Wolfsburg AG

from Wikipedia, the free encyclopedia
Wolfsburg AG

logo
legal form Corporation
founding 1999
Seat Wolfsburg
management
Number of employees 154
sales 17.86 million euros
Branch Business promotion
Website www.wolfsburg-ag.com
As of December 31, 2016

The Wolfsburg AG is a German company , based in Wolfsburg , which was launched in 1999 to the appeal to strengthen the city. The company is active in the fields of education, health, energy, leisure and mobility as well as in business development.

Wolfsburg AG implements the "AutoVision" concept that Volkswagen gave the city as a gift on the occasion of its 60th birthday in 1998. It is a stock corporation in which the city of Wolfsburg and the Volkswagen Group each hold half. Wolfsburg AG is a public-private partnership in the field of employment and structural support. Your activities contributed significantly to the fact that the unemployment rate in the city of Wolfsburg was more than halved.

history

Wolfsburg AG headquarters in the AutoVision forum (2011)
Company premises (aerial photo of the AutoVision forum, 2017)

In the 1990s the city of Wolfsburg seriously lost its attractiveness. The reason was the regional economic structure : In 1997, around 85 percent of all employees were in the Volkswagen group. Compared to the national average, over 50 percent fewer people worked in the service sector. In addition, other locations in the German automotive industry had a significantly higher density of suppliers. Every year the city of Wolfsburg lost around 200 to 300 million euros in purchasing power . The city's tax revenue fell by almost a third between 1991 and 1994 in the wake of the VW crisis. In retrospect, observers compared the situation with the development of Detroit after the critical decline of the automotive industry. In the 1990s, the city of Wolfsburg and Volkswagen decided to tackle the structural problems together.

It was in this situation that the “AutoVision” concept was written. Volkswagen described it as a strategy for “building an automobile cluster”. The concept was created with the support of the management consultancy McKinsey & Company and included ideas to strengthen Wolfsburg's quality of life and competitiveness . One of the most important was the establishment of an “adventure world” that extends across the entire city. Measures in the field of economic development should ensure that the Wolfsburg region's dependence on the automotive industry is reduced, new jobs are created, especially in the service sector, and thus unemployment is reduced. In 1999 the city of Wolfsburg and Volkswagen founded “Wolfsburg AG” to implement the AutoVision concept.

The company was created after the “GIZ Gründungs- und Innovationszentrum GmbH” was converted into a stock corporation . The city of Wolfsburg and Volkswagen each have a 50 percent stake in it. Wolfsburg AG's business operations initially comprised four areas of responsibility: the innovation campus, supplier park, adventure world and personnel service agency . While the innovation campus promoted the establishment of new companies, additional suppliers from the automotive-related industry were also established. The aim of the adventure world was to create high-quality leisure activities in the city of Wolfsburg in order to increase its appeal and at the same time to strengthen the service sector. The tasks of the personnel service agency included in particular personnel placement (also as temporary work ) and the qualification of employees.

Corporate structure

The purpose of the company is to “promote the economic structure and employment development, primarily at the Wolfsburg location and in the region, to create jobs and improve the quality of life”. The share capital of Wolfsburg AG in 1999 was five million German marks , of which the city of Wolfsburg and the Volkswagen Group each took over half. To date it has been increased to a total of 10.1 million euros. The share capital is divided into 10.1 million ordinary shares, which are no-par value registered shares . They are not traded on the stock exchange and can only be transferred with the consent of the general meeting .

Wolfsburg AG is represented by two board members or one board member and one authorized signatory. The number of board members is determined by the board of directors. The committee currently includes Frank Fabian in the position of spokesman, Manfred Günterberg, Thomas Krause and Oliver Syring. The Supervisory Board consists of a total of 18 people, half of whom are proposed by the city of Wolfsburg and half by Volkswagen. The shareholders can also appoint representatives of the employees and trade unions. The Chairman of the Supervisory Board is Gunnar Kilian , who has been a member of the Board of Management of Volkswagen AG for the Human Resources and Organization division since April 2018. His deputies are Klaus Mohrs, Lord Mayor of Wolfsburg, and Hartwig Erb, the first authorized representative of IG Metall Wolfsburg . According to the articles of association, Wolfsburg AG can set up one or more advisory boards in addition to the executive board and supervisory board .

Holdings

In the 2017 financial year, Wolfsburg AG held a majority stake in the following companies: "AutoVision Zeitarbeit GmbH & Co. OHG" (60%), "Gewerbeakademie Wolfsburg GmbH" (90%), "Neue Schule Wolfsburg gGmbH" (100%) and " Wolfsburger Energieagentur GmbH "(50%). There are other minority holdings , for example in "Allianz für die Region GmbH".

financing

Wolfsburg AG finances itself primarily through the activities of the personnel service agency. In 2013 she brought this business area into a joint venture with the Volkswagen subsidiary AutoVision , which operates as “AutoVision - Der Personaldienstleistungs GmbH & Co. OHG”. This provides nationwide skilled and auxiliary workers for the automotive industry and other sectors, who are used, for example, at work peaks and during vacation periods. There is a collective agreement with IG Metall . Volkswagen, on the other hand, originally founded AutoVision in 2001 in order to be able to offer personnel services , which Wolfsburg AG is only allowed to provide in Wolfsburg due to its regional focus, at other Group locations.

Headquarters

The company's headquarters are at the “Forum AutoVision” in the Wolfsburg district of Hageberg . Wolfsburg AG is the owner and operator of the area, the usable area of ​​which is around 45,000 square meters. Observers described it as an important building block in urban development. The center for simultaneous engineering and the innovation campus are essential components of the building complex . Around 700 employees from Volkswagen and the Group's suppliers work under one roof in the SE center, which is particularly intended to reduce research and development costs. It was an important component of the supplier settlement at the location. The innovation campus, consisting of eight office buildings, offers space for around 1,100 workplaces, some of which are intended for start-ups . The “ arena ” is located between the SE center and the innovation campus . This central building houses further offices, restaurants as well as conference and event areas.

Fields of action

education

Wolfsburg AG is a partner in the Wolfsburg Business Academy. It was created in 1999 from the training center of the Kreishandwerkerschaft and performs professional education and training, particularly for apprentices of craft enterprises based in the city of Wolfsburg and the surrounding area. The Neue Schule Wolfsburg, a private all-day school with a focus on talent development and internationality, is also a subsidiary of Wolfsburg AG. In addition, it participates in various other educational initiatives for children, young people and adults and runs its own programs. The "Agency for Intercultural Business Relations" acts as a service provider for other companies that want to qualify their employees for a stay abroad. There are also projects to integrate foreign skilled workers into the German labor market.

health

The spectrum of activities in the area of ​​private and company health care ranges from educating and supporting employees to developing and marketing offers for health prevention to the initiation of model projects in the area of ​​care. In 2004 Wolfsburg AG described the health sector as the “growth market of the future” and wanted to make the city a pioneer in this segment. Wolfsburg AG also received special attention for analyzes of the perception of older people. The company uses, among other things, a simulation suit from the TU Chemnitz . With "+ raum" there is a model apartment for age-appropriate living, in which training courses also take place. Wolfsburg AG also operates a web portal , for example , which helps citizens to choose suitable assistance systems for their own homes and for home care.

energy

In 2009, Wolfsburg AG and Stadtwerke Wolfsburg founded the Wolfsburg Energy Agency. She advises citizens, companies and municipalities on all questions relating to energy and especially energy efficiency . Information is also provided on funding for house modernization. They are working with the city of Wolfsburg to reduce CO 2 emissions as planned. In addition, Wolfsburg AG is committed to environmentally friendly production of energy. The company has been selling heating and air conditioning concepts under the name WAG Power Systems since 2016.

leisure
Wakeboarding in the Allerpark (2009)

Wolfsburg AG promotes various leisure activities which are intended to increase the attractiveness of the city of Wolfsburg and the region as a place for living and tourism. The Allerpark in particular plays an important role : in 2002 Wolfsburg AG built the Volkswagen Arena there , and it is still the owner today. The BadeLand Wolfsburg was built in the immediate vicinity and is still one of the largest leisure bands in Germany today. In 2004 Wolfsburg AG was involved in the planning for the construction of the Eis Arena Wolfsburg . Grizzly Wolfsburg games and other events take place there today . They also supported the construction of a water ski facility , an indoor soccer hall and other facilities in the Allerpark. The AOK Stadium, owned by Wolfsburg AG, has been part of the range since 2015 . The company is still responsible for marketing the entire site, project development and the acquisition of operators and investors.

mobility
Stand of TE Connectivity Ltd. at the International Suppliers Fair (2018)

The company regards the automotive industry as a key factor in the economic development of Wolfsburg and the region. In addition to the settlement of suppliers, Wolfsburg AG supports the networking of the industry and participates in the northern German mobility cluster "ITS mobility". From 2012 to 2015, the establishment of an infrastructure for charging electric vehicles was dealt with as part of the Lower Saxony electromobility showcase. It supports research initiatives in the field of mobility and organizes congresses for the automotive industry. Among other things, Wolfsburg AG organizes the “International Suppliers Fair” (IZB), one of the largest trade fairs for automotive suppliers. The company has also developed and piloted the UMA (“Urban Mobility Assistance”) app family.

Business promotion

Wolfsburg AG combines business development with location policy. For example, the company is the sponsor of an institution in the state of Lower Saxony to promote women in business. In addition to the settlement of suppliers, one of the most important goals of the “AutoVision” concept was to provide targeted support to start-ups. Today Wolfsburg AG takes on the initial consultation of interested parties, helps with financing and the search for funding , provides information on industrial property rights and supports the piloting of business models. Competitions for business start-ups were also held. Young companies can rent office and production space at the AutoVision Forum. Wolfsburg AG has a project called “TestWelt” that conducts market research for start-ups.

Web links

Commons : Wolfsburg AG  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Ulrich Exner: The Wolfsburg Principle . World on Sunday. December 5, 2010. Retrieved July 1, 2015.
  2. ↑ a b c d e Short profile (PDF) Wolfsburg AG. May 2018. Archived from the original on December 4, 2018. Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved December 4, 2018. @1@ 2Template: Webachiv / IABot / www.wolfsburg-ag.com
  3. ↑ Michaela Paal: Stadtzukünfte in Germany: Strategies between boom and bust . Lit Verlag, Berlin, Münster 2010, ISBN 978-3-643-10236-2 , p. 115.
  4. ↑ Areas of Action . Wolfsburg AG. Retrieved July 1, 2015.
  5. ↑ a b Harald Willenbrock: Wolfsburg, we have a problem . Brand one. S. 8. Archived from the original on December 23, 2015. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.brandeins.de
  6. ↑ Gerhard Regenthal: Holistic Corporate Identity: Successful design of form, behavior and communication . Gabler, Wiesbaden 2003, ISBN 3-409-12079-3 , p. 211.
  7. ↑ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: Wolfsburg: City at the turning point: A third sociological investigation . Leske and Budrich, Opladen 2000, ISBN 3-8100-2661-1 , p. 181.
  8. ↑ David J. Maurrasse: Strategic Public Private Partnerships: Innovation and Development . Edward Elgar, Cheltenham, Northampton 2013, p. 73.
  9. ^ Peter Wilhelm: Wolfsburg as a shining example , Saarbrücker Zeitung. June 21, 2003. 
  10. ↑ Anna Lena Peitsch: Strategic Management in Regions: An Analysis Using the Stakeholder Approach . Deutscher Universitäts-Verlag, Wiesbaden 2005, ISBN 3-8350-0117-5 , p. 236.
  11. ↑ Harald Willenbrock: Wolfsburg is bulging . Brand one. May 2004. Retrieved July 1, 2015.
  12. ↑ Robin Grüe: Wolfsburg AG - A model for creating jobs? . Grin Verlag, Munich 2002, p. 4.
  13. ↑ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: City as an experience: Wolfsburg . Verlag für Sozialwissenschaften, Wiesbaden 2010, ISBN 978-3-531-16984-2 , p. 29.
  14. ^ Bert Losse: The auto cities Ingolstadt and Wolfsburg are growing the fastest . WirtschaftsWoche. December 6, 2013. Accessed July 1, 2015.
  15. ^ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: Fascination Wolfsburg: 1938–2012 . Verlag für Sozialwissenschaften, Wiesbaden 2012, ISBN 978-3-531-18664-1 , p. 62.
  16. ↑ Marcus Menzl, Ulrich Mückenberger: The global player and the territory . Leske and Budrich, Opladen 2002, ISBN 3-8100-3491-6 , p. 245.
  17. ↑ Robin Grüe: Wolfsburg AG - A model for creating jobs? . Grin Verlag, Munich 2002, p. 7.
  18. ↑ Tobias Reeh, Gerhard Ströhlein: Places, Paths, Visions: Current Approaches in Tourism Geography . Universitätsverlag, Göttingen, ISBN 978-3-941875-98-2 , p. 68.
  19. ^ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: Fascination Wolfsburg: 1938–2012 . Verlag für Sozialwissenschaften, Wiesbaden 2012, ISBN 978-3-531-18664-1 , p. 63.
  20. ↑ Thomas Assheuer: Triumph der Stadt: Die Werk-Stadt . The time. September 28, 2005. Retrieved July 1, 2015.
  21. ↑ Robin Grüe: Wolfsburg AG - A model for creating jobs? . GRIN Verlag, Munich 2002, p. 6.
  22. ↑ Data & facts about Wolfsburg AG . Wolfsburg AG. Retrieved July 1, 2015.
  23. ↑ Marcus Menzl, Ulrich Mückenberger: The global player and the territory . Leske + Budrich, Opladen 2002, ISBN 3-8100-3491-6 , p. 212.
  24. ↑ Marcus Menzl, Ulrich Mückenberger: The global player and the territory . Leske + Budrich, Opladen 2002, ISBN 3-8100-3491-6 , p. 205.
  25. ↑ a b c Articles of Association of Wolfsburg AG . Bundesanzeiger Verlag. September 8, 2014. Accessed July 1, 2015.
  26. ↑ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: City as an experience: Wolfsburg . Verlag für Sozialwissenschaften, Wiesbaden 2010, ISBN 978-3-531-16984-2 , p. 39.
  27. ↑ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: Wolfsburg: City at the turning point: A third sociological investigation . Leske and Budrich, Opladen 2000, ISBN 3-8100-2661-1 , p. 179.
  28. ↑ Armin Maus, Andreas Schweiger: VW Board Member for Human Resources: "Cultural change plays a central role". In: Braunschweiger Zeitung. August 26, 2018, accessed December 4, 2018 .
  29. ↑ Annual financial statements for the business year from 01/01/2013 to 12/31/2013 . Bundesanzeiger Verlag. April 11, 2014. Accessed July 1, 2015.
  30. ↑ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: City as an experience: Wolfsburg . Verlag für Sozialwissenschaften, Wiesbaden 2010, ISBN 978-3-531-16984-2 , p. 39.
  31. ↑ Volkswagen with a new subsidiary for temporary work . Hannoversche Allgemeine. September 23, 2013. Accessed July 1, 2015.
  32. ↑ Imprint. AutoVision - The personnel service provider, accessed on January 31, 2018 .
  33. ↑ About AutoVision temporary employment . AutoVision temporary work. Retrieved July 1, 2015.
  34. ↑ AutoVision GmbH and AutoVision Zeitarbeit GmbH & Co. OHG . IG Metall Wolfsburg. Retrieved July 1, 2015.
  35. ^ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: Fascination Wolfsburg: 1938–2012 . Verlag für Sozialwissenschaften, Wiesbaden 2012, ISBN 978-3-531-18664-1 , p. 64.
  36. ↑ Jürgen Voges: Hartz job miracle already exists , Die Tageszeitung. August 16, 2002, p. 6. 
  37. ↑ a b c d Forum AutoVision of Wolfsburg AG (PDF) Wolfsburg AG. September 17, 2013. Archived from the original on July 22, 2015. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.wolfsburg-ag.com
  38. ↑ Ann-Kristin Jank, Mandy Smrcek: Concept for the inner city development Wolfsburg: The Autostadt in urban planning upheaval . Diplomica, Hamburg 2009, p. 19.
  39. ↑ Marcus Menzl, Ulrich Mückenberger: The global player and the territory . Leske + Budrich, Opladen 2002, ISBN 3-8100-3491-6 , p. 246.
  40. ↑ District Craftsmen . Social Wolfsburg. Archived from the original on July 22, 2015. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.soziales-wolfsburg.de
  41. ↑ Educational offer . Wolfsburg Business Academy. Retrieved July 1, 2015.
  42. ↑ "It's about more than a top grade" . Manager magazine. November 1, 2011. Accessed July 1, 2015.
  43. ↑ Education . Retrieved July 1, 2015.
  44. ↑ Agency for intercultural business relations . Wolfsburg AG. Retrieved July 1, 2015.
  45. ↑ New model project: integrating refugees into the labor market. In: Wolfsburger Allgemeine. July 18, 2017, accessed January 31, 2018 .
  46. ↑ Alexander Dontscheff: Funding for four socially innovative projects in the region. In: regionalweltenbüttel.de. May 2, 2017, accessed January 31, 2018 .
  47. ↑ Nina Luttmer: Public-private partnership in the health sector , Financial Times Germany. October 13, 2004. 
  48. ↑ "Quite exhausting to be old" , Free Word. October 2, 2013, p. 9. 
  49. ↑ Change of perspective with the MAX age simulation suit .
  50. ↑ Klaus Sievers: The intelligent home of the future . In: The world . January 8, 2014, p. 32 .
  51. ↑ A plus in quality of life. (PDF) (No longer available online.) Wolfsburg AG, archived from the original on July 22, 2015 ; accessed on July 1, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.wolfsburg-ag.com
  52. ↑ Product guide for assistance systems . Archived from the original on July 22, 2015. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.wolfsburg-ag.com
  53. ↑ About us . Wolfsburg Energy Agency. Retrieved July 1, 2015.
  54. ↑ Energy agency advises on subsidies for energetic renovations . Hello weekend November 16, 2014. Accessed July 1, 2015.
  55. ↑ Wolfsburg Energy Agency . Archived from the original on July 22, 2015. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.wolfsburg-ag.com
  56. ^ Educational work as a producer of electricity and heat. In: House and Property. Retrieved August 29, 2017 .
  57. ↑ Free time . Retrieved July 1, 2015.
  58. ^ Karl-Werner Schulte: Urban planning basics  (= real estate economy). Oldenburg, Munich, Oldenburg, ISBN 978-3-486-59754-7 , p. 606.
  59. ^ Annette Harth, Ulfert Herlyn, Gitta Scheller, Wulf Tessin: Fascination Wolfsburg: 1938–2012 . Verlag für Sozialwissenschaften, Wiesbaden 2012, ISBN 978-3-531-18664-1 , p. 103.
  60. ↑ Project company builds arena in Wolfsburg , Immobilien Zeitung. December 16, 2004. 
  61. ↑ Financing for the multifunctional arena in Wolfsburg not yet secured , Immobilien Zeitung. November 1, 2005. 
  62. ↑ Ice Arena Wolfsburg . EHC Wolfsburg. Archived from the original on July 2, 2015. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.ehc-wolfsburg.de
  63. ^ Jörg Lünsmann: The miracle of the city of Wolfsburg , Handelsblatt. July 2, 2003, p. 8. 
  64. ↑ AOK Stadium opens with a test match. In: Stadium World. January 8, 2015, accessed August 29, 2017 .
  65. ↑ Allerpark Wolfsburg .
  66. ↑ mobility . Retrieved July 1, 2015.
  67. ↑ Electromobility showcase: Research in the back seat . In: Wolfsburger Allgemeine Zeitung . October 13, 2015, p. 9 .
  68. ↑ Sabrina Wendt: Well networked in the fast lane . In: Oldenburger Nachrichten . July 1, 2016, p. 20 .
  69. ↑ ITS mobility: The mobility cluster in Northern Germany. (No longer available online.) Archived from the original on February 2, 2018 ; accessed on January 31, 2018 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.its-automotive-nord.de
  70. ↑ The Wolfsburg AG team advises on the subject of “Setting up the charging infrastructure” . State initiative mobility. Retrieved July 1, 2015.
  71. ↑ Automotive specialist events . Wolfsburg AG. Retrieved July 1, 2015.
  72. ↑ Trade fairs and congresses . Wolfsburg AG. Retrieved July 1, 2015.
  73. ↑ Christian Otto, Jens Scheiner: IZB 2018: The fair remains true to the B2B concept . Automotive industry. October 16, 2018. Retrieved December 4, 2018.
  74. ↑ “UMA” ride-sharing app for everyone . In: Wolfsburger Allgemeine Zeitung . October 24, 2017, p. 14 .
  75. ↑ Five examples that catch on , Rhein-Zeitung. September 18, 1999. 
  76. ↑ Women and the Economy . Wolfsburg AG. Retrieved July 1, 2015.
  77. ↑ Thomas Sponticcia: Volkswagen presents development concept for Wolfsburg , Saarbrücker Zeitung. July 11, 1998. 
  78. ↑ Start-up service . Wolfsburg AG. Retrieved July 1, 2015.
  79. ↑ Peter Hartz: Power and Powerlessness: A conversation with Inge Kloepfer . Hoffmann and Campe, Hamburg 2007, ISBN 978-3-455-50028-8 , p. 137.
  80. ^ Company founder - Wolfsburg is doing something , WirtschaftsWoche. February 27, 2003, p. 128. 
  81. ↑ workshop . Wolfsburg AG. Archived from the original on July 22, 2015. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved July 1, 2015. @1@ 2Template: Webachiv / IABot / www.wolfsburg-ag.com
  82. ↑ TestWelt Wolfsburg. Wolfsburg AG, accessed on August 29, 2017 .
  83. ↑ Market research . Wolfsburg AG. Retrieved July 1, 2015.

Coordinates: 52 ° 25 ′ 26.1 ″  N , 10 ° 44 ′ 36.2 ″  E