SinnerSchrader

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SinnerSchrader Aktiengesellschaft

logo
legal form Corporation
founding 1996
Seat Hamburg , GermanyGermanyGermany 
management Matthias Schrader ,
( Chairman of the Management Board )
Frank Riemensperger,
( Chairman of the Supervisory Board )
Number of employees 543 (2017/2018)
sales 64 million euros (2017/2018)
Branch Internet and e-commerce
Website sinnerschrader.ag
As of June 30, 2018

SinnerSchrader is a digital agency with headquarters in Hamburg . It is one of the leading companies in the industry. SinnerSchrader was founded in 1996, has been listed on the stock exchange since 1999 and has offices in Hamburg, Berlin, Frankfurt am Main, Munich and Prague . The agency has been part of Accenture Interactive since April 2017 .

SinnerSchrader's focus is on the strategy, creation and development of digital products and services. The agency's clients include Allianz , Audi , Comdirect , Tui , Unitymedia and Volkswagen . Since 2006, SinnerSchrader has been organizing the “NEXT Conference”, one of the most important industry meetings for the digital economy .

history

In 1996 Oliver Sinner (born on September 3, 1968 in Grömitz ) and Matthias Schrader founded the company as a company under civil law . About a year later, it was converted into a limited liability company and finally into a public company in 1999 to facilitate the involvement of outside investors. The head office was set up in the former Johannes Krause tannery machine factory in Hamburg-Ottensen . Electronic trading was a focus of SinnerSchrader's business .

In order to finance further growth, SinnerSchrader went to the Frankfurt Stock Exchange in November 1999 . As a result, the company earned around 28 million euros, some of which were distributed back to shareholders after the dot-com bubble burst . SinnerSchrader was hit hard by the collapse of the Neuer Markt: Sales collapsed, although the company's continued existence was never endangered due to sufficient liquidity . SinnerSchrader reacted to the industry crisis with downsizing and short-time work , among other things . In 2002 Oliver Sinner left the company.

The savings program had an effect, and SinnerSchrader was in the black for the first time in the 2004/2005 financial year. The company's survival after the dot-com bubble is therefore considered exemplary of the former new economy . Regardless of this, SinnerSchrader was included in the 2005 ranking of the largest capital destroyers by the German Association for Protection of Securities Holdings, which SinnerSchrader, however, questioned due to its unclean methodology.

In the following years, e-commerce remained an important business area for SinnerSchrader. The company used the global financial crisis from 2007 to grow through acquisitions. Furthermore, an advertising agency was founded in 2010 that specialized in brand communication in the digital space. In 2012 it received the Red Dot Design Award in the communication category for its brand identity. In the 2010s, SinnerSchrader expanded its range of services to include other areas such as business intelligence and data management . The company became the leading agency in the “Business Transformation” segment in the ranking of the German Digital Economy Association . In 2017, the offering in the areas of data analytics and data science was expanded and the advisory area was established.

In 2017, the international management and technology consultancy Accenture announced that it would take over the majority of the shares in SinnerSchrader. The media commented positively on the move, as it enables Accenture to expand its digital competence and enables SinnerSchrader to grow further. The company is given the opportunity to strengthen its international presence and gain recognition worldwide. In a first step, Accenture Digital Holdings secured around 62% of the share capital and voting rights of SinnerSchrader and then increased its stake further. The new owners are aiming to squeeze out the minority shareholders. The business of Accenture Interactive and SinnerSchrader will be continued separately for a transitional period.

structure

SinnerSchrader location in Hamburg-Ottensen (2013)

SinnerSchrader is a stock corporation under German law . The main purpose of the company is the "development and implementation of concepts (including software) for the sale of goods or services via the Internet or other new media" and all related activities and investments. The SinnerSchrader share has been traded in the Prime Standard of the German stock exchange since 2003 . The company has applied for a change to the General Standard . In November 2017, 65.9% of the shares were owned by Accenture. The capital management company Hansainvest accounted for 5.2% and the investment company Sparta for 2.2%. The remaining shares (26.7%) were free float .

The Board of SinnerSchrader is according to the statute of at least two people. Company founder Matthias Schrader (Chairman) and Thomas Dyckhoff as CFO are currently on the committee. The Supervisory Board is made up of three people: Frank Riemensperger is chairman, Philip W. Seitz and Daniel Schwartmann are simple members.

The scope of consolidation of SinnerSchrader included 2016/2017 seven companies during the year. As the most important business unit, SinnerSchrader Germany is responsible for business in the home market. There is another regional office in the Czech Republic . The subsidiaries in Great Britain and the Netherlands have no operating business.

SinnerSchrader Commerce specializes in electronic commerce, SinnerSchrader Content on content-geared communication and SinnerSchrader Swipe on mobile offers such as apps. SinnerSchrader, with its subsidiaries and holdings, forms the so-called SinnerSchrader Group, which in turn is part of Accenture Interactive. The company's shares are held by Accenture Digital Holdings. There is a control and profit transfer agreement .

conference

Next Conference 2017 in Schmidts Tivoli

In 2006, SinnerSchrader launched the Next Conference on the occasion of a company anniversary. The event deals with the effects of technological innovations on human behavior and the resulting consequences for companies and society. The Next Conference developed into an important meeting of the Internet industry. The main focus is on artificial intelligence , product design and consumer behavior .

From 2010 the Next Conference took place in Berlin. In 2015 she returned to Hamburg. Since then, SinnerSchrader has been organizing the event together with the communication agency Faktor 3 as part of the Reeperbahn Festival . Well-known speakers in recent years include Tim Ferriss , Bruce Sterling , David Weinberger and Stephen Wolfram .

Web links

Commons : SinnerSchrader  - Collection of Images

Individual evidence

  1. ↑ a b Annual Report 2017/2018. (pdf) In: sinnerschrader.ag. Retrieved October 13, 2019 .
  2. ↑ Business register. Bundesanzeiger Verlag, accessed on April 1, 2018 .
  3. ↑ Heiner Schmidt: What the creative people in Hamburg do . In: Hamburger Abendblatt . December 22, 2016, p. 6 .
  4. ↑ Internet Agency Ranking 2018. Bundesverband Digitale Wirtschaft (BVDW), accessed on May 7, 2018 .
  5. ↑ a b Manfred Engeser: Without socks on the stock exchange . In: Hamburger Abendblatt . December 30, 1999, p. 20 .
  6. ↑ a b What we do. Accessed April 22, 2018 .
  7. ↑ Accenture buys the internet company SinnerSchrader. In: Spiegel Online. February 20, 2017, accessed April 1, 2018 .
  8. ^ Matthias Schrader. In: Hamburger Abendblatt. March 22, 2018. Retrieved April 22, 2018 .
  9. ↑ a b Holger Schellkopf: The work of the transformer. In: Advertise & Sell. September 4, 2017, Retrieved May 7, 2018 .
  10. ↑ a b Ania Kozlowska: Destination Check: Next Conference 2017. In: Netzpiloten Magazin. September 26, 2017. Retrieved May 7, 2018 .
  11. ↑ How is Oliver Sinner doing? welt.de, accessed on March 17, 2020
  12. ↑ Sales prospectus . (PDF) SinnerSchrader, October 29, 1999, accessed on April 1, 2018 .
  13. ↑ Gisela Schütte: Hamburg's historic factory halls are experiencing a renaissance. In: The world. December 3, 1999, accessed April 1, 2018 .
  14. ↑ SinnerSchrader helps with sales on the Internet . In: Welt am Sonntag . September 26, 1999, p. 79 .
  15. ↑ Melanie Wassink: Money rain at SinnerSchrader. In: Hamburger Abendblatt. November 8, 2004, accessed April 1, 2018 .
  16. ↑ Oliver Sinner gets out. In: Handelsblatt. July 18, 2002, accessed April 1, 2018 .
  17. ↑ SinnerSchrader must register short-time work . In: Financial Times Germany . July 2, 2002, p. 4 .
  18. ↑ Christian Rickens: Departure of a founder. In: Manager Magazin. July 18, 2002, accessed April 1, 2018 .
  19. ↑ SinnerSchrader shares need more for a comeback. In: Frankfurter Allgemeine Zeitung. July 13, 2005, accessed April 1, 2018 .
  20. ↑ SinnerSchrader looks over the zero line . In: Börsen-Zeitung . July 14, 2005, p. 13 .
  21. ↑ Hasnain Kazim: When the big bubble burst. In: Spiegel Online. October 25, 2007, accessed April 1, 2018 .
  22. ↑ Thorsten Kramer: SinnerSchrader doubts DSW list . Criticism of the ranking of the greatest destroyers of value. In: Financial Times Germany . February 22, 2005, p. 19 .
  23. ↑ The next wave in e-commerce . In: Börsen-Zeitung . November 29, 2006, p. 12 .
  24. ↑ SinnerSchrader is growing thanks to good business in online trading . In: Hamburger Abendblatt . November 10, 2010, p. 26 .
  25. ↑ Kathrin Fichtel: SinnerSchrader grows through acquisitions . In: Hamburger Abendblatt . November 6, 2009, p. 28 .
  26. ↑ Kathrin Fichtel: SinnerSchrader founds advertising agency . In: Hamburger Abendblatt . February 10, 2011, p. 26 .
  27. ↑ Red Dot Design Award for Haasenstein. SinnerSchrader, June 29, 2012, accessed on May 7, 2018 .
  28. ↑ Virtual cable puller . In: Börse Online . April 10, 2014, p. 25 .
  29. ↑ Internet Agency Ranking 2016. Bundesverband Digitale Wirtschaft (BVDW), 2016, accessed on May 7, 2018 .
  30. ↑ Marc Bartl: Martin Holtschneider is Head of Analytics and Data Science at the digital agency SinnerSchrader. In: Kress. January 27, 2017, accessed April 22, 2018 .
  31. ↑ Anja Janotta: This is how it works at… SinnerSchrader. In: Advertise & Sell. March 27, 2018, accessed May 7, 2018 .
  32. ↑ SinnerSchrader: Accenture grabs German digital agency. In: Handelsblatt. February 20, 2017, accessed April 1, 2018 .
  33. ↑ Marco Saal: Digital agencies: Accenture swallows Sinner Schrader. In: horizon. February 20, 2017, accessed April 1, 2018 .
  34. ↑ Volker Schütz: A comprehensible step. In: horizon. February 20, 2018, accessed April 1, 2018 .
  35. ↑ Accenture expands internet agency business . In: Börsen-Zeitung . February 21, 2017, p. 7 .
  36. ^ Catrin Bialek: Culture of the Internet giants . In: Handelsblatt 10 . April 10, 2017.
  37. ↑ Harald Willenbrock: The long farewell . In: Brand Eins . No. 10 , 2017, p. 120-129 .
  38. ↑ Accenture buys the internet company SinnerSchrader. In: Spiegel Online. February 20, 2017. Retrieved April 22, 2018 .
  39. ↑ "The name Sinner-Schrader will disappear" . In: Hamburger Abendblatt . May 4, 2017, p. 7 .
  40. ^ Articles of Association. (PDF) SinnerSchrader, February 2, 2017, accessed on April 1, 2018 .
  41. ^ Frankfurt Stock Exchange. Retrieved April 1, 2018 .
  42. ↑ SinnerSchrader decides to move from Prime Standard to General Standard. SinnerSchrader, April 10, 2018, accessed on May 7, 2018 .
  43. ↑ a b c d Annual Report 2016/2017. (PDF) SinnerSchrader, p. 26 , accessed on April 1, 2018 .
  44. ^ Company Acquisition Document Library. Accenture, accessed April 1, 2018 .
  45. ↑ Herbert Braun: Ich-Netze: The German Web 2.0 scene is debating the online future. In: c't magazine. May 29, 2006, accessed April 1, 2018 .
  46. ↑ Jessica Becker: Next: Digital conference returns to Hamburg. In: horizon. February 4, 2015, accessed April 1, 2018 .
  47. ↑ Frank Kemper: Next Conference moves back to Hamburg. In: Internet World Business. February 4, 2015, accessed April 1, 2018 .
  48. ↑ Tim Ferriss. In: Next Conference. Accessed May 7, 2018 .
  49. ↑ Markus Böhm: Three tips for predicting the future. In: Spiegel Online. November 11, 2017, accessed May 7, 2018 .
  50. ^ David Weinberger. In: Next Conference. Accessed May 7, 2018 .

Coordinates: 53 ° 33 '25.6 "  N , 9 ° 55' 34.4"  E