Divimove

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Divimove GmbH

logo
legal form GmbH
founding 2012
Seat Berlin
management Tobias Schiwek, Nancy Julius, Christoph von Schwerin
Number of employees 240
Branch Online video, influencers, advertising
Website www.divimove.com
As of June 1, 2020

The Divimove GmbH is an international media company based in Berlin . Divimove runs Europe's largest influencer network with around 1,500 partners and 3.5 billion monthly video views and is also active in the production and marketing of web videos . The RTL Group has been the company's sole shareholder since December 2018 .

In addition to its headquarters in Berlin, Divimove has branches in Cologne , Amsterdam , Paris , Milan , Madrid , Copenhagen , Stockholm and Helsinki .

history

Divimove was founded in 2012 as a multi-channel network by Brian Ruhe, Sebastiaan van Dam and Philipp Bernecker. At the beginning of the company's activity, the business focused exclusively on the marketing of YouTube channels . These were supported in technical and creative ways.

In 2013, FremantleMedia invested in Divimove and became the majority shareholder in 2015. During the same period, Divimove opened further business areas, which among other things implemented offline projects with influencers such as book and music publications as well as live events and introduced advertising opportunities for brands. In addition to the classic marketing of products in the context of influencer videos , this primarily includes so-called branded channels, YouTube channels on which the content of a brand can be seen. Divimove also offers solutions for digital rights management .

The company hit the headlines in early 2017 when it split from YouTube creator Mert Ekşi over anti- gay comments . The Videodays , Europe's largest YouTuber festival, were also taken over in 2017 . In addition, Divimove doubled its number of employees from 55 to around 115 and opened its first international offices in the Netherlands (Amsterdam), France (Paris), Spain (Madrid) and Italy (Milan).

In October 2018 it was announced that Tobias Schiwek will take over the management of Divimove on January 1, 2019, replacing the founders of the company. At the same time to be acquired Bertelsmann owned RTL Group all company shares. Previously, Schiwek was part of the management of the UFA X digital studio , which was integrated into Divimove as part of the management change.

The company expanded again in 2019 and 2020. First, United Screens , an online video company and market leader in influencer marketing in the Scandinavian market, with offices in Finland (Helsinki), Sweden (Stockholm) and Denmark (Copenhagen), was merged with Divimove. In addition, Divimove took over the influencer marketing agency TUBE ONE Networks, which belongs to the Ströer Group . As of June 2020, the company has a total of 240 employees at nine international locations.

Productions

Divimove develops and produces influencer marketing campaigns as well as serial branded content and original formats for brands, broadcasters and platforms. For example, the company implements the YouTube series “IKEA Tips & Tricks” for IKEA Germany , in which IKEA employees give tips on furnishings. In addition, Divimove produces the Instagram format “OZON” for funk , the youth program of ARD and ZDF. "OZON" is moderated by Jakob Blasel , Fabian Grischkat and Pia Kraftfutter and deals with the topics of environmental protection and sustainability.

An influencer campaign by the company for the 2019 European elections attracted national attention . In YouTube videos and on their social media channels, influencers AlexiBexi , Kupferfuchs and Lisa Sophie Laurent dealt with European women's rights, environmental and internet politics and called for people to vote.

Artist

Divimove's influencer network includes around 1,500 web video producers from the fields of entertainment , comedy , music , gaming , technology as well as beauty and lifestyle . The best-known German partners include Bullshit TV , AlexiBexi , Joyce Ilg , Felixba , Space Frogs , Kim Gloss , Flying Uwe and BeHaind . On an international level, the company works with social media stars such as the well-known Dutch vlogger EnzoKnol, the Italian duo Me contro Te and the beauty influencer NikkieTutorials.

The network generates a reach of around 3.5 billion video views per month and thus reaches 450 million followers on social media .

Web links

Individual evidence

  1. "Shootrs": How UFA and Divimove want to build new YouTube stars ›Meedia. Retrieved December 24, 2017 .
  2. Christian Teevs: Speeddating: Do we invest with you or with me? In: Spiegel Online . December 3, 2012 ( spiegel.de [accessed December 24, 2017]).
  3. RTL Group: Fremantle Media cooperates with multi-channel network Divimove . In: HORIZONT . ( horizont.net [accessed December 24, 2017]).
  4. RTL subsidiary takes over majority in Divimove . In: Gründerszene Magazin . ( gruenderszene.de [accessed December 24, 2017]).
  5. New YouTube format: Ikea's corporate influencers are now giving furnishing tips on YouTube. Retrieved June 4, 2020 .
  6. Marketer breaks up with anti-gay Youtubers . In: sueddeutsche.de . 2017, ISSN  0174-4917 ( sueddeutsche.de [accessed December 24, 2017]).
  7. According to Mob Video: Network throws out homophobic YouTubers . In: Spiegel Online . March 1, 2017 ( spiegel.de [accessed December 24, 2017]).
  8. DWDL.de GmbH: RTL subsidiary Divimove performs video Days - DWDL.de . In: DWDL.de . ( dwdl.de [accessed December 24, 2017]).
  9. Advertising & Selling: RTL subsidiary Divimove takes over Video Days | W&V . ( wuv.de [accessed December 24, 2017]).
  10. Advertise & Sell: Why the Influencer Industry Makes a Pilgrimage to Amsterdam | W&V . ( wuv.de [accessed December 24, 2017]).
  11. Manuel Challal joins Divimove . In: kress . ( kress.de [accessed December 24, 2017]).
  12. Advertising & Selling: Divimove: Tobias Schiwek becomes new CEO | W&V . ( wuv.de [accessed October 2, 2018]).
  13. Tim Theobald: Tobias Schiwek becomes CEO of Divimove . In: HORIZONT . ( horizont.net [accessed June 3, 2020]).
  14. RTL Group is merging its European social video business under the Divimove brand. Retrieved June 4, 2020 .
  15. Tobias Schiwek: The Divimove boss is expanding Europe's largest influencer network. Retrieved June 4, 2020 .
  16. INTERNET WORLD Business: Divimove and Tube One Networks join forces. Accessed June 12, 2020 (German).
  17. New YouTube format: Ikea's corporate influencers are now giving furnishing tips on YouTube. Retrieved June 12, 2020 .
  18. DWDL de GmbH: "Ozon": Funk-Format gives tips for environmental protection. Retrieved June 12, 2020 .
  19. Why influencers suddenly advertise Europe. Retrieved June 12, 2020 .
  20. DWDL de GmbH: Divimove with a large influencer campaign for the European elections. Retrieved June 12, 2020 .
  21. a b Nel cuore della "rivoluzione video" con Divimove, tra nuove strategy e influencer marketing . In: Engage | News and views sul marketing pubblicitario . December 11, 2017 ( engage.it [accessed December 24, 2017]).
  22. Divimove gets Bullshit TV - Mediakraft loses another top channel . In: TubeNOW - web video magazine . November 23, 2017 ( tubenow.de [accessed December 24, 2017]).
  23. ^ I social influencer Me Contro Te e Human Safari entrano nel network Divimove - Engage.it . In: Engage | News and views sul marketing pubblicitario . December 6, 2017 ( engage.it [accessed December 24, 2017]).