Root peter

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Logo 2004 to 2014

WurzelPeter is a herbal liqueur from Berlin-based BärenSiegel GmbH. It was developed by the Berlin businessman Paul Pöschke in 1935. The spirit contains roots, bark, herbs and spices, among other things. In 2009 1.3 million liters were produced.

history

Outdoor advertising for Pöschke liqueurs at the company's headquarters in Berlin-Mitte, around 1949/50 to 2016

On July 1, 1935, Paul Pöschke and Walter Heyer founded the company Heyer & Pöschke Spirituosen- und Wein- Großhandlung in Berlin-Mitte, at Chausseestrasse number 42. Paul Pöschke was also a cycling enthusiast and supported corresponding events. In 1949, Heyer left the company. The company located in Berlin-Mitte was now leased by Max Finke and continued to be operated.

From 1960 the root peter production was relocated to what was then VEB Bärensiegel Berlin in Berlin-Adlershof, Glienicker Weg . This company had its administrative headquarters in Berlin-Lichtenberg , on the Josef-Orlopp-Straße site , where there was also a production branch. Already before 1940 spirits were produced there ( fuel rectification , Rittergutstraße 82). In the GDR , root peter was part of the batch ware , which was locally scarce or only available by exchange. Wurzelpeter was regarded as the East German counterpart to the Jägermeister and a cult drink. Sourcing raw materials such as alcohol, herbal and spice extracts or consumables such as bottles, labels and cardboard boxes were among the main problems the company had to contend with.

0.7 liter bottle (design 2004 to 2014)

After the fall of the Wall , the product and the company were on the verge of extinction. But in 1990 the wine company Franz Wilhelm Langguth Erben took over the Berliner Bärensiegel company and continued to run it as a subsidiary under its slightly modified name (BärenSiegel). The production location was relocated to new halls on the former Bärensiegel location in Josef-Orlopp-Straße, and the spelling of the herbal liqueur was slightly changed in WurzelPeter . Other traditional liqueurs from Bärensiegel, such as Thienelt Echte Kroatzbeere, were also part of the company's range. As a result of the dissolution of the Berliner Bären Siegel company, the herbal liqueur is no longer produced in Berlin, despite its slightly changed brand name WurzelPeter Berlin, but in Thuringia by Nordbrand Nordhausen GmbH.

The alcohol and sugar content of WurzelPeter has been adapted to the changing tastes of consumers. During the GDR era, the liqueur contained 40 percent alcohol; since privatization it has been 30 percent; the proportion of herb and spice extracts has been increased. The design has been modernized, among other things, the bottles received a fluorescent label. In 2012, the first herbal liqueurs were exported to Asia, initially to Korea and then to China and Taiwan in the following year . Nowadays, WurzelPeter is considered a traditional schnapps, and within a year it achieved a 30 percent increase in sales in Germany. For a long time, the herbal liqueur was advertised with the slogan “Sooner or later everyone drinks root peter”. The saying was cryptic in that it could also be understood in the sense of Don't worry too much, sooner or later you will be in the pit anyway .

Bottlings

Wurzelpeter is available in different filling quantities: in miniatures with 0.02  l and mini bottles with 0.1 l, as a flask with 0.2 l, with 0.5 l or as a standard bottle with 0.7 l. In addition, the Bitter Orange flavor was launched in 2004 .

Awards

Wurzelpeter Original received a silver medal at the 2nd International Spirits Competition in 2005 , and the jury took the gold spot for the new bitter orange flavor (one of 52 gold medals awarded). More than 100 companies from 31 countries took part in this competition with a total of 427 spirits. The winners were determined through a blind tasting .

Root peter 30% vol. DLG Golden Prize: 2010, 2011, 2012, 2013, 2014, 2015, 2016. Root peter 35% vol (EU variant). DLG Golden Prize: 2015, 2016; ISW: Silver 2014. Root peter 35% vol (USA variant). Taste Award Brussels: 2 Golden Stars 2015. Root peter 40% vol. DLG: Golden Prize 2017; ISW: Gold 2017, as well as Herbal Liqueur of the Year 2017 National

Others

Wurzelpeter is one of the cards in the card game for Ostprodukte Kost the Ost , which was published in 1996 by Eulenspiegel-Verlag .

Web links

Individual evidence

  1. ↑ Ronald Huster: Instead of Wurzelpeter, the first tour of the eastern zone in 1949 ; from Jutta Braun, Hans Joachim Teichler: Sports city Berlin during the Cold War. Prestige fights and system competition , Christoph Links Verlag, 2016, p. 288; accessed on March 9, 2017.
  2. ↑ Excerpt from a document in the ZLB , born in 1957 with the reference to Wurzelpeter herbal liqueur .
  3. ^ History of the Bear Seal , accessed on March 13, 2017.
  4. ↑ WHAT IS ... actually Peter Root? In: Berliner Kurier . April 7, 2010, accessed May 16, 2010 .
  5. ↑ MANUFACTURES → WurzelPeter deutsche-manufakturenstrasse.de
  6. ↑ Root peter should also taste good to the Wessis , published on January 4, 2004 on www.volksfreund.de.
  7. ↑ a b The story of Wurzelpeter from Berlin . Retrieved May 26, 2019 . at www.wurzelpeter.berlin, first accessed on March 7, 2017.
  8. ↑ Elmar Schütze: High-proof: How an old Berlin schnapps brand should become hip again , article about Mampe with mention of the advertising slogan for Wurzelpeter. In: Berliner Zeitung , July 12, 2016, accessed on March 6, 2017.
  9. ↑ Being an actor is out of luck. Interview with Henry Hübchen at www.planet-interview.de, from September 16, 2013, accessed on February 7, 2017
  10. ^ New products from the Cologne trade fair ( Memento from March 6, 2017 in the Internet Archive ) (product information on the root peter range).
  11. ↑ Excellent Taste - Growing Sales ( Memento from May 15, 2007 in the web archive archive.today ), press release from July 11, 2007 on the spirits competition.
  12. ↑ Games: Quartet with Ostkäse . In: Der Spiegel . No. 47 , 1996 ( online - Nov. 18, 1996 ).