Tom Buschardt

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Tom Buschardt (born February 8, 1966 in Cologne ) is a German publicist and media trainer.

Tom Buschardt

Career

After graduating from the Hansagymnasium in Cologne , Buschardt completed his military service in the Air Force's press center , worked for the Kölnische Rundschau for four years and volunteered at the Rommerskirchen / medien-informationsdienst publishing house in Rolandseck , where he then worked as an editor and later as head of the radio department. He worked for programs for ARD and was temporarily employed as an editor at WDR2 and Deutsche Welle before moving to the Deutsche Welle Academy . He worked as a freelancer in the newsroom of RTL Aktuell and private radio programs in North Rhine-Westphalia , including Radio Köln , Radio Bonn / Rhein-Sieg , and Radio Leverkusen .

activity

Buschardt works as a media trainer , publicist , journalist and moderator. He specializes in crisis communication and public relations . Buschardt was a lecturer for the FAZ Institute , the RTL Journalist School for TV and Multimedia , the Heidelberg Communication Initiative and a member of the Deutsche Welle training committee. For the Deutsche Welle Academy he has been working at the Foreign Service Academy since 2004 as a lecturer in the areas of interviews and crisis interviews. He coaches politicians and board members for public appearances and advises companies on crisis communication. He was media advisor for the management of Nick Heidfeld and press spokesman for the Cologne Crocodiles in the German Football League . He appears as a speaker at specialist congresses and is a lecturer at the German Academy for Change and Communication. In manager magazine he published since 2015 as a guest author in our opinion-makers . At the Institute for Communication Management (Faculty of Management, Culture and Technology) of the Osnabrück University of Applied Sciences , he will hold a block seminar on the subject of "Media and media actors in pandemic times" in the 2020 fall semester.

Publications

In addition to industry-specific publications, he wrote a crime thriller for Rattenpack (Emons-Verlag, Cologne) and for the travel guide 1000 Places to see before you die - Germany, Austria, Switzerland. (Ullmann-Verlag). In the 2014/2015 Juracon yearbook , he analyzed the relationship between journalists and lawyers when reporting from German courts.

Publications

  • The press release. - A guide to successful public relations, Schulz, Starnberg 2001, ISBN 3-796204-93-7 .
  • The press release. - Content, Form, Practice, Luchterhand, Cologne, 2002, ISBN 3-472052-14-7 .
  • Public relations: radio, 2nd edition. VISTAS Verlag Berlin, 2002 ISBN 3-891583-26-5 (1st edition 1998).
  • Guide to freelance journalists, 4th edition. VISTAS Verlag, Berlin, 2003, ISBN 3-891583-62-1 .
  • Feedback - Optimizing Communication, 2nd edition. VISTAS Verlag, Leipzig, 2016, ISBN 978-3-89158-617-4 (1st edition 2015).
  • Repartee through anger-fasting, VISTAS Verlag, Leipzig, 2017, ISBN 978-3-89158-630-3
  • Why we have to relearn communication, VISTAS Verlag, Leipzig, 2019, ISBN 978-3-89158-655-6

Trivia

Buschardt operates the podcast "Mor (d) bide Stories" with his own short thrillers, which he speaks himself.

Web links

Individual evidence

  1. ↑ Tom Buschardt at KressKöpfe (accessed on September 22, 2015)
  2. ↑ Expert interview at SWR info on the communication strategy during the rail strike (accessed on August 12, 2015)
  3. ↑ Expert interview at HR info on the Chancellor's Corona address (accessed on March 20, 2020)
  4. ^ Article in manager magazin on crisis communication by the federal government (accessed on March 20, 2020)
  5. ↑ Lecturer directory Initiative Kommunikation ( Memento of the original from October 22, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (accessed on August 31, 2015) @1@ 2Template: Webachiv / IABot / www.ik-heidelberg.de
  6. ↑ manager-magazin.de of May 8, 2015: Crisis communication in the rail strike, coaches, drunkards, whistles , accessed on October 9, 2016
  7. ↑ Program of the 35th Munich Hazardous Substances and Safety Days (accessed on November 27, 2019)
  8. ↑ Tom Buschardt at the German Academy for Change and Communication (accessed on March 16, 2020)
  9. ^ Opinion maker directory from manager-magazin online (accessed on August 12, 2015)
  10. ↑ Entry Lecturer at Osnabrück University of Applied Sciences (accessed on August 27, 2020)
  11. ↑ Life in the subjunctive, article from Juracon yearbook 2014/2015 (accessed on August 22, 2020)
  12. ↑ Podcast "Mor (d) bide Stories on Apple Podcasts (accessed on August 22, 2020)
personal data
SURNAME Buschardt, Tom
BRIEF DESCRIPTION German journalist, coach and media trainer
DATE OF BIRTH February 8, 1966
PLACE OF BIRTH Cologne