Look at!
Look at! ( Spelling : LOOK AT! ) Is a joint initiative of the Federal Ministry for Family, Seniors, Women and Youth , the public broadcasters Das Erste and ZDF and the AOK Federal Association . The initiative was first launched in 2003 under the motto LOOK OUT! What your kids are doing launched. Since 2013 the motto has been LOOK OUT! What your child does with Media. The Federal Ministry for Family, Seniors, Women and Youth works together with the partners of the initiative to support parents and carers in questions of media education with information and advice, so that children can develop their media skills in age-appropriate use of media.
The technical background of the media advisor is provided by the two specialist advice centers JFF and jugendschutz.net and the SCHAU-HIN! Advisory Board. The specialist advice centers and the members of the advisory board review recommendations and tips and help to deal with new topics in a professional manner.
In addition, LOOK AT works! with the two media educators Kristin Langer and Dr. Iren Schulz, who are the initiative's media coaches.
Goal setting
The initiative aims to sensitize parents, educators and the general public to the use of media by children and young people between the ages of three and thirteen. Parents should be supported in accompanying their children in the use of media - according to the motto understanding is better than prohibition. LOOK AT!
Online, print and TV campaigns are carried out across Germany. Since 2013, the initiative has been publishing its spots with the invitation to LOOK! - What your child does with media ; the logo was also changed.
- Previous logos
first logo
Logo with new motto 2013
Logo 2017
partner
The Federal Ministry for Family, Seniors, Women and Youth is working on this initiative with the following partners, among others:
- the TV station ARD ( Das Erste )
- the TV station ZDF (Second German Television)
- the AOK federal association
Further collaborations and ambassadors
- Testimonials of the project are Fatih Çevikkollu , Gundula Gause , Jörg Pilawa , André Gatzke and Tim Mälzer .
- the German Library Association
- the initiative office "Growing up well with the media"
- the AOK
- the professional association of paediatricians e. V. (BVKJ)
- the professional association for child and adolescent psychiatry, psychosomatics and psychotherapy in Germany e. V. (BKJPP)
- the New Education Working Group (ANE)
- the Federation of Turkish Parents' Associations in Germany (FÖTED)
Former partners
- the magazine Hörzu
- Vodafone
- the magazine TV Spielfilm
Special offers
The special offers include, among others
- a website
- three newsletters
- the podcast #GameOfPhones with Robin Blase
- an interactive media quiz encourages testing of media knowledge
- Publications in the fields
- two media coaches: Kristin Langer and Dr. Iren Schulz
- the initiative atlas with over 60 initiatives in the field of media education
- Two-page media letters for parents with facts and tips on different age groups
- regular webinars "digital parents evenings"
- Look at! GmbH (Ed.): Look! what your kids are doing . 2003, OCLC 85731509 (irregularly published brochures).
reception
“The Internet is often difficult for parents to grasp. Some don't know their way around well and want to find out more first. It is therefore imperative that they be interested in what their children are doing online. "
Awards
- 2013: Marksetter (Signsaward) in the category: “Commitment in communication”.
- January 23, 2015: “Take a look! What your child does with the media ”received the German PR Prize in the“ Opinion Markets: Public Affairs and Social Policy ”category.
- August 30, 2015: Award-winning locations in the Land of Ideas, a prize for pioneering projects from the categories of science, environment, society and education from the initiative Germany - Land of Ideas .
See also
Web links
- Homepage on schau-hin.info
- Publication of the initiative in Turkish on schau-hin.info
Individual evidence
- ↑ a b LOOK AT! - What your child does with Media. Federal Ministry for Family, Seniors, Women and Youth, June 6, 2019, accessed on April 16, 2020 .
- ↑ Advisory Board - LOOK AT! Retrieved April 16, 2020 .
- ↑ Media coaches - LOOK AT! Retrieved April 16, 2020 .
- ↑ Ambassador on schau-hin.info
- ↑ dbv - Take a look! Deutscher Bibliotheksverband eV, 2015, accessed on May 10, 2016 .
- ↑ Partner of the “Growing up with the media” initiative. Retrieved October 26, 2017 .
- ↑ Strengthening the media competence of families - AOK cooperates with “SCHAU HIN!” (PDF) AOK Federal Association press office, November 18, 2014, accessed on October 26, 2017 .
- ↑ SCHAU HIN! Website: Cooperation partner of the SCHAU HIN! What your child does with Media. Retrieved October 26, 2017 .
- ↑ LOOK AT! An initiative by HÖRZU and the Federal Ministry for Family, Seniors, Women and Youth, in partnership with ARD and Intel. presseportal.de, May 15, 2003, accessed on May 12, 2019 .
- ↑ seu2.cleverreach.com
- ↑ An overview of media use - Media coach column - LOOK AT! Retrieved August 29, 2019 .
- ↑ schau-hin.info
- ↑ Podcast #GameOfPhones
- ↑ Media quiz to media quiz
- ↑ a b Materials - LOOK! Retrieved April 16, 2020 .
- ↑ Digital parents' evening: photos of children on the net - LOOK AT IT! Retrieved August 29, 2019 .
- ↑ Parents, Children and the Net ( Memento of February 8, 2012 in the Internet Archive ) at wdr.de, accessed on February 10, 2012.
- ↑ Signsetter 2013. signs-award.de, 2013, accessed on May 12, 2019 .
- ↑ Protection of minors in the media: German PR Prize for “Schau hin!” Second German Television (ZDF), accessed on May 10, 2016 .
- ↑ LOOK AT! What your child does with Media. - Land of ideas - Germany. land-der-ideen.de, August 30, 2015, accessed on May 12, 2019 .