Rosel Heim

Rosel Heim (born November 17, 1902 in Achern ; † November 14, 1992 in Löffingen ) was one of the first and most successful beauticians to develop, produce and design their own products. She criticized the negative sides of mass cosmetics and promoted the idea of ​​cosmetics that take into account “the mental, emotional and physical structure of the individual”. She was passionately committed to the profession of beautician, founded a professional association for this purpose and was the face of German cosmetics for many years in the media .

Life

Rosel Heim was born as Rosel Wölfle as the youngest of three siblings. Her father was a bathroom worker , her mother a hairdresser . Her parents ran a hair salon. Rosel Heim began her professional training in 1920 as a trainee at the Klär und Schliemann hairdresser in Karlsruhe. There she came into contact with cosmetic preparations and cosmetic applications for the first time. She worked in her parents' salon and also as a trainee in other positions, but did not complete her training as a hairdresser. From 1925 she worked for Helene Pessel in Vienna , who at that time was already manufacturing and selling her own cosmetic products. She attended the Reichalda cosmetics school in Berlin and received her diploma as a cosmetician in 1927. She stayed in Berlin and worked for Elise Bock in her cosmetics institute Jofrina . During this time she learned to design, manufacture and use her own cosmetic preparations.

After the death of her mother, Heim returned to Achern in 1930 to continue running the parental salon with her brother. A second salon was opened in Achern. In 1931 she married the master hairdresser Otto Heim and from 1932 worked again more closely with Elise Bock. In 1935 she developed the first care series called "Rosel Heim". In the same year she developed the “Fuvana mask” - later the “golden mask” - together with R. Strebel and the Fuva company in Munich . In 1935 the first Rosel home cosmetics institute was opened in Baden-Baden , Lange Strasse 17.

Rosel Heim trained as a make-up artist with Fernand Aubry in Paris in 1937 and in 1939 obtained the cosmetics diploma from the West End Academie , London .

In 1939 the "Rosel Heim Institute" was opened in Stuttgart at Königstrasse 35, which was destroyed in an air raid in 1944. In 1945 the "Rosel Heim Cosmetic Institute" in Baden-Baden, Lange Strasse 17, was reopened. In 1949 their cosmetic products were manufactured by Walter Friedmann's company Sans Soucis on the basis of a license agreement. From 1950 Heim made numerous national and international lecture tours. Heim became the first president of the first professional association for beauticians in Baden-Baden, established in 1951. In 1951 the "Lindauer Kreis", an international working group for cosmetics, was founded.

In 1953, Rosel Heim was the only German beautician to receive an invitation to the Cidesco Congress in Milan . At the invitation of Curt Götz and Valérie von Martens , a lecture tour to the USA followed in 1954 . a. to New York , Columbia University .

In 1956 the “House of Beauty” was opened in Baden-Baden as a center for training and further education. In 1958 Heim bought the “Molkenkur” in Baden-Baden and made it a meeting place for international cosmetics. In 1969 she was made an honorary member of the Federal Association of German Beauticians and in 1977 received the Federal Cross of Merit for her life's work .

In 1982 the brands "Sans Soucis" and "Rosel Heim" were separated and in 1984 the brand "Rosel Heim nature + science" was founded. In 1990, together with her daughter, she developed a new working method in cosmetics, regulative skin therapy .

In 2000, the city of Baden-Baden erected a bust in front of the whey cure in her memory.

literature

• Rosel Heim (author); Dominic Schüler (Ed.): Autobiography. Kairos-Verlag, Tübingen 2000, ISBN 978-3-920523-00-2 ; 2nd edition, 2007
• Between the soup kitchen and the avenue. Women's stories from Baden-Baden. Equal Opportunities Office of the City of Baden-Baden, Baden-Baden 2007, ISBN 978-3-00-023138-4

Web links

• Rosel Heim in the Internet Movie Database (English)
• Website of the Rosel Heim company

Individual evidence

1. ↑ Rosel Heim, natural esthetician | State Gazette BW. Retrieved March 22, 2019 . 
2. ^ Rika Wettstein: Rosel Heim (1902-1992). In: BADEN-BADEN the ultimate city guide. Wolfgang Peter, Baden-Baden, accessed on March 22, 2019 . 

Picture gallery

		Rosel Heim bust in front of the whey cure in Baden-Baden
		Inscription of the Rosel Heim bust in front of the Molkenkur in Baden-Baden