Social management

Social management is the management of organizations / companies in the social economy and non-profit areas, e.g. B. local authorities , a charity , a youth welfare office , association etc.

The tasks of social management have traditionally been performed by social workers , social pedagogues , pedagogues , psychologists without any further management knowledge or by lawyers and business administrators - often without any closer reference to the social area. As an independent professional title at university and college level, there was the Diplom-Sozialwirt . Social management links management with socio-educational and psychological knowledge. Social management was a theme in the 1980s and at that time related to questions of person-oriented leadership, motivation and goal setting.

term

In today's understanding, social management includes all management functions that are necessary for the management of social and / or non-profit organizations . From the business administration finance social organizations mission statement and concept development, to public relations , public relations , urban and social marketing, organizational development, human resource development , human resource management , project management , quality development and other disciplines taken over the management.

In contrast to management in other economic areas (e.g. sports management or media management ), social management takes into account numerous peculiarities of organizations in the social sector: the service character of social enterprises, the peculiarities of non-profit organizations and in particular welfare , the close integration into the law as well as the character of the services as merit goods . With the increasing spread of private commercial providers, social management is also referred to as management of the social economy companies. Against this background, social management can also be understood as a so-called special business administration for social enterprises or companies.

Some authors also understand social management as management with special consideration of people and human relationships in terms of human resources . However, this understanding does not apply specifically to social services organizations.

The approach of systemic social management takes particular account of the aspects of emotions, meaning and relationships, because when providing social services, the focus is on creating professional, empathic and trusting relationships with the service recipients. Systemic social management is based on the assumption that employees can only relate to clients in an unreserved, appreciative and empathic relationship if these values ​​are also reflected in the culture of interaction between management and employees.

education

Social management is also offered as a social science degree, which is aimed at social workers, social pedagogues, pedagogues and similar professional groups who qualify for management tasks in social organizations and management tasks in the social economy and the public service . The four to five semester course is usually offered as a postgraduate course and usually ends with the academic degree "Master of Arts" or "Master of Social Management MSM". With regard to the study options, it is noticeable that an undergraduate degree in social management is primarily possible at universities of applied sciences, while the subject is hardly anchored at universities. In addition to the possibility of studying, various social management topics can also be learned while working in the form of further training. The Caritas Association has an extensive range of further training courses on the subject of social management.

Germany

In Germany, for example, courses in social management offer the following courses.

• Rhenish Friedrich Wilhelms University of Bonn . With the master’s degree “Master in Social Services Administration”, graduates receive access to higher civil service and the right to do a doctorate.

• Baden-Wuerttemberg Cooperative State University Heidenheim . With the “ Bachelor of Arts ” graduates receive a degree as a state-recognized social pedagogue and, after an examination at the Chamber of Commerce and Industry, the degree as a state-recognized business economist.
• SRH Fernhochschule
• University of Applied Sciences Emden / Leer in Emden
• University of Vechta
• Nordhausen University
• Heilbronn University in Künzelsau
• Niederrhein University of Applied Sciences in Mönchengladbach
• Münster University of Applied Sciences
• FOM nationwide
• Evangelical University for Social Work in Dresden
• Leuphana University of Lüneburg
• Leadership academy for church and diakonia in Berlin
• Ostfalia University of Applied Sciences in Wolfenbüttel
• Evangelical University of Nuremberg
• Coburg University
• Catholic Foundation University Munich
• Westfälische Wilhelms-Universität Münster

Austria

In Austria there are higher vocational schools that specialize in social management. It concerns the CPR social management , which are sponsored by Caritas . These schools are private schools with public rights. Schools of this type are located in Vienna , Graz , Klagenfurt and Salzburg and can be attended by students after the lower grades. The University of Applied Sciences Upper Austria offers a degree in social management in Linz. The Academy for Social Management in Vienna offers part-time courses for managers in the social field.

literature

• Herbert Bassarak, Armin Wöhrle (ed.): Social economy and social management in German-speaking countries. Inventory and perspectives. Verlag Ziel, Augsburg 2008, ISBN 978-3-940562-19-7 .
• Marlies W. Fröse (Ed.): Management of social organizations. Contributions from theory, research and practice - the Darmstadt management model . Haupt Verlag, Bern 2005, ISBN 3-258-06877-1 .
• Gerd Gehrmann, Klaus D. Müller: Management in social organizations . Walhalla and Pretoria, Regensburg 2006, ISBN 3-8029-7443-3 .
• Gregor Hensen, Peter Hensen (ed.): Health and social management. Kohlhammer Verlag, Stuttgart 2011, ISBN 978-3-17-021347-0
• Michael Mroß: Management in the Social Economy - Compact. 00 cp-Verlag, Leipzig 2014, ISBN 978-1-4959-7428-1
• Joachim Merchel: Social Management. An introduction to the background, requirements and design perspectives of management in social work institutions . Juventa, Weinheim 2006, ISBN 3-7799-1829-3 .
• Herbert Schubert: Social Management. Between profitability and professional goals . Verlag für Sozialwissenschaften, Wiesbaden 2005, ISBN 3-531-14613-0 .
• Fasching, H .; Lange, R. (2005). Manage socially. Basics and positions of social management between preservation and radical change. Bern-Stuttgart-Vienna: main.

Web links

• Introduction to social management (PDF file; 476 kB) (not available)
• http://www.aww-brandenburg.de/leseproben/2-020-0100-1.pdf (PDF file; 370 kB) (error page)
• sozialmanagement-studium.de → Social Management (Studienüberblick_Deutschland with Google Maps)
• Federal working group of university lecturers in social management / social economy
• International Working Group on Social Management / Social Economy
• Association for social economy
• Technical school for social management (Protestant-oriented, Switzerland)

Individual evidence

1. ↑ Archived copy ( Memento of the original from May 14, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
2. ↑ Archived copy ( Memento of the original from September 4, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
3. ↑ Archived copy ( memento of the original from March 23, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
4. ↑ https://www.mobile-university.de/bachelor/sozialmanagement/
5. ↑ http://www.hs-emden-leer.de/fachbereich/soziale-arbeit-und-gesundheit/studiengaenge/sozialmanagement.html
6. ↑ http://www.uni-vechta.de/studium/studienangebote/studiengaenge/bachelor-dienstleistungsmanagement-schwerpunkt-soziale-dienstleistungen/
7. ↑ Archived copy ( Memento of the original from May 21, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
8. ↑ https://www.fh-muenster.de/studium/service/studiengang/sozialmanagement_master.php  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.  
9. ↑ http://www.ehs-dresden.de/index.php?id=40
10. ↑ http://www.leuphana.de/master-sozialmanagement-berufsbegleitend.html
11. ↑ http://www.fa-kd.de/
12. ↑ www.ostfalia.de. In: www.ostfalia.de. Retrieved February 29, 2016 . 
13. ^ Evangelical University of Nuremberg - Home page with current news and events. In: www.evhn.de. Retrieved October 6, 2016 . 
14. ↑ http://www.ksh-muenchen.de/hochschule/studienangebote/
15. ↑ http://www.wwu-weiterbildung.de/npm/
16. ↑ Archived copy ( Memento of the original from May 20, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
17. ^ Academy for Social Management. Retrieved March 27, 2018 . 
18. ↑ Harald Fasching, Reingard Lange Ed .; with a follow-up by Carlo Knöpfel: Social management: Basics and positions of social management between preservation and radical change . Ed .: Fasching, Harald, Lange, Reingard. 1st edition Haupt, Bern 2005, ISBN 3-258-06814-3 .