Enterprise Rent-A-Car: Difference between revisions

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[[Image:Enterprise logo.gif|right]]
[[Image:Enterprise logo.gif|right]]
The '''Enterprise Rent-A-Car''' Company is a [[St. Louis, Missouri]] based rental car company serving customers in the [[United States|U.S.]], [[Canada]], [[Germany]], [[Ireland]], and the [[United Kingdom|U.K.]]. According to [http://www.autorentalnews.com/ Auto Rental News], their 2005 (fiscal year ending July 31) U.S. revenue is estimated at $6.4 billion. The [[Detroit News]] reports [http://www.detnews.com/apps/pbcs.dll/article?AID=/20060130/AUTO01/601300301/1148] that, with a fleet of over 600,000 cars, Enterprise currently purchases 7% of all new automobiles sold in the United States. They have 5,399 "local market" locations (91% of all transactions), and 320 "airport" locations (9% of all transactions). They are the largest rental car company in [[North America]] and one of the largest privately held firms in the U.S.
The '''Enterprise Rent-A-Car''' Company is a [[St. Louis, Missouri]] based rental car company serving customers in the [[United States|U.S.]], [[Canada]], [[Germany]], [[Ireland]], and the [[United Kingdom|U.K.]]. According to [http://www.autorentalnews.com/ Auto Rental News], their 2005 (fiscal year ending July 31) U.S. revenue is estimated at $6.4 billion. The [[Detroit News]] reports [http://www.detnews.com/apps/pbcs.dll/article?AID=/20060130/AUTO01/601300301/1148] that, with a fleet of over 600,000 cars, Enterprise currently purchases 7% of all new automobiles sold in the United States. They have 5,399 "local market" locations (91% of all transactions), and 320 "airport" locations (9% of all transactions). As of 2005, they are the largest rental car company in [[North America]] and the 16th largest privately held firm in the U.S.


Enterprise specializes in serving the "insurance replacement" market and has traditionally not been strong in the airport market, although they are now trying to grow in this segment. The [[Hertz Corporation]] is aggressively moving into the neighborhood insurance replacement market with their Hertz Local Edition branches and directly challenging Enterprise.
Enterprise specializes in serving the "insurance replacement" market and has traditionally not been strong in the airport market, although they are now trying to grow in this segment. The [[Hertz Corporation]] is aggressively moving into the neighborhood insurance replacement market with their Hertz Local Edition branches and directly challenging Enterprise.

Revision as of 00:22, 11 February 2006

File:Enterprise logo.gif

The Enterprise Rent-A-Car Company is a St. Louis, Missouri based rental car company serving customers in the U.S., Canada, Germany, Ireland, and the U.K.. According to Auto Rental News, their 2005 (fiscal year ending July 31) U.S. revenue is estimated at $6.4 billion. The Detroit News reports [1] that, with a fleet of over 600,000 cars, Enterprise currently purchases 7% of all new automobiles sold in the United States. They have 5,399 "local market" locations (91% of all transactions), and 320 "airport" locations (9% of all transactions). As of 2005, they are the largest rental car company in North America and the 16th largest privately held firm in the U.S.

Enterprise specializes in serving the "insurance replacement" market and has traditionally not been strong in the airport market, although they are now trying to grow in this segment. The Hertz Corporation is aggressively moving into the neighborhood insurance replacement market with their Hertz Local Edition branches and directly challenging Enterprise.

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