

The commitment of Kate Moss as an advertising medium and the hiring of the designer Christopher Bailey, who was then employed by Gucci , also contributed to the success of their strategy . The product range has been greatly expanded, and the newly created perfume division in particular met with great customer response.

Burberry succeeded in entering the US market under Bravo's aegis. Sales doubled from $ 470 million to $ 1 billion. The same applies to profits, for example profit doubled to 115 million US dollars in the six months prior to September 30, 2003.

As a result of her successful work at Burberry, she was recognized as one of the most influential women in business. The Wall Street Journal named her in 2004 in its list of 50 outstanding female business leaders , and in 2004 and 2005 she was ranked 13th among the 50 most powerful women in business outside the United States, according to the paper.

In 2005, Burberry announced that Bravo was leaving her post to former Liz Claiborne manager Angela Ahrendts . After their six-month induction phase, Bravo took over the role of deputy managing director in mid-2006.

Individual evidence

1. ^ Susanne Dräger: Money Maker: Bravo, Rose Marie. In: Focus Online . May 10, 2001, Retrieved October 14, 2018 . 
2. ↑ ^{a b} Kristine Zimbalist: Women in Fashion: Rose Marie Bravo. The Power List, # 1. , Time Magazine
3. ^ Postcards from the Digital Age , November 16, 2004
4. ↑ BusinessWeek online: The Best Managers of 2003 , January 12, 2004
5. ↑ Archived copy ( memento of the original from February 1, 2013 in the web archive archive.today ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. 
6. ↑ Fortune : Most Powerful Women in Business ( Memento of the original from February 26, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . 

Web links

• Mammon Interview: Bravo encore at Burberry , Observer - The Guardian, June 2, 2002