Wilhelm Hoffmann AG

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Poster "The old town" for the " Exhibition of Saxon handicrafts and applied arts Dresden 1896" by Otto Fischer , printed by the Wilhelm Hoffmann Art Institute

The Wilhelm Hoffmann AG in Dresden was founded in the 19th century print shop with an attached Publisher especially for posters and postcards . Among the printing companies, the company, also known as the Wilhelm Hoffmann Art Institute, was one of the most respected art printing companies in the German Empire .

history

The company was founded in the early days of industrialization in 1840 and in the first decades also dealt with photographic glass plates .

In the early days of the German Empire, the company operated under the address and business manual of the royal capital and residence of Dresden for the year 1874 as "Wilhelm Hoffmann & Co., Fabrik photogr. Papiere , Inh. JW Emil Hoffmann u. CF Jul. Ulbricht ”at the address gr. Plauenscheg. 12b ( 51 ° 2 ′ 45.6 ″  N , 13 ° 43 ′ 55.2 ″  E ) on the ground floor . In the same year the limited partnership advertised its albumen and salt papers in the Illustrirten Zeitung, which was published in Leipzig, and advertised their “excellent qualities” for export and wholesale .

Around 1870: the reverse of a photograph of the Worms series mounted on cardboard in cabinet format, consecutively numbered V. 15 on the front
1906: Third German Applied Arts Exhibition in Dresden , Art Nouveau poster by Otto Gussmann

In the same year, 1874, the United Photographic Paper Factories was founded, initially with headquarters in Dresden, the purpose of which was to acquire, combine and operate photographic paper factories in order to continue producing and trading various chemically treated papers in concert . The purpose of the company was expressly mentioned - with share capital later converted to more than 1,000,000 Reichsmarks - the acquisition of the following companies: H. Anschütz, Julius Feßler, Wilh. Hoffmann & Co., Georg Rotter & Co., Sulzberger & Mater, Georg Wachsmuth & Co. and Zinkeisen & Richter. The association moved to Berlin six decades later and was entered there on November 14, 1934 in the commercial register of the Berlin-Charlottenburg district court.

Also in the 1870s, Wilhelm Hoffmann reproduced illustrations with poems by Franz Wiedemann, initially for portfolio works , and in the mid-1890s also "photo prints " for the Gustav Freytag Gallery "based on the original paintings and cartons of the first masters of the modern age".

At the beginning of the 1890s, the Wilhelm Hoffmann company had its headquarters at Marschallstrasse 12/14 ( 51 ° 3 ′ 7.2 ″  N , 13 ° 44 ′ 56.4 ″  E ) in Dresden.

It was not until the end of the 19th century that the company was converted into a stock company in 1897 . Around three years later, the company presented itself - similar to its competitor Elsässische Druckerei und Verlagsanstalt (formerly G. Fischbach) from Strasbourg - in a catalog of the German Book Trade Exhibition in Paris in 1900 .

Around 1900, many of the around 4,000 people in the printing industry in Dresden worked at the Wilhelm Hoffmann art print company and the competitors who were also based in Dresden at the time, such as Römmler & Jonas and Stengel & Co.

After Black Thursday and the beginning of the global economic crisis , Wilhelm Hoffmann AG was dissolved in 1930.

Web links

Commons : Wilhelm Hoffmann AG  - Collection of images, videos and audio files

Individual evidence

  1. ^ A b c Alan Petrulis: Wilhelm Hoffmann AG (1840-1930) / Dresden, Saxony. (in English) from metropostcard.com [ undated ], accessed October 20, 2017.
  2. ^ A b Georg Jäger : From family business to stock corporation - ownership structure and form of company in the publishing industry , here: founding years and regional distribution of stock corporations. In: Georg Jäger (Hrsg.): History of the German book trade in the 19th and 20th centuries. Volume 1: The Empire 1870–1918. Part 1, de Gruyter, Berlin / Boston / Massachusetts 2001, ISBN 3-7657-2351-7 , p. 211 ( limited preview in the Google book search).
  3. ↑ a b Otto Richter: The economic and social conditions. In: Otto Richter: History of the city of Dresden in the years 1871 to 1902. Becoming and growing a German city. 1st edition. saxoniabuch.de, Dresden 2014, ISBN 978-3-95770-023-0 , p. 160 ( limited preview in Google book search.)
  4. ↑ Address and business handbook of the royal residence and capital Dresden for the year 1874. edited by the residents' office of the royal police headquarters . 20th edition. Buchhandlung von GA Kaufmann, 1874, p. 145 ( limited preview in the Google book search).
  5. ^ Illustrated newspaper. No. 1593, January 24, 1874, p. 72 ( digitized in the Google book search).
  6. ^ The chemical industry. Magazine ed. from the association to safeguard the interests of the chemical industry in Germany . Organ for the trade association of the chemical industry and the working association of the chemical industry in Germany. Verlag Chemie, Berlin 1934, p. 915 ( limited preview in Google book search).
  7. ↑ Frank Heidtmann: How the photo got into the book. The way to the photographically illustrated book based on a bibliographic sketch of the early German publications with original photographs, photolithographs, collotype prints, photo engravings, autotypes and with illustrations in other photomechanical reproduction processes. A handout for librarians and antiquarians, book and Photo historians, bibliophiles and photography collectors, publicists and museum people (= series of publications of the German Society for Photography. Volume 2). Berlin-Verlag Spitz, Berlin 1984, ISBN 3-87061-169-3 , pp. 286, 615, etc. ( limited preview in Google Book search).
  8. ^ Yearbook for Photography and Reproduction Technology . Volume 5, Halle an der Salle 1891 ( limited preview in Google book search).