Utopia.de

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Utopia.de
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Simply live more sustainably
Online magazine and community for sustainability
languages German
operator GLG Green Lifestyle GmbH
On-line 2007 (currently available)
https://utopia.de

Utopia.de is a German-language online platform on the subject of sustainability . It is an online magazine with an associated online community . Utopia.de is currently (July 2020) among the 300 to 800 most frequently visited websites in Germany.

Content

The online platform primarily publishes news and advice articles on the topics of sustainability and sustainable consumption . The focus is on the areas of climate protection and change, organic food , ethical fashion and natural cosmetics , but also on the traffic transition , green electricity and green IT .

Foundation and development

Utopia.de was founded in 2007 by the entrepreneur Claudia Langer, celebrities such as Sandra Maischberger , Axel Milberg , Hannes Jaenicke or the band Revolverheld supported the launch of the platform. In 2009, 2010 and 2012 Utopia hosted several conferences on social change to which scientists and politicians were invited. In 2014 utopia.de obtained an injunction against the company ProSiebenSat.1 Digital & Adjacent GmbH , which had planned to use the name "Utopia" for a television show. The planned program was finally broadcast under the title Newtopia . In 2014, DDVG , the media holding of the SPD , with a majority stake, joined Utopia GmbH as an investor, and has been the sole owner since 2015. A separate podcast has existed since April 2020 , with a new episode broadcast every week. Utopia.de had an average of 23 employees in 2018.

Reach and other metrics

According to the information community for determining the spread of advertising media, the website recorded over 3.3 million online visits in December 2017 ; according to its own information, this number had more than quadrupled to 14.5 million visits per month in June 2020. The Utopia website also has a community with 90,000 registered users, of which around 1,800 are active on the site. The site reaches several million users a month via social media . The platform generated losses in the past, but has been profitable since 2018, according to management.

Products

At the end of 2019, Oekom-Verlag published the book "Meine Reise nach Utopia", which takes up much of the content of the website. Utopia also sells its own posters on seasonal nutrition and avoiding food waste .

Consumer studies

In 2017 and most recently in March 2020, Utopia published larger consumer studies on sustainability, consumption and social change. According to Utopia, over 14,000 participants were surveyed for the study, which was published in 2020. The more recent study also tried to identify trends in the field of sustainable consumption, for example: "The move away from meat is irreversible", "Packaging remains a core topic" , " Sufficiency is becoming a trend topic" or "The young will shape sustainable consumption of the future" .

Awards

See also

literature

  • Franz Grieser / Utopia (Ed.): My trip to Utopia: The journal for a sustainable life. Oekom-Verlag, Munich 2019. ISBN 978-3962381264 .

Media reports (chronological)

Web link

Individual evidence

  1. ↑ Utopia.de on the Alexa rating service , last accessed on January 16, 2020.
  2. ↑ Utopia.de on the rating service SimilarWeb , last accessed on January 16, 2020.
  3. ↑ sueddeutsche.de: The Green Utopia (last accessed on January 13, 2016)
  4. ↑ Videos from Utopia.de on the YouTube platform, accessed on April 2, 2019.
  5. ^ "Utopia": Internet portal obtains an injunction. dwdl.de, September 8, 2014, accessed on February 24, 2015 .
  6. ↑ Sat.1 sends "Utopia" as "Newtopia" on air. dwdl.de, November 13, 2014, accessed on February 24, 2015 .
  7. ↑ wiwo.de: SPD joins Utopia (last accessed on January 13, 2016)
  8. ↑ The Utopia Podcast: Listen to the new episode now! Retrieved July 26, 2020 .
  9. ↑ a b Annual financial statements for the 2018 financial year of Utopia GmbH according to the Federal Gazette , accessed on January 16, 2020.
  10. ↑ a b http://ausweisung.ivw-online.de/index.php (last accessed on January 18, 2019)
  11. ↑ a b media data from Utopia.de , accessed on December 2, 2019.
  12. ↑ Community of Utopia.de (last accessed on April 2, 2019)
  13. ↑ a b "With sustainable purchase advice to reach millions" , article from November 29, 2018 on omr.com (last accessed on December 8, 2018)
  14. ↑ Plus minus : Öko-Test. In: DasErste.de. Accessed on February 2, 2019 : "The Internet platform Utopia [...] is one of the loss-making companies in recent years."
  15. ↑ Meike Gebhard u. a .: Utopia Study 2020. Utopia GmbH, March 1, 2020, accessed on March 24, 2020 .
  16. ↑ tagesspiegel.de: Mama Maischberger and the eco-diaper (last accessed on January 13, 2016)
  17. ↑ land-der-ideen.de: Germany - Land of Ideas ( Memento of the original from January 15, 2016 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.land-der-ideen.de archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (last accessed on January 13, 2016)
  18. ^ Deutsche Umwelthilfe eV: The winners. Retrieved November 27, 2018 .
  19. ↑ 100 heads: The brains of the industry. September 10, 2018, accessed February 24, 2020 .